Our company once had a full fledged marketing department but after years of downsizing we're on our own. Some of my coworkers want to build brand awareness ahead of projects that will be rolling out in the new year. They have the green light from higher ups but no one knows what to do and where to start. How can self motivated individuals learn a crash course in business marketing? [more inside]
My parent company is implementing a rebrand based on a design I made for a project I worked on years ago, all without my knowledge. They have acknowledged this, and it seems like they are oblivious that this is a problem for me. I have made my feelings known to my boss, and am waiting for further developments. I don't know what to do next. Do I have any rights? What are my options? Backstory follows. [more inside]
Finally able to describe what I do in a way; now I need to sell it. What person do I hire in order to create a message that makes sense to people who hire people with weird yet valuable talent? [more inside]
How do I explain the principles of minimum detectable effect, statistical power, and statistical significance to a client? [more inside]
Hello all!! I'm losing sleep over this.. 24 year old almost 25. My current situation is that I am teaching English abroad. I have a degree from a prominent university in an unrelated field (BA). I love art, especially illustration, and I also enjoy graphic design. But I can't decide between marketing and graphic design. [more inside]
I, and likely most of you reading, consider myself jaded towards advertising. But I've been wondering, have marketers effectively come up with ways to influence people like me who routinely ignore ads? [more inside]
I created a software library that should be useful to developers , even relative beginners, writing software for a variety of fields, but mainly for Engineering (Mechanical,Architecture). Big data and business intelligence might be other fields where my software could be used. I'm in the closed beta stage right now, my software might take a while to catch on, and I need some cash. [more inside]
Approaching nearly 34 in a couple of months, and have been unemployed since end of June, I'm not so sure I can afford to be fussy when it comes to applying for specific roles/industries. I read 'What colour is your parachute', and it was very informative. Identified the skills I love to use and equally use very proficiently, the environments I would like to work within, and the people I would like to work with. The reality of applying for such roles/industries I am not so sure is a logical process to follow. I worry I am being 'too fussy' as a result of reading that job.... [more inside]
Sales Question from a non-Sales Guy: How do you respond to people who say, "You're too expensive?" [more inside]
I've been a freelance graphic designer for over 10 years but somehow, in all that time, have not quite figured out some basic marketing/networking skills. My clients (mostly large, multinational B2B companies) like me and my work and I've gotten by mostly through word-of-mouth marketing -- basically taking the work that comes my way. It's time to do better than that! I'd like to find a marketing/sales consultant who can advise me on growing my business. [more inside]
I can't recall where I once heard this idea, but it seems to hold true in the majority of mainstream American movies that I've seen. The idea is that during the first half hour or so of a movie, a character will drink a refreshing drink. My question is, what kind of agreement or requirement is going on behind the scenes that causes so many movies to have this feature, when it's not an obvious product placement? [more inside]
I have been asked to have my brain picked on for a marketing consulting project, but its my livelihood - I need to get paid to do this! Additional info after the jump - [more inside]
Looking at the Guardians of the Galaxy release schedule, it doesn't open in China until October 10th. It opens in Japan on September 13th, yet opened in America on August 1st. Is there a particular release why it opens in China on such a later date, when that country is a large market?
How critical was being continually physically present for readings, signings, interviews and other events to the success of a book? Was most of your successful promotional efforts in the first year online or over the phone? [more inside]
I need to write a short blurb describing the services our group provides, which is basically defined in three dimensions, eg. "We provide services (A + B) for data types (C + D) in domains (E + F)." I imagine this is something faced by technical writers, is there some best practice for writing this sort of thing so that it is readable in plain English? [more inside]
I have been asked by a friend who's just starting a technical consulting business to help him do marketing/CRM. I am helping him as a friend with tech strategy and competitive intelligence (what I do know) and he wants to pay me to do business development (which I don't know.) So, what should I charge for consulting services when I am completely new at what I am doing? Sounds foolhardy, I know, but lots of snowflakey details inside. [more inside]
I'm doing the ground work in setting up a small side business. This business would target a specific demographic with a defined subset of residential design services. I feel compelled to do a 'rate card' but I wonder if anyone here has experience with using a rate card as a service provider. Trying to figure out pros and cons and whether I've missed something. As a consumer, I think I'd love to see some up-front rates but I know that, realistically, it would keep me from hiring someone if I felt like I couldn't afford them (even if I could). [more inside]
A good friend of mine, a London-based ceramics artist, needs to find a way of making her career more financially lucrative. By many measures, she is already successful: she has attained high-profile residencies, is signed to a prestigious gallery, and is critically acclaimed. However, she’s barely making enough money to survive and is starting to question whether it is worth continuing to plough her time into a career that will leave her impoverished. [more inside]
The management software my company uses recently added the ability to send messages via SMS to our clientele. We've signed up and it's tested well, but we're not clear on the legality of sending business correspondence messages (no marketing, simply "Your rent is due, please call # or pay online @ oursite.com/pay") without the client expressly opting in for SMS messaging. Do we need to have everyone opt-in or are non-marketing messages for the purpose of communicating legitimate business notices exempt? [more inside]
I've been hired to be the Director of Marketing for a humanities faculty at a small but prestigious North American university. I've spent the last nine years at a mid-sized national ad agency. I start in two weeks. What should I expect in my new position? [more inside]
A restaurant in my town is closing down for 2 months. Our facility (1 lunch outlet, 3 dinner outlets) desperately wants to pick up the bulk of their business. But how? More below the fold... [more inside]
I'd like to discuss examples of good and bad HTML email marketing with a group. Sure I can go into my inbox and find a few mailers that different retailers have sent me, but are there any sites that track the best (or worst) in class for current email marketing? Finding it hard to Google this as I end up with a lot of HTML tutorials. This "Email Design LookBook 2014" is probably the closest I have found, though ideally I'd like to have URLs or high res full screenshots, not a Powerpoint slide.
Are you an affiliate marketer? How did you get started? What are good resources? Forums, newsletters, etc? [more inside]
Are you an author, musician, artist, or other creative-ish person who's found successful (and polite) ways to use Facebook to connect with people interested in your work? I'd love to know your secrets. [more inside]
I recently moved to a new city and am job hunting. I think I'm coming up against something in my resume and in interviews that could be handled better, but I'm not sure how. [more inside]
My dad runs a small business in the Bay Area, California, repairing laser printers and copiers and selling toner cartridge. The repairs take place on-site, and usually are for other small businesses; home printers are generally too cheap to be worth repairing, and you can't get parts. The company consists of him, a printer repair technician, the occasional contract technician, and an answering service for backup. My dad is not technologically saavy, but he can use email (Outlook, arrgh), ACT (sort of), and our user-friendly scanner. He recently got interested in DemandForce as a possible marketing company to attract new business, but the reviews I have read have made me deeply skeptical. So, does anyone know of a great marketing company for a small business providing services and supplies? What should my dad look for and look out for? Advice is welcome, but specific recommendations of marketing companies (especially that you still use) are what I'm most looking for.
How do I market my new business effectively and DOUBLE QUICK with the added catch on not wanting my ex stalker figuring it out? [more inside]
I'm looking for some art-world advice and/or a gimmick for selling beautiful handmade spoons at extremely high prices. [more inside]
How can I increase my chances of getting a lower level marketing position (coordinator, PR, etc)? Bonus marks, walk me through the process as if I'm dumb to see if there's anything I'm overlooking or point me towards resources to help me sound more professional. [more inside]
I have an opportunity to rent a large-ish cafe/coffee shop/restaurant a few moments walk from the local small town railway station, out the front of the tourist bus stop. What would you do to make it wonderful? [more inside]
In order to get my novel published (comedic science fiction), I've been told that I need to build a social media platform (website, facebook, twitter, etc.) and that if publishers see that you have a following they're more likely to take a chance on you. I'm building a website and getting a facebook page in order, but I'm not sure I get twitter, I'd like input on where on the web my audience may already lie, and I need to get over my aversion to self-promotion. [more inside]
I'm a solo practitioner and that means I have lots of marketers telling me I need their services. As in, dozens of emails a day, between five and ten calls a week. The sad part is I know I need to step up my marketing, but everyone who contacts just reeks of "scam". I am interested in finding was to get educated about this which don't trigger my scam alert instincts. [more inside]
Hi helpful friends! I asked you how to get this amazing entry-level marketing job a few weeks ago and it worked! Well...I have a third interview! Thanks so much and expect a "how to do well in group interviews" question later :) I'm a business management student majoring in marketing. I'm pretty lucky for a soon-to-be-graduate...I have a couple of very exciting opportunities that could really shape my career. However, I'm confused as to which way to go. [more inside]
Question: how do I go about releasing a card game into print-on-demand format while retaining commercial rights? (I want to make it available for hobbyists and players, but don't want a company to scoop my design and sell it without attribution). I make card games as a hobby, and want to release them into the wild (so the term goes). I just don't want to yield commercial rights, since there's nothing worse than watching someone pull a Thomas Edison on your Tesla-esque ideas. Some people suggested looking at DrivethruCards.com and a few other places (Cards Against Humanity uses a free-license concept I'd love to know more about).
Can you share your resources on marketing to the Latino community? [more inside]
My small business used to rank really well for hundreds of terms. But I've dropped for some major terms and been obliterated for others. How do I fix this? [more inside]
Here are three NSFW porn blogs, called: tattoos-n-blondes, i-n-k-e-d-b-i-t-c-h, and s-u-i-c-d-al-r-e-v-e-n-g-e; all are hosted on tumblr, and all frequently reblog each other's posts. Does anyone know: are these blogs actually viral marketing for Jack Daniels? About once every 20-30 images in each, there is a prominently displayed picture of Jack Daniels whiskey, either by itself or being held by a lass. Are these blogs being independently run, but paid by the Brown-Forman corporation? Are the blogs actual sanctioned advertising directly from that corporation? Attempts to ask the blogs via tumblr's messaging feature have gone unanswered.
I'm looking for original self-marketing ideas for a writer and/or a designer. Okay, social media is important: Design your own page, update it frequently and get your friends to like it and promote it to their friends. But I'm looking for those kinds of tips that you've read and thought to yourself "Well that's original!". Something on par with Nine Inch Nails'/H2DA/Radiohead's decision to give their music for free "lest they come to the unique live concert experience" marketing ploy. Have you ever come across a Seth Godin or a Malcolm Gladwell book (or anything else) and was struck by something interesting?
Traditional marketing says blanket your market with repetitious ads for the new people who haven't seen it. I have a project I want to promote and attract attention to. Although I won't send out a tweet or a post every minute, should I make repetitious posts on Social Media too? Is there a good balance?
A fellow aspiring entrepreneur and friend of mine is in desperate need of help. Time is of the essence! Here's the story: Two years ago he created his own business that sells custom hand-made clothes and products. He owns a website and is on all of the normal social media. One of his most effective tools to connect with customers is through instagram. He's worked hard over the years to develop a fan base of over 27K followers. Mysteriously, last night this account was hacked. They changed the password, hacked the business email, and have taken control of the brand. This account is the business' main source of revenue and advertisement. Although he's trademarked the company and taken all the normal preventative measures, the admin. at instagram claims there's nothing they can do to help. Assuming this is true, what are his available options? Essentially, my friend's ship just got hijacked by some evil bastards and he's going to need a seal team to get it back. [more inside]
All of the communications and marketing jobs I've been applying for lately have required experience posting to social media. In my personal life, I've avoided having anything to do with Facebook, Twitter and so forth, and I'm wondering how I can quickly get up to speed on these things. All I need is to be able to convince a potential employer that I can effectively promote them on social media, without ever having done this as part of my job responsibilities. How to accomplish this? [more inside]
With a couple of friends we are building a very sophisticated system that we believe is vastly superior to anything currently on the market. Our aim are independent financial management companies of any size in Europe (those non-bank companies that manage people's investments by buying and selling stocks, bonds, funds,...). The current market practice heavily penalises the small companies and only few of them can afford a good system. We want to change that. [more inside]
Is Marketing Communications a good fit for me? Career advice appreciated, especially from people with experience in the industry. [more inside]
I need to start thinking about ordering convention swag and I don't know where to start. I'm promoting myself as a copy editor, and my clients are writers. [more inside]
Following a coffee meeting with a potential employer at a major company, I've been asked to complete a research proposal. I've also been asked to submit a vendor registration and will be filing a nondisclosure agreement. If the proposal goes through, it looks as though I'll be completing this project through the company's market research department, but not necessarily as an employee. I'm just wondering if any others have had a similar experience, and if it's a common pre-hiring process. [more inside]
I'm scheduled to meet over coffee with a potential employer. What's considered good etiquette in this situation? How should I be prepared? [more inside]
I need to build a web-embedded, multiple choice survey that sends an email with text customized based on each respondent's answers. Some (limited) coding experience. [more inside]
I'm looking for examples of well known corporations or marketing brand names that are some variant of, or conceptually related to "One": [more inside]
I am fourth-year student, soon graduating with a Marketing Management (BComm) degree from Ryerson University in Toronto, Canada. This University doesn't exactly have an amazing reputation, especially for its Business Management program...It isn't bad, but it isn't great. I think the institution is good and I enjoyed (for the most part) my years here. I'll probably be graduating with a 3.5 GPA. Tell me mefites, how can I improve my chances for meaningful, successful employment when I'm graduating from a university with a lame reputation, a less-than-amazing GPA? [more inside]
I subscribe to the Health at Every Size paradigm so I don't want to use weight loss challenges, before and after pics or any other body shaming marketing to promote my business. What suggestions do you have? [more inside]