I'm an advertising copywriter and new mom, currently out on maternity leave and coming to the conclusion that going back to work full time will break my heart. Before my leave started, some higher ups at my agency mentioned that they would be open to me working part time (if the alternative was me quitting). Great! But...how would this work, exactly? Looking for suggestions to make part-time make sense in a creative department. If you work in advertising I would especially value your input. [more inside]
I've been an advertising creative for almost ten years and have observed that there are very few people beyond their 40s still doing what I do. And, well, I'm in my late 30s. I've started wondering, where do all the ad creatives go? [more inside]
I'm having some trouble finding historical data on (overall) ad spending by medium. What I would really like, is a single graph or at least table, with some numbers going back ~30 years (or more is fine) that goes up to the present (~2014 let's say). I am uninterested in forecasts, and I'm uninterested in data sets with shorter time windows; my search results are just getting swamped by organizations that (i) are selling something, usually forecasting, and (ii) aren't focused on anything older than a few years ago. [more inside]
I work as a copywriter at a small advertising/branding/web development firm. There are about 12 people on our team. I’m considering what it would be like to transition to a much larger agency (e.g., 100 to 1,000 people). Do you have experience working in both types of environments? In your opinion, what are the pros and cons of each? (I’m especially interested in answers from creatives' perspectives, but would also be interested in hearing from account managers and other folks.) Thanks!
Why would a business that does not sell to consumers advertise on television? [more inside]
Help me impress my 14-year-old daughter (for once). Who is the young actor portraying the college student in this Southwest Airlines commercial? She thinks he might have been in one of the Harry Potter movies. [more inside]
I programmed an online calculator tool that generates inventory purchasing recommendations for retail store owners. I would like to get feedback on the tool from people who buy inventory for their retail stores for a living. How do I do that? Short of just walking into stores and bothering the owners to take a look at my program or paying for adwords or some such, I'm not sure how to get the word out about my new tool to people who would be interested in using it. Any feedback would be welcome.
In the terminals of a few airports I've been to (CLT, BOS, maybe YYZ?), I have seen screens playing video advertisements on the walls of the terminals that don't look like the typical LCD or plasma TV. They seem to consist of four rectangles arranged 2x2, essentially forming one "screen", with a small gap between each panel. There is no "frame" around each panel like a normal TV - I just appears to be four screens by themselves. Also, the panels appeared unusually bright. The image did not appear to be projected from elsewhere. What are these devices called?
While trying to check a quotation about retirement by one Hartman Jule, I found that while the name appears on lots of quote-collecting websites, I was unable to find any biographical information on anyone by that name. All references inside books only lead to epigraphs (i.e., more quotes), most having to do with retirement or advertising. Is this a known pseudonym of an individual? In lieu of any information on Hartman Jule having been a real person, I'd like to find the primary source(s) for the quotes attributed to him. [more inside]
Sometimes, on restaurant menus or in other media that I'm not recalling at the moment, the text styling will reflect the meaning of the word. Examples off the top of my head: sizzling, hot, chilly. Here's an example in an advertisement. What would you call this phenomenon? The most apt description I can come up with is visual onomatopoeia, but is there a better word for this?
I've recently become aware that as much I might be aware of advertising's intent, mentally screening out all the low-level emotional messages is impossible. How do you prevent advertising from reaching you? [more inside]
I am looking for data on how many minutes there are of programming in a typical hour of public radio. [more inside]
I, and likely most of you reading, consider myself jaded towards advertising. But I've been wondering, have marketers effectively come up with ways to influence people like me who routinely ignore ads? [more inside]
Hi there I am trying to find an advert from around 2009 that, as I remember it was... 1) For a mobile phone network (although not a major one); 2) Depicted a purple cartoon-like character holding a spray can or a marker; and 3) Had a "graffiti" style typeface or logo. This advert ran on the London Underground, however, due to LU's advertising policy, it was the logo and character were edited so they bore no reference to graffiti. Please help!
I may have made a custom bumper sticker saying "has lying salesmen and bad ratings online" and stuck it on my car's bumper underneath the dealer's name/logo on the car. Someone looking at my car's back bumper might see the message that "(Car Company) of (City)" "has lying salesmen" etc. Is this legal to have on my car? [more inside]
There's an ad for the Chevy Volt in which a male-female couple is driving. The man connects his iPhone to the car, and asks Siri to read his voicemails. He then listens to one and is embarrassed by it. I've looked around, contacted Chevy and even their ad agency, but can't find video of this ad. The ad aired during The Daily Show online around Spring 2014. Sources anyone?
Surprising coincidence or are adblock/ghostery/etc not actualy effective? [more inside]
I work in a creative field. For the first time in a long while, I have got a little downtime before my next big project is due to kick off. I want to use this time to engage in some networking and try to expand my clients list. I'd love to hear some tips on how to go about that. [more inside]
Every week (sometimes twice) I get a bag of ads on my doorstep - some mattress place, Lowes, SmartSource. It's litter. It's wasteful. I'm sick of picking it up all the time. It's not mailed; someone is dropping on every doorstep. Is the local newspaper the culprit? How do I get rid of this stuff? [more inside]
I run a small media company with a staff of five (two people on sales, two editors, one social media person). The salespeople have a low salary, high commission salary structure, and advertising deals are generally in the low-mid 5 figure range. Our social media person is interested in getting into sales, or more specifically, getting compensated for introductions that eventually turn into sales. We're happy to accommodate her but have no idea how to structure things. [more inside]
I want to purchase a few elevator advertising touch screens. You know, those interactive touch-screens that display all kinds of adverts and slideshows. Problem is, I don't know where to get them. [more inside]
I have been a graphic designer, or in related jobs, for most of my work life. Now I'm moving into a new print production manager position at the marketing agency where I work, and I will be doing a diverse range of stuff, much of which is new to me. Help me kick ass! [more inside]
Debating using Twitter ads at the company where I work- you only pay if the ads actually work, according to twitter - only if people follow you, they say. Our question - if it charges per follower, is it per follower who clicked through the ad and ended up clicking follow after being led there by the ad, or does it charge for every single - even organic or gained otherwise - follower you or your company or brand amass during the time the ad is running? This is a very big distinction as far as I am concerned.
A restaurant in my town is closing down for 2 months. Our facility (1 lunch outlet, 3 dinner outlets) desperately wants to pick up the bulk of their business. But how? More below the fold... [more inside]
Today I installed Ghostery, which is supposed to flag and block advertising trackers, analytics, and beacons. When I visited my college's homepage I found that the site used the trackers adap.tv and Trade Desk and the beacon Rocket Fuel. This alarmed me. I checked a dozen other college websites. None had any ad trackers. So...why would my school have ad trackers on its website? Am I right to feel a bit creeped out by this?
Is there a site which has the full series of these Jagermeister ads which I would date (given they feature Klaus Nomi) as late 70s/early 80s? They appear to be from the US, but perhaps they're on a German-language site.
How does Google make so much money on advertising when everyone I know says they rarely click/tap on search ads and display ads? [more inside]
I recently moved to a new city and am job hunting. I think I'm coming up against something in my resume and in interviews that could be handled better, but I'm not sure how. [more inside]
My company does a lot of trade shows. We've had some complaints that our banner stands either are pain to put up and take down, or that they're not sturdy enough. What they've requested is a table top display without a light or extra pieces that will travel and set up well. Anybody out there have experience with trade show displays, and have a brand or model that's held up especially well for you?
What do you think of the name "Rub" for a health spa? Is it cute or dirty and why?
I've been looking to no avail for research into the content of song lyrics re-enforcing ideas like a mantra in the mind. Does anyone know of any research into this? We learn by repetition so one would imagine the brain isn't selective. Brand re-enforcement advertising works this way so lyrical content should too?
I am looking for TV commercials from the 1980s that feature mothers, women and girls conforming to yuppie, conservative, WASPy ideals of beauty and behavior. [more inside]
A local theater company wants to use one of my images to promote a play they may be staging in 2015. Got a few questions for the Green. [more inside]
I'm a solo practitioner and that means I have lots of marketers telling me I need their services. As in, dozens of emails a day, between five and ten calls a week. The sad part is I know I need to step up my marketing, but everyone who contacts just reeks of "scam". I am interested in finding was to get educated about this which don't trigger my scam alert instincts. [more inside]
http://www.youtube.com/watch?v=Y9_UqEs88f0 Does anyone know if the music for this ad was part of a longer piece, or if it was custom-made for this ad? I've tried to Soundhound it, to no avail. Thanks
On this page (HuffPo), I see a dynamic background ad for Chicago PD that changes as you scroll down. I noticed it because it defied my AdBlockPro. What is it called? How does it work? [more inside]
I recently stumbled across a fantastic ad in a book about WWII-era advertising artist Ashley Havinden. I would love to find a print of it, but even my advanced Google-fu is not providing any leads. [more inside]
A fellow aspiring entrepreneur and friend of mine is in desperate need of help. Time is of the essence! Here's the story: Two years ago he created his own business that sells custom hand-made clothes and products. He owns a website and is on all of the normal social media. One of his most effective tools to connect with customers is through instagram. He's worked hard over the years to develop a fan base of over 27K followers. Mysteriously, last night this account was hacked. They changed the password, hacked the business email, and have taken control of the brand. This account is the business' main source of revenue and advertisement. Although he's trademarked the company and taken all the normal preventative measures, the admin. at instagram claims there's nothing they can do to help. Assuming this is true, what are his available options? Essentially, my friend's ship just got hijacked by some evil bastards and he's going to need a seal team to get it back. [more inside]
Hi Everyone! All of my clients are asking for this style of animation/screen casting (SFW): http://youtu.be/RYZ7IkboW7M It's the manic screen twisting animation with text and simple images displayed over basic color backgrounds. I am moderately skilled in After Effects (and own the suite) so I'd love to accommodate them, but I am more accustomed to creating explosions, light sabers and monsters than this kind of stuff. I would like to know if anyone knows of specific online classes or easy to follow tutorials for this specific style/type of animation? I've found many After Effects tutorials, but I'm looking for something specifically geared to creating a video similar to the one posted above. I am happily prepared to pay for these as I really need to be somewhat proficient in this by early 2014. Thanks a million!
My great aunt recently passed away, and I was given this painting that she made. I know this is probably a wild goose chase, but I would love to figure out who is the subject. [more inside]
I'm looking for examples of well known corporations or marketing brand names that are some variant of, or conceptually related to "One": [more inside]
I am looking to monetize my WP self-hosted site with custom banner/sidebar ads. (Not google ads) Ideally it would work out to be one of a dozen or so ads that appear randomly on every page/post refresh. I'd like something with little to no coding involved. What are the best plugins?
What are some good blogs written by women in the field of advertising? [more inside]
Recently I haven't been able to read anything on the web without seeing, in the "From the web" or "Related content" sections at the bottom of the page, two disgusting images that trigger my Trypophobia. I'm not going to link to the articles / images to avoid driving any more traffic to them, but one is an article on the infamous Surinam toad, the other is the one with the image of the person's knees covered in indentations from allegedly having knelt in frozen peas. Both links usually appears with some variation of the heading "You'll never believe what this!" These images are viscerally disgusting and disturbing to me, and I believe they are of course intended to be in order to drive clicks, and I want to stop seeing them (I see them on average about 3-4 times a day for the last couple of weeks.) I already use AdBlock for Google Chrome, but this doesn't block "sponsored content". Is there anything else I can do?
I'm trying to track down a television ad for instant soup that aired in Latin America in the 1990s. A young woman arrives home, prepares the advertiser's instant soup, and sits down to eat in front of a computer. On the screen, a man is waiting to welcome her to dinner, which was science fiction when the commercial aired. [more inside]
What do I need to know about promoting my small online business using Google AdWords? [more inside]
I have been looking at Chartbuilder and d3.js as a means to generate chart images for clients. We make them a video and instream advertise it. We report monthly impressions and views of the video. What would be the best way to present this data? [more inside]
I have little to no experience in sales; I'm a writer with a successful podcast. I am trying to sell ads on it. One of my customers/advertisers has decided to stop advertising with us after just 2 mos. How do I recover and keep the client? [more inside]
Anecdotally, everyone I know hates watching information in video format, but all the online marketing stats (that are easily google-able), say that every demographic, across the board, prefers video. [more inside]
What should my day rate be for copywriting at a major ad agency in New York City? [more inside]