Are there any reputable online degrees? I'm mostly interested in doing an online degree in web design or marketing/advertising. I already have traditional B.A. and M.A. degrees in a different field (international affairs and economics). [more inside]
posted on Jul 30, 2008 - 12 answers

What are some good ways to market a website? [more inside]
posted on Jul 29, 2008 - 3 answers

I live in Toronto, and I want a new job. I currently create 'consumer insight-led innovation strategies' for the marketing department of a major retailer. I want to continue to work in the strategy, planning, consumer insights, trend forecasting, and/or consulting type of roles, but I want OUT of the big corporate cube farm. Please use your fantastic insider knowledge to tell me about the fantastic place to work that I don't know about yet. [more inside]
posted on May 22, 2008 - 3 answers

I'm researching viral marketing campaigns, and I'm looking for some of the best and worst examples out there. [more inside]
posted on Apr 3, 2008 - 23 answers

I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start. [more inside]
posted on Mar 20, 2008 - 5 answers

What will give me the best bang for my buck to advertise a graphic novel that's horror-genre-based, but totally violates genre conventions? [more inside]
posted on Feb 29, 2008 - 12 answers

Are there any current estimates as to what percentage of all marketing/advertising dollars are being spent in contextual marketing? [more inside]
posted on Feb 22, 2008 - 2 answers

Anybody know why bright orange is such a popular color when it comes to branding or advertising products?
posted on Jan 20, 2008 - 24 answers

I have been asked to put together a portfolio for a couple of jobs on the creative side of the advertising world. I am very quick with new ideas for marketing and advertising, but I have never put an ad together. Help me put a portfolio together! [more inside]
posted on Dec 29, 2007 - 9 answers

I have just been fired. I now want to transition into creative brand management and marketing immediately. [more inside]
posted on Dec 11, 2007 - 8 answers

In the context of advertising and marketing in Russia, who are the opinion leaders and influencers for the 18 to 35 year old demographic? [more inside]
posted on Nov 26, 2007 - 9 answers

How do I handle advertising requests? They scare me. [more inside]
posted on Oct 31, 2007 - 7 answers

Two Questions: 1. Which agency is responsible for all the marketing for Google thus far? 2. What is the purpose and objective of Google Creative Lab? I can't get any data even on Google.
posted on Oct 17, 2007 - 5 answers

Does anyone have any suggestions/ideas on how to get my patent pending invention known to the public besides my website? This invention is for home improvement/decorating, no other product is available to the public that even comes close to what I have and it resolves a problem that all most every home uses for a window treatment. I am "financially challenged" so money is a huge issue. I welcome all replies!
posted on Jul 23, 2007 - 14 answers

I am looking for free or very low cost online or print advertising opportunities in Rhode Island for my home-based Noah's Ark Workshop birthday party / group workshop business. I could also use some creative (and free!) promotional ideas to get the word out.
posted on Jul 1, 2007 - 3 answers

Marketing vs. Sales vs. advertising vs. PR -- help me find a great illustration that breaks down the difference between mktg sales PR etc. by showing different perspectives of a guy saying he's a good lover (advertising) or women describing the guy as a good lover (PR)... it was featured in DIgg or Lifehacker or boingboing a while back but I can't find it!
posted on Jun 12, 2007 - 2 answers

What does "Direct" in Google Analytics mean? [more inside]
posted on May 21, 2007 - 4 answers

Is the Wii marketing campaign the first game console campaign to make such a big deal about its Japanese heritage? (In the U.S., anyway.) [more inside]
posted on Dec 22, 2006 - 14 answers

Point me towards catalogs (or catalog websites) that include editorial content along with the things they sell. I need this as reference material for a project I'm working on. [more inside]
posted on Oct 16, 2006 - 14 answers

Has anyone seen this commercial? [more inside]
posted on Oct 4, 2006 - 37 answers

Are Google ads a good use for my very limited advertising dollars? If not, what works? I'm trying to promote a small science museum and I need help primarily with online marketing. [more inside]
posted on Sep 27, 2006 - 12 answers

Marketing Ideas? I am looking to send out a snail-mail mailing in order to reach out to new clients for my web development company. I already have a list of contacts at several companies in my city, but I'm looking for ideas as to what to send... [more inside]
posted on Jul 28, 2006 - 9 answers

I own a website that targets a certain demographic / niche, how do I get my site in front of ad agencies with campaigns that target this niche? [more inside]
posted on May 25, 2006 - 5 answers

We need to do some online advertising and PR, on a just-above-shoestring budget, directed at people responsible for selling new information technology products. The minimum for a text ad from publishers like Ziff-Davis and CMP's TechWeb seems to be well over $2,000 per insertion. We'd like to spend less than that, so maybe we're looking for more obscure publications.
posted on Jun 15, 2005 - 2 answers

What would happen if either Pepsi or Coca-Cola stopped advertising (in America) for their regular Pepsi and regular Coke products? [more inside]
posted on Apr 26, 2005 - 20 answers

I've searched and searched, and can't find an answer to this simple question: What was the last year in which McDonalds used the "two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun" jingle in a commercial?
posted on Feb 8, 2005 - 3 answers

The Geico Caveman TV commercial.
Is it racist or just brilliant?
posted on Jan 8, 2005 - 24 answers

Is anyone out there succeeding as an affiliate marketer on the web?

Specifically, I'd like to know if anyone is making money creating Google Adwords campaigns that drive searchers to merchants.
posted on Jan 5, 2005 - 6 answers

Dollar bill spam? I just got a US dollar bill with a URL on it. Going to said URL brings up the web site of a hotel in the dominican republic. Is this an actual thing? Or is this just someone having some fun?
posted on Dec 28, 2004 - 9 answers

(1) what do you think is the most egregious use of a song in a commercial/movie/tv series, i.e., Pete Townshend's "Let My Love Open the Door" during a commercial for J.C. Penney's, and (2) take a product and think of the worst possible song that could be used in an advertisement for it.
posted on Dec 9, 2004 - 72 answers

I own a very small company, and I feel that my product is the best in its category. If I can just get my message to the masses, my company will be a success (otherwise I'll have to go back to work for "the man"). What's the best way to ge the message out? I realize that everyone is advertising-averse, and I don't want to consider anything that might irritate people.
posted on Nov 27, 2004 - 15 answers

Remember any successful or noteworthy online marketing campaigns? [mo' 'nside]
posted on Jul 7, 2004 - 21 answers

What are the differences between hand soap, face soap, body wash, shampoo and dish soap (among others)? Is it pure marketing BS? If I (uh, theoretically) was out of face and hand soap, could I substitute, say, shampoo in a pinch? Yes, I understand that what with free will and all, I "could" use fruit punch or pretty much anything, but I'm talking about products that will actually function as passable replacements.
posted on Jun 16, 2004 - 28 answers

I'm helping someone trying to start up a small business. He's got a list of 50,000 opt-in email addresses and wants to send out an ad. Any idea how he can do that? (Is this even ethical? He purchsed the list from people who CHOSE to opt in for this particualr industry?)
posted on Jun 13, 2004 - 13 answers

In the U.S., some televised prescription drug ads tell you exactly what the drug is for. Others only allude cryptically to the drug's function. Still others just show a middle-aged, sweater-clad couple enjoying a sunset on a beach. Or Mike Ditka. Why?
posted on Feb 16, 2004 - 10 answers

Faux homemade posters asking "Where is my Garden Gnome" (with the URL of this site) have been popping all over my neighborhood in nyc. On the poster (visible here, pdf) is a toll free number with a funny "homespun" message. This definitely has the feel of some guerrilla marketing campaign. (Who would pay for all those toll free calls...) Or is it some new hoax art project? An (inefficient) email harvester (see the disclaimer on the contact page...)? What? Anyone have any idea? (btw: there was an Oct 28th MeFi FPP about gnomes, but the FPP link is dead... was this related?)
posted on Dec 24, 2003 - 10 answers