What is the branded history of the Marlboro Red cigarette? I am contemplating the history of marketing to women right now, and I am especially interested to know if the "Red" branding of today goes back to when the cigarettes had red filters to blend with lipsticks. Are they "Reds" of today called such because of the red packaging, the processing of the tobacco, the historical marketing to women, or something else entirely? It would be especially interesting to me if these cigarettes, which are hyper-masculine today, are direct descendants of a quintessentially feminine product.
posted by mortaddams
on Sep 3, 2011 -