I have an idea for a knowledge product (think: in depth e-book) that I'd like to sell online and am trying to figure out how much technical knowledge I need to acquire in order to distribute it, own the channel of distribution and be able to make tweaks and A/B tests in real time to monitor traffic flows. [more inside]
What is the best approach to reconciling SEO best practices with an E-commerce website that may not lend itself to these practices? For example, Google doesn't like duplicate content, but a site with over 10,000 products where SKUs are listed individually by variation tends to produce a lot of duplicate information. [more inside]
In a continued effort to find my people, I want to be able to update my social media without going insane. Currently, I have Instagram, Tumblr, Etsy, Twitter, Pinterest, Ello, and Facebook and jeez I do not want to have to post to each individually. Is there a service that can do this in a way that will make each site's update look right (no Instagram #tags on Tumblr, etc)? Cheap-as-in-freely? [more inside]
I recently Googled my firstname+lastname, which I don't share with anyone else as far as I can tell, and found a tweet near the top of the results which I'm not particularly happy about. [more inside]
After redesigning a successful Wordpress site with Wix or Squarespace, will there be a negative effect on online searches from perspective new clients? Also, if worried about malicious attacks from computer savvy people with an axe to grind, what would be the safest option? [more inside]
I applied for a job advertised on Craigslist. The amount offered was substantially below what I'd normally work for but I thought I might give it a try....then it got weird. [more inside]
This site is for a very small niche manufacturing company, so not a lot of competition. Switched hosting from a small private compnay to Siteground and relaunched fresh new updated version of the old site. Previous to the switch - all relevant keyword searches returned this website within the top 5-10. Google image searches resulted in tons of images for this site. Now nothing is returned with any of the searches. At all. Installed SEO plugin, followed all suggestions found on the internet, nothing has helped. Please - any advice is greatly appreciated!
Alternatives to Google Analytics - why and what ? [more inside]
I've had a moderately popular niche blog since 2006, and hoder's article got me a bit nostalgic for the olden times. I blog in a field with few serious bloggers - there are others who post periodic podcasts and other media, but few consistent long-form writers. My blog discusses the controversial issues in my field while advertising my services as a consultant (I don't display any paid ads). Is there hope for thoughtful content these days? And how do I get heard? [more inside]
I want/need to be on page one of google for "City name occupation" search for my business website. [more inside]
I have a site that I have started a few months ago. It is a site where I am selling random stuff right now and seeing what works. I have had some conversion from Reddit posts that got a few thousand hits so that seems to be helping but it is not always reliable since you never know what is going to go viral. Also, I'd like to open up more channels for selling. The problem is that acquiring visitors can be expensive. Does anyone know of any reasonably priced ways to generate good targeted traffic in 2015? I am not looking for SEO as an answer. I am interested in promoting the products on this site and getting conversions. I am still working on improving the site but I already know that it can convert at a reasonably good rate so my problem now is just acquiring visitors at a reasonable price.
I have a small law practice. I would like to hire someone to help me with my Search Engine Optimization. I did so once, and it became apparent rather quickly that there was some sort of scam going on. I wound up feeling that I had been ripped off (among other things, that company would not cancel my account and kept billing me long after I gave them notice of my intent to cancel). [more inside]
Do you recommend any particular freelance site or marketing firm? [more inside]
I want to CRUSH IT as a one man marketing team... but I'm inexperienced and don't know where to begin. [more inside]
Right now, my long-established business web site has a blog as an integral part of the home page. I've heard that, for SEO purposes, it's better to have the blog as a separate standalone URL with (obviously) links to the business web site, as well as links from and to the business Facebook and Google Plus pages. What are your opinions, hive mind? Have at it. And thanks as always!
So it looks like hyphens in domain names do mean lower positing in Google’s SERP but does this mean the same for keywords? For example, my site contains the word 'multi media' but I would like to change that to 'multimedia' on every occurance. Is this ok? Will it impact my SEO?
I started a Wordpress blog a few years ago and then ignored it soon after. This time around I'd really like to create the best Wordpress site that I possibly can. I'm looking for any resources that would help to achieve that goal -- themes, tutorials, podcasts, etc. I'd also like to learn more about search engine optimization and monetization in regards to a Wordpress site. Suggestions? [more inside]
About 7 years ago, I created a website for my small business using Current Webhosting Company's WYSIWYG editor. Current Company has not really kept up with advances in website technology (i.e., no responsive design options, difficult to create a mobile site, clumsy blogging, etc). But I've worked hard on my site and I'm generally proud of it. Should I cut my losses and start all over again? Or can this website be saved... and how??? [more inside]
I am taking on a new role which will require me to be conversant in SEO. Our SEO product manager likes to obfuscate things so no one can pin him down. It is my job to pin him down and call bullshit. I have no idea what schema.org is or what this canonical stuff is all about. Can anyone recommend a great book / site where I can get up to speed on all things SEO? I don't have a lot of time to spend so brevity is key.
What is a reputable SEO firm/consultant in the United States or Canada that's current with the uselessness of 'traditional' SEO for small sites and educates/trains small business owners who have misconceptions about ranking in Google? It needs to be an actual person, not a guide/website, because the person who will receive this referral works that way.
What is the going rate for SEO copywriting jobs? I'll need different rates for different jobs: 1) writing blog entries, 2) pitching blog stories to editors. This is for quality copy, not just keyword dumps, for corporate clients. Please, also, any anecdotes about negotiating prices for such jobs would be appreciated. thanks!
My small business used to rank really well for hundreds of terms. But I've dropped for some major terms and been obliterated for others. How do I fix this? [more inside]
You have two sites - site1.com and site2.com. Site1 has been around for years, and you've merged it with another site to become site2.com. Site1.com has accumulated years worth of links, backlinks, domain authority, and so on - and you want to pass that one to site2.com in the best way possible. More inside, naturally. [more inside]
[ten_letter_name_ending_in_CH].com is not available. But [first_eight_letters].ch is. Is it complete folly to make this 'domain hack' the primary domain for a combined architecture and photography practice? [more inside]
I am an expert in "widgets". I own several domain names such as "widgetexpert.com", "widgetreview.com" ...you get the idea. All in all, I have about 5 domain names that are specific to my expertise for my consulting business. However, in the end, I only want to give clients ONE url to find my website (probably the expert.com one I listed above) and to put on business cards, letterhead, etc.. When it comes to search engine optimization (SEO), how important or helpful is it to have multiple permutations of domain names as opposed to keywording in the website itself? I keep coming up with new catchy website names that I could buy and redirect to the main site, but I'm not sure if this is just vanity speaking or if there's real value in doing this. I have read another post indicating that this is not a very fruitful activity. Nevertheless, let's say for example, I was an expert in camcorders. Consequently, I would own camcorderexpert.com, camcorderreview.com, etc..But I also want to capture the question, "Should I buy sony?" Wouldn't that be captured "best" by shouldibuysony.com or whybuysony.com ...You get the idea.
Is LionSea Smart PC Fixer actual malware, or merely superfluous? [more inside]
I've been publishing a blog for a couple of years on Wordpress. Whenever I log into the dashboard, I'm informed that my domain "is available to be registered and added to your blog. (You can use it as your blog address.)" support page on domains is here. Are there any drawbacks to registering it? Will all the widgets work the same way? Will my SEO be effected? Will my wordpress followers still be subscribed? What else should I consider? It's a small blog updated with a couple lengthy posts each week; about 300 subscribers and 500 page views per day.
I'm interested in reading a thoughtful and well-researched article criticizing modern thinking about the merits of Search Engine Optimization. But because SEO is SEO, every time I search for an anti-SEO article, it seems to be pro-SEO click bait disguised behind an anti-SEO headline ("SEO sucks...that's why you should hire our company to do SEO.") I'm not saying I don't believe in SEO, but in our content farm era, I'm interested in whether there is anyone out there criticizing the whole concept?
I've been tasked with creating (well, refactoring and redesigning) a web app for managing a security company. It includes call logs, encounter reports, regions, locations, duties (patrols), various kinds of bulletins, and other things. If I were to search for existing software that covers the same purpose, what would I search for? What is this kind of thing called? [more inside]
I have eight months until a big book release, and I figure my main job until then is to promote my blog and my book. So how do I go about that in an effective way? I know *some* of what I'm supposed to do (write lots of good blog content, guest post a lot, get backlinks), but even for those parts, I imagine there are better and worse ways of going about it (asking people to link to certain articles doesn't seem to work very well, and I haven't had much luck with guest posting offers lately.) Any good books or articles on this subject? Or suggestions of your own?
I've been presented with a business idea for a search engine or Web application that would require the user of the search engine to a pay a fee for the search results. Intuitively, I don't think this could work, but I'm having a hard time actually saying why. Historically, I think most search engines have been funded through advertisements or marketers who purchase profile data on searchers. Is there anything I could point to, such as a case study or an article in a journal or magazine, that would explain why a business model based on getting somebody to pay for the results for a search engine will or won't work?
Fiverr.com is full of people offering various sorts of SEO services (Writing articles, running SeNuke xCR, creating link wheels, keyword analysis, all sorts of crazy stuff). Many of these people have thousands of positive reviews. Is this all garbage, or can I pay $50 to a bunch of people and significantly improve my search rankings? [more inside]
I'm being offered a sizeable chunk of money to add a link to an article on my blog - what potential downside does it have on the way Google sees my site? [more inside]
How does the movie "Flight", which was pretty much off the internet radar a couple weeks ago, suddenly dominate the top organic search results for the word "flight"? [more inside]
What should I charge as an online marketing freelancer? (Details inside) [more inside]
Most Read Articles | Related Articles | Recommended Articles: These kinds of things that you see on news websites, what are they called? Is there an all encompassing UX term for this? How do content managers decide what is placed where? Do users even click on these links or are they just used to make sure search crawlers get to deeper content? [more inside]
I'm wondering if anyone could suggest a tool or website that allows me to see a list of sites that a particular website is pulling news from. I know I can do this manually by looking at articles and noting the sites that are sourced, but I'm wondering if there is an easier way to do it. Any ideas? Thanks, - Michael
Why is google indexing my personal domain "better" than my work's domain - both have WP blogs, but only posts under my personal domain show up in the Google Alert I have for my name. I am responsible for the visibility of my employer's blog and I do not think it's being crawled effectively (or something). [more inside]
What is the best way to set up Google Analytics to track multiple domains? [more inside]
My successful small business website is on a subdomain owned by the website template provider. I want to switch providers and domains without loosing my websites search engine rankings. Since a 301 redirect isn't an option, what else can I do to maintain my website's Google rankings? [more inside]
Though I've been working with web development since the 90's, I have a hands-on knowledge gap when it comes to internet marketing techniques like SEO, Adwords, analytics and the like. What are the best sources, free or paid, to learn more? I've been looking around for good resources, but it looks like this field is dominated by crooks. Any recommendations of books and sites written by reputable professionals is appreciated. I'm also a big fan of video lectures, if you know of any.
SEO tied to sales- any recommendations? [more inside]
My boss wants to pay an SEO company more than he pays me! Help me convince him otherwise. [more inside]
Replaced an old website with a new (better?) version in Wordpress and traffic went down. Why? [more inside]
What can you actually do to improve your website's pagerank (slowly and steadily is fine)? [more inside]
I'm looking for ways to improve my (non-commercial and very new) anonymous online presence-- to make it easy for potential readers to find my personal blog and Twitter account. If this were any other sort of site I would know (or be able to figure out) what to do, but because it's anonymous (and by definition/subject matter a bit vague) I'm not sure where to start. [more inside]
SEO services - not too big, not too small. [more inside]
Can you help me sniff out some possible astroturfing? [more inside]
A Few Questions About Registering Multiple Domains. Is it worth it? [more inside]
What are the best interactive marketing resources available to learn from in a hurry? [more inside]