Great text-driven (print) ads from 2009? [more inside]
posted by Shepherd on Dec 15, 2009 - 5 answers

Do you know of any sites with home page videos introducing new concepts such as the P2 for Wordpress theme? [more inside]
posted by Bacillus on Dec 9, 2009 - 1 answer

Is it common for public schools to directly market fast food to children under the guise of "school spirit"? [more inside]
posted by dejah420 on Nov 12, 2009 - 43 answers

What kinds of advertising options should a new internet startup offer its customers and how should they be priced? [more inside]
posted by tnoetz01 on Jul 29, 2009 - 2 answers

Why is there a C.S.I. logo carved into this farmer's field? [more inside]
posted by miyabo on Jul 25, 2009 - 11 answers

PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail" and "Digital Body Language" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
posted by Ezrie on May 12, 2009 - 7 answers

Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions. [more inside]
posted by anotherpanacea on Apr 15, 2009 - 6 answers

StatisticsFilter: I want to implement A/B testing on my website. What is the relevance test to determine at what point I'm getting valid results? [more inside]
posted by Muffy on Apr 8, 2009 - 6 answers

Having trouble getting promotional traction for new webservice, despite being an avid blog reader, possibly because of split audiences. Any suggestions? [more inside]
posted by UMDirector on Feb 22, 2009 - 19 answers

Recently I've thought of a great idea for a website which I'm planning on developing soon. I believe the site has the potential of something like YouTube or Facebook. Due to my paranoia and low budget, I've decided to develop the site myself. I believe no one has the capacity or resources to copy the site for at least a fortnight. Due to the low budget Im having to resort to spreading the word over the net. Unfortunetly I cannot reveal what the site is about :( I was just wondering if anyone knows of any descent sites or forums that are pretty general, where I could post my idea? so i can reach as many people as possible within a fortnight. P.S. Please don't say Youtube or Facebook... lol
posted by jakubsnm on Feb 8, 2009 - 17 answers

I am looking for some good basic classes/courses in or near San Diego, California on interactive/internet marketing (metrics, e-commerce, channels, website usability, SEO, etc.). Can anyone recommend anything that ends before August '09?
posted by carofowler on Jan 26, 2009 - 2 answers

What are the legalities of utilizing a homeless person/vagrant/urban outdoorsman for marketing purposes? I've read up on "Bumvertising", but other than some negative feedback from homeless persons advocates (wikipedia) what happens when one of these "employees" happens to do something illegal? [more inside]
posted by whiskey point on Jan 23, 2009 - 6 answers

I am looking for examples for how businesses IN BRAZIL use social media to sell products and services. I am especially interested in how businesses are using Orkut, Twitter and other social networking websites to accomplish this. Thank you. I sincerely appreciate your help.
posted by quiverandquill on Jan 7, 2009 - 2 answers

What do I need to know to start and run my company's Adwords and SEO campaigns? [more inside]
posted by AceRock on Dec 27, 2008 - 1 answer

Help me name my marketing consulting business! [more inside]
posted by mireille on Oct 28, 2008 - 14 answers

Contemporary reading on ethics in marketing? [more inside]
posted by Shepherd on Oct 7, 2008 - 4 answers

Does anyone know how to effectively (and economically) market a women's shoes and accessories retail store in London, UK? [more inside]
posted by gadha on Sep 11, 2008 - 3 answers

Are there any reputable online degrees? I'm mostly interested in doing an online degree in web design or marketing/advertising. I already have traditional B.A. and M.A. degrees in a different field (international affairs and economics). [more inside]
posted by barrakuda on Jul 30, 2008 - 12 answers

What are some good ways to market a website? [more inside]
posted by blueplasticfish on Jul 29, 2008 - 3 answers

I live in Toronto, and I want a new job. I currently create 'consumer insight-led innovation strategies' for the marketing department of a major retailer. I want to continue to work in the strategy, planning, consumer insights, trend forecasting, and/or consulting type of roles, but I want OUT of the big corporate cube farm. Please use your fantastic insider knowledge to tell me about the fantastic place to work that I don't know about yet. [more inside]
posted by Kololo on May 22, 2008 - 3 answers

I'm researching viral marketing campaigns, and I'm looking for some of the best and worst examples out there. [more inside]
posted by Prevailing Southwest on Apr 3, 2008 - 23 answers

I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start. [more inside]
posted by modernpoverty on Mar 20, 2008 - 5 answers

What will give me the best bang for my buck to advertise a graphic novel that's horror-genre-based, but totally violates genre conventions? [more inside]
posted by Shepherd on Feb 29, 2008 - 12 answers

Are there any current estimates as to what percentage of all marketing/advertising dollars are being spent in contextual marketing? [more inside]
posted by survivorman on Feb 22, 2008 - 2 answers

Anybody know why bright orange is such a popular color when it comes to branding or advertising products?
posted by PostIronyIsNotaMyth on Jan 20, 2008 - 24 answers

I have been asked to put together a portfolio for a couple of jobs on the creative side of the advertising world. I am very quick with new ideas for marketing and advertising, but I have never put an ad together. Help me put a portfolio together! [more inside]
posted by parmanparman on Dec 29, 2007 - 9 answers

I have just been fired. I now want to transition into creative brand management and marketing immediately. [more inside]
posted by parmanparman on Dec 11, 2007 - 8 answers

In the context of advertising and marketing in Russia, who are the opinion leaders and influencers for the 18 to 35 year old demographic? [more inside]
posted by PoopyDoop on Nov 26, 2007 - 9 answers

How do I handle advertising requests? They scare me. [more inside]
posted by derMax on Oct 31, 2007 - 7 answers

Two Questions: 1. Which agency is responsible for all the marketing for Google thus far? 2. What is the purpose and objective of Google Creative Lab? I can't get any data even on Google.
posted by seeminglee on Oct 17, 2007 - 5 answers

Does anyone have any suggestions/ideas on how to get my patent pending invention known to the public besides my website? This invention is for home improvement/decorating, no other product is available to the public that even comes close to what I have and it resolves a problem that all most every home uses for a window treatment. I am "financially challenged" so money is a huge issue. I welcome all replies!
posted by Little on Jul 23, 2007 - 14 answers

I am looking for free or very low cost online or print advertising opportunities in Rhode Island for my home-based Noah's Ark Workshop birthday party / group workshop business. I could also use some creative (and free!) promotional ideas to get the word out.
posted by amysk on Jul 1, 2007 - 3 answers

Marketing vs. Sales vs. advertising vs. PR -- help me find a great illustration that breaks down the difference between mktg sales PR etc. by showing different perspectives of a guy saying he's a good lover (advertising) or women describing the guy as a good lover (PR)... it was featured in DIgg or Lifehacker or boingboing a while back but I can't find it!
posted by kaytrem on Jun 12, 2007 - 2 answers

What does "Direct" in Google Analytics mean? [more inside]
posted by quiverandquill on May 21, 2007 - 4 answers

Is the Wii marketing campaign the first game console campaign to make such a big deal about its Japanese heritage? (In the U.S., anyway.) [more inside]
posted by The Deej on Dec 22, 2006 - 14 answers

Point me towards catalogs (or catalog websites) that include editorial content along with the things they sell. I need this as reference material for a project I'm working on. [more inside]
posted by jeff-o-matic on Oct 16, 2006 - 14 answers

Has anyone seen this commercial? [more inside]
posted by TheWhiteSkull on Oct 4, 2006 - 37 answers

Are Google ads a good use for my very limited advertising dollars? If not, what works? I'm trying to promote a small science museum and I need help primarily with online marketing. [more inside]
posted by mygothlaundry on Sep 27, 2006 - 12 answers

Marketing Ideas? I am looking to send out a snail-mail mailing in order to reach out to new clients for my web development company. I already have a list of contacts at several companies in my city, but I'm looking for ideas as to what to send... [more inside]
posted by eileen on Jul 28, 2006 - 9 answers

I own a website that targets a certain demographic / niche, how do I get my site in front of ad agencies with campaigns that target this niche? [more inside]
posted by matimer on May 25, 2006 - 5 answers

We need to do some online advertising and PR, on a just-above-shoestring budget, directed at people responsible for selling new information technology products. The minimum for a text ad from publishers like Ziff-Davis and CMP's TechWeb seems to be well over $2,000 per insertion. We'd like to spend less than that, so maybe we're looking for more obscure publications.
posted by bmckenzie on Jun 15, 2005 - 2 answers

What would happen if either Pepsi or Coca-Cola stopped advertising (in America) for their regular Pepsi and regular Coke products? [more inside]
posted by sharksandwich on Apr 26, 2005 - 20 answers

I've searched and searched, and can't find an answer to this simple question: What was the last year in which McDonalds used the "two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun" jingle in a commercial?
posted by jammer on Feb 8, 2005 - 3 answers

The Geico Caveman TV commercial.
Is it racist or just brilliant?
posted by Fupped Duck on Jan 8, 2005 - 24 answers

Is anyone out there succeeding as an affiliate marketer on the web?

Specifically, I'd like to know if anyone is making money creating Google Adwords campaigns that drive searchers to merchants.
posted by lometogo on Jan 5, 2005 - 6 answers

Dollar bill spam? I just got a US dollar bill with a URL on it. Going to said URL brings up the web site of a hotel in the dominican republic. Is this an actual thing? Or is this just someone having some fun? [more inside]
posted by o2b on Dec 28, 2004 - 8 answers

(1) what do you think is the most egregious use of a song in a commercial/movie/tv series, i.e., Pete Townshend's "Let My Love Open the Door" during a commercial for J.C. Penney's, and (2) take a product and think of the worst possible song that could be used in an advertisement for it.
posted by lola on Dec 9, 2004 - 72 answers

I own a very small company, and I feel that my product is the best in its category. If I can just get my message to the masses, my company will be a success (otherwise I'll have to go back to work for "the man"). What's the best way to ge the message out? I realize that everyone is advertising-averse, and I don't want to consider anything that might irritate people.
posted by yaquina27 on Nov 27, 2004 - 15 answers

Remember any successful or noteworthy online marketing campaigns? [mo' 'nside] [more inside]
posted by ChasFile on Jul 7, 2004 - 20 answers

What are the differences between hand soap, face soap, body wash, shampoo and dish soap (among others)? Is it pure marketing BS? If I (uh, theoretically) was out of face and hand soap, could I substitute, say, shampoo in a pinch? Yes, I understand that what with free will and all, I "could" use fruit punch or pretty much anything, but I'm talking about products that will actually function as passable replacements.
posted by Sinner on Jun 16, 2004 - 28 answers