Which is better? A vanity url or a backslashed url. For instance, www.awesometown.com or www.mycompany.com/awesometown Mind you, this is an advertising question. With a product/property it seems smarter to use a vanity url for name recognition, but I understand diluting the brand is a bad idea. What's the best practices you've seen or opinions?
posted on May 16, 2008 - 21 answers

Are there industries that are as dependent on advertising revenue as The Media and (Free) Web Apps? [more inside]
posted on May 11, 2008 - 7 answers

I just saw the trailer for the ostensibly terrible Cameron Diaz and Ashton Kutcher vehicle, "What Happens in Vegas." Can anyone tell me if this is the first time that an ad campaign has been adapted into a feature film? I'd also like some background information about the ads themselves. Who is responsible for them? Where and when did the expression "What happens in Vegas, stays in Vegas" originate?
posted on May 4, 2008 - 16 answers

What sort of readership for my blog would be enough to start offering advertising? [more inside]
posted on May 3, 2008 - 16 answers

Looking for free online classified ad software/web application similar to Craigslist, etc. that I can host myself. [more inside]
posted on Apr 13, 2008 - 1 answers

How do Adwords/PPC professionals charge to manage a client account? I can't get a straight answer. [more inside]
posted on Apr 7, 2008 - 6 answers

We are looking to purchase a flat screen monitor or television that can cycle through files so we can advertise programs at a library. We want to be able to hook a flash drive up to it and use word documents. Any suggestions? Essentially we want to do this without having to ask our IT guys to hook up another PC for us.
posted on Apr 4, 2008 - 14 answers

I'm researching viral marketing campaigns, and I'm looking for some of the best and worst examples out there. [more inside]
posted on Apr 3, 2008 - 23 answers

Automatically attach footer advertising to e-mail via SMTP gateway [more inside]
posted on Mar 30, 2008 - 1 answers

I'm looking for a video clip of the "Loyal" TV ad campaign that ran in New Zealand during the America's Cup against Alinghi last year. There are plenty of copies of the original Dave Dobbyn version but I'm looking for the one with NZ'ers holding hands across the nation etc. YouTube and Goo have failed me. Any clues?
posted on Mar 28, 2008 - 2 answers

Whats the best way to advertise and get the word out on my very niche comedy news/talkshow podcast so that it winds up being listened to by the right audience of interested people? [more inside]
posted on Mar 26, 2008 - 12 answers

A few days ago my wife and I decided to pop down to Brighton for a break. She booked the trip on her home computer and I looked at a few pictures on flickr and checked askmefi for what to see using mine. Today, Amazon is recommending me Brighton travel books. How did they know?
posted on Mar 24, 2008 - 4 answers

I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start. [more inside]
posted on Mar 20, 2008 - 5 answers

Looking for online collections of vintage hand-drawn illustrations (like so, but minus the envelope), preferably high quality. [more inside]
posted on Mar 18, 2008 - 8 answers

How can I put together an amazing portfolio for potential employers, as an advertising student? (I have the content, but need to decide what to put in the portfolio...and more importantly decide what to house my portfolio in!) [more inside]
posted on Mar 11, 2008 - 7 answers

Google keywords and AdWords for a business. How does the whole shebang work? Does it? What's your experience/advice? [more inside]
posted on Mar 6, 2008 - 13 answers

What will give me the best bang for my buck to advertise a graphic novel that's horror-genre-based, but totally violates genre conventions? [more inside]
posted on Feb 29, 2008 - 12 answers

Marketing budget question: suppose I have 150,000 $... [more inside]
posted on Feb 28, 2008 - 4 answers

Google-fu Filter: Hope me find the Audi commercial that aired during the Oscars! [more inside]
posted on Feb 26, 2008 - 3 answers

Are there any current estimates as to what percentage of all marketing/advertising dollars are being spent in contextual marketing? [more inside]
posted on Feb 22, 2008 - 2 answers

What are some pop cultural artifacts and bits of 'common knowledge' that originated in ad campaigns that most people may not know about? [more inside]
posted on Feb 18, 2008 - 28 answers

What happens in Vegas, Stays In Mexico?? [more inside]
posted on Jan 21, 2008 - 11 answers

I'm looking for a list of charities that do not spend any of their budget on advertising. Is there a directory of them somewhere? I'm in the UK, but that's more of a starting off point; deserving non-advertising charities elsewhere, or lists of them, would be just as good. [more inside]
posted on Jan 21, 2008 - 9 answers

Anybody know why bright orange is such a popular color when it comes to branding or advertising products?
posted on Jan 20, 2008 - 24 answers

The new IBM "Ideating" commercial...What is the music in the background? [more inside]
posted on Jan 9, 2008 - 16 answers

I have been asked to put together a portfolio for a couple of jobs on the creative side of the advertising world. I am very quick with new ideas for marketing and advertising, but I have never put an ad together. Help me put a portfolio together! [more inside]
posted on Dec 29, 2007 - 9 answers

Someone at my office received this in the mail today: Picture. We have no idea who it is from or what it's about. [more inside]
posted on Dec 13, 2007 - 27 answers

Is working in advertising ethically wrong? [more inside]
posted on Dec 11, 2007 - 89 answers

I have just been fired. I now want to transition into creative brand management and marketing immediately. [more inside]
posted on Dec 11, 2007 - 8 answers

Few years ago, an ad ... maybe using the "Mad World" song from Donnie Darko (no, not the GoW spot of late) Black/white shot from overhead, showed kids playing, forming pictures with their bodies... maybe it was for a car? [more inside]
posted on Dec 9, 2007 - 6 answers

What is the best major to pursue if one has an interest in studying propaganda? [more inside]
posted on Dec 7, 2007 - 16 answers

What would happen if we banned all advertising? [more inside]
posted on Dec 5, 2007 - 54 answers

At the height of the "earn money viewing ads" craze there was a (PC-only) program that hacked the VGA driver, in Windows I think, to add a few extra lines in which to display ads. This would still give you, say, 640x480 for normal stuff with 20 or so lines added for an ad bar that went across the top or bottom of the screen. Does anyone have any pointers to information about it that survives on the Web?
posted on Nov 30, 2007 - 7 answers

Where can I download good-quality clips of (your current favorite) TV ads? Bonus points for visually-interesting spots without voiceover or dialogue. [more inside]
posted on Nov 26, 2007 - 3 answers

In the context of advertising and marketing in Russia, who are the opinion leaders and influencers for the 18 to 35 year old demographic? [more inside]
posted on Nov 26, 2007 - 9 answers

One of my friends is about to spend some big bucks in the Yellow Pages. I'm trying to help him make the most of his investment. Any tips or ideas on how to design an ad for the yellow pages to have the most impact?
posted on Nov 23, 2007 - 11 answers

Online advertising for dummies? [more inside]
posted on Nov 22, 2007 - 17 answers

Which agency / agencies is responsible for Pinkberry's: + branding + jingle on their web site at http://pinkberry.com + advertising Thanks!
posted on Nov 7, 2007 - 2 answers

Where can I find a (preferably downloadable) online copy of a recent TV commercial advertising a nuclear power company? I saw the ad all summer on CNN (United States) and I'm not sure if they're still running. The ad is a quirky animated piece showing the step-by-step process of nuclear energy, from mining to usage. It's presented in a 3D isometric perspective, similar to eboy/pixel art. I'd like to present it to a class I'm teaching, as the ad style liberally borrows from a Royksopp music video from a few years back. Thanks!
posted on Nov 4, 2007 - 4 answers

I'm looking for a (UK based) knowledgable speaker on advertising and its relationship to the aesthetics based politics. [more inside]
posted on Nov 2, 2007 - 5 answers

What are the approximate income/pageview rates for the most popular type of online advertising? [more inside]
posted on Nov 1, 2007 - 5 answers

How do I handle advertising requests? They scare me. [more inside]
posted on Oct 31, 2007 - 7 answers

Why do book advertisements say "available wherever books are sold"? [more inside]
posted on Oct 30, 2007 - 14 answers

"My pocket is full of Doppler radar equipment." I have a full page ad torn out of a magazine (Time? Newsweek?) from 3-5 years ago that is for Cingular mMode. Can anyone help me find another copy of this advertisement? [more inside]
posted on Oct 17, 2007 - 6 answers

Two Questions: 1. Which agency is responsible for all the marketing for Google thus far? 2. What is the purpose and objective of Google Creative Lab? I can't get any data even on Google.
posted on Oct 17, 2007 - 5 answers

How can I stop spammy, religious propoganda text messages? [more inside]
posted on Oct 7, 2007 - 3 answers

A few friends have started a Go Club at our school (we meet weekly, and we want to raise attendance at these meetings). We've introduced a fair number of people to the game personally, but now we're looking to introduce the general public (university and otherwise) to the game and club. I think flyering is the obvious first step, and I'm looking for advice on that and other promotional tips. [more inside]
posted on Sep 30, 2007 - 8 answers

ResearchFilter: I'm looking for summaries of advertising content at different times of day on different television networks. [more inside]
posted on Sep 27, 2007 - 2 answers

Looking for inexpensive ways to advertise for a nonprofit [more inside]
posted on Sep 18, 2007 - 15 answers

In Toronto, on the southeast corner of Bloor and Avenue Road/Queens Park, there's a Stella Artois/TIFF ad on a billboard that reads "Edited to perfection," with the image of a knife smoothing out the head of the beer. Anyone know which agency created the ad and/or how I would go about getting a copy (smaller, of course)?
posted on Sep 16, 2007 - 4 answers