Though I've been working with web development since the 90's, I have a hands-on knowledge gap when it comes to internet marketing techniques like SEO, Adwords, analytics and the like. What are the best sources, free or paid, to learn more? I've been looking around for good resources, but it looks like this field is dominated by crooks. Any recommendations of books and sites written by reputable professionals is appreciated. I'm also a big fan of video lectures, if you know of any.
[Asking for a colleague filter] Marketing people, how do I jump from academia into your world? [more inside]
Is it legal to advertise by taping posters to telephone poles, bus shelters, boarded up storefronts, etc? Do outfits like Poster Giant have some kind of special exception? [more inside]
How do you contact companies looking for work when you're in a different city? [more inside]
How should I bill a client for freelance writing of marketing copy? [more inside]
What are brand identifiers that are not logos? such as Starbuck's green straw and Apple's white earphones [more inside]
Please recommend to me a place to receive 'natural gas marketing' training. [more inside]
Help me think of examples of brands/products that used to be cool, connected & sought after by youth (let's say 17-25) around the world, but have fallen out of favor. [more inside]
My company would like to get our logo printed onto custom decals, for distribution at an industry event. Caveat: these are for sticking onto laptops, so they're not allowed to be adversely affected by heat. [more inside]
Existing Corporate Marketing Plans [more inside]
How can I create an amazing work environment for my employees? Moving to a new building and I have a blank slate for office layout, design and decor. [more inside]
What do you consider to be the best infographics that use a very simple-looking visual style? [more inside]
I want to keep track of things like Paul Christoforo vs. Penny Arcade, Kony 2012 and Woody Harrelson's Reddit-fail, but also successful marketing memes like Ikea's Herding Cats ad. Examples where marketing meets or collides with the fickle internet mob. Which websites should I be following?
How do I prepare for a career in public relations? [more inside]
How is the best way to cold call companies to solicit them with your resume (and bonus, what is the best way to phrase "Inordinately useful!" as a job description when pitching self to employers) [more inside]
Can you name some digital marketing sales and marketing gurus in the non-profit, charity, NGO worlds? [more inside]
Good Product Management/ Product Development Books [more inside]
What should I be paid? My job is essentially a combination of marketing and web content creation. I write blog and page content for the website of a retail company. My writing requires an in-depth and technical knowledge about the general field as well as an intimate knowledge about how to convey this information in an attractive way to the consumer base. I constantly update my own knowledge in order to provide this content. I write consumer friendly technical info for the individual products as well as more elaborate landing pages to bring google ad traffic to. I add in-depth daily blog posts. I am also expected to manage the email marketing and as well as the online Google ads. Since I have begun this work, the readership and web sales have shot up and I expect it to continue to climb. [more inside]
What are the best ways to promote my Google+ Page as a moderate size CPG business? [more inside]
Exploring offer for a podcasting gig with a music label, but I have no agent - how do I proceed? [more inside]
Where would I look for charitable volunteer SEM opportunities? [more inside]
Help me deal with my proliferation of webcomics. [more inside]
How can a small nonprofit best publicize its upcoming national conference on Facebook? [more inside]
I need ideas for a social media campaign to target young people who lack motivation and aren't doing well in school. Are there any Facebook campaigns that I draw inspiration from? [more inside]
I wrote a good book. Now what? [more inside]
Which Facebook business software was I looking at? [more inside]
I'm looking for a primer on the business-side of the small-scale produce production. [more inside]
I want to earn money by joining affiliate programs on reputable sites. How should I go about this? [more inside]
I'm looking for low-cost options for short-run printing. [more inside]
Have you used Hubspot? It seems to offer a lot, but it also seems like it might require deliberate care and feeding in order to take advantage of all the wonderful things it claims to be able to do for you. [more inside]
What are the best interactive marketing resources available to learn from in a hurry? [more inside]
What are some successful, small organizations (with websites) that offer training to colleges and school districts in the U.S.? Looking for marketing inspiration, nothing specific subject-wise. [more inside]
I've volunteered to set up and run the Facebook page for a student social organization. I was looking for suggestions on how to best manage a Facebook presence. The page would mainly be focused in advertising events that the group will be hosting, as well as recruiting new members.
Help me brainstorm and find new ways to market our company! [more inside]
Sending messages on CC field by mistake - what to do? [more inside]
So... FacebookTM sent an email to my email address from someone who I don't know but lives in my general geographical area requesting my friendship. Problem: this email address is definitely not associated with a FacebookTM account. However, there are probably cookies from FB on this computer. Also, this potential "friend" appears to run some sort of digital media consultancy (blech). Question: how did Facebook scrape this email address exactly and why did I get this email? Did this guy pay Facebook to send a friend request to an email address they scraped or is it something more automatic? [more inside]
I have an internet marketing concept that might be useful. Unfortunately this is not my field and I'm in over my head. What are some steps I can take to turn my concept into reality. [more inside]
I am a marketing professional - middle management in an enormous media conglomerate. I would like to shift my work environment and infrastructure completely and work for a startup that is currently staffed only with technical experts, programmers, scientists and a small sales force. How do I pitch myself to be part of a company that doesn't have any people who do what I do yet? [more inside]
How can I earn at least $200 per month working at home? [more inside]
Film Festival attendees: What are some of the coolest promotional items you've seen at a fest? What are some of the ones that actually made you want to go see the film? I'm planning a promotional strategy for my first film, which will be hitting festivals next year.
I have been tasked by my boss to look into legit vendors of services to: increase our facebook fan page likes, and increase our twitter followers. Take it as a given that I have already tried to dissuade him, and help me at least execute the task as best as possible. Ideally, i am looking for services that actually help you get real people and not fake accounts or spam bots, etc.
Why is a trademark weakened by inclusion of the before the product name? [more inside]
Is there a way to buy custom printed or molded candy other than M&Ms - ideally lifesavers or similar. And I'm not talking about just a logo on the wrapper... [more inside]
How do I get a FLOOD of Christmas catalogs? [more inside]
Last winter, our small-town nonprofit arts organization decided it wanted to do something during our long dark winters to bring people together to be creative in its gallery space. Thus was born free weekly drop-in adult creative time. Problem is, people don't go. How do we change this? [more inside]
I used to, very effectively, market my website by leaving my url under my comments (My comments were always relevant.), but most sites have disabled that feature. What's another effective way to market websites?
I'm seeing a weird drop in August in search-related traffic to my company's site. What's odd is it is for searches of the company's name, domain name or URL. [more inside]
Give me your great ideas for promoting winter cycling in frigid Wisconsin! [more inside]
As I watch the outpouring of emotion and this week long remembrance of the Twin Towers tragedy, I can’t help but think that this is a well planned marketing campaign of some sort, rather than, a spontaneous reaction to the anniversary of the event. Do any of our readers have information that would indicate that there is some sort of master plan? [more inside]
A bigshot sales guy is coming by this afternoon, trying to get my organization to buy web ads on a regional newspaper site. What should I ask him?