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Movie character drinks drink in first 30 minutes of a movie: a thing?

I can't recall where I once heard this idea, but it seems to hold true in the majority of mainstream American movies that I've seen. The idea is that during the first half hour or so of a movie, a character will drink a refreshing drink. My question is, what kind of agreement or requirement is going on behind the scenes that causes so many movies to have this feature, when it's not an obvious product placement? [more inside]
posted by oxisos on Sep 4, 2014 - 15 answers

Guardians of the Galaxy Release schedule

Looking at the Guardians of the Galaxy release schedule, it doesn't open in China until October 10th. It opens in Japan on September 13th, yet opened in America on August 1st. Is there a particular release why it opens in China on such a later date, when that country is a large market?
posted by Brandon Blatcher on Sep 2, 2014 - 2 answers

Seeking an affiliate marketing decoder ring

Are you an affiliate marketer? How did you get started? What are good resources? Forums, newsletters, etc? [more inside]
posted by Kitty Cornered on May 5, 2014 - 3 answers

What's a Good Marketing Company for a Small Business?

My dad runs a small business in the Bay Area, California, repairing laser printers and copiers and selling toner cartridge. The repairs take place on-site, and usually are for other small businesses; home printers are generally too cheap to be worth repairing, and you can't get parts. The company consists of him, a printer repair technician, the occasional contract technician, and an answering service for backup. My dad is not technologically saavy, but he can use email (Outlook, arrgh), ACT (sort of), and our user-friendly scanner. He recently got interested in DemandForce as a possible marketing company to attract new business, but the reviews I have read have made me deeply skeptical. So, does anyone know of a great marketing company for a small business providing services and supplies? What should my dad look for and look out for? Advice is welcome, but specific recommendations of marketing companies (especially that you still use) are what I'm most looking for.
posted by Alex Haist on Mar 18, 2014 - 10 answers

How does a mid twenties female BA grad get a job in marketing?

How can I increase my chances of getting a lower level marketing position (coordinator, PR, etc)? Bonus marks, walk me through the process as if I'm dumb to see if there's anything I'm overlooking or point me towards resources to help me sound more professional. [more inside]
posted by Phalene on Mar 10, 2014 - 4 answers

I need to build a "social media platform" to market my novel -- help!

In order to get my novel published (comedic science fiction), I've been told that I need to build a social media platform (website, facebook, twitter, etc.) and that if publishers see that you have a following they're more likely to take a chance on you. I'm building a website and getting a facebook page in order, but I'm not sure I get twitter, I'd like input on where on the web my audience may already lie, and I need to get over my aversion to self-promotion. [more inside]
posted by rkriger on Feb 12, 2014 - 19 answers

How do I go about releasing a card game into print-on-demand format whil

Question: how do I go about releasing a card game into print-on-demand format while retaining commercial rights? (I want to make it available for hobbyists and players, but don't want a company to scoop my design and sell it without attribution). I make card games as a hobby, and want to release them into the wild (so the term goes). I just don't want to yield commercial rights, since there's nothing worse than watching someone pull a Thomas Edison on your Tesla-esque ideas. Some people suggested looking at DrivethruCards.com and a few other places (Cards Against Humanity uses a free-license concept I'd love to know more about).
posted by jibberish on Jan 17, 2014 - 5 answers

Hacked Instagram account; can my friend get justice?

A fellow aspiring entrepreneur and friend of mine is in desperate need of help. Time is of the essence! Here's the story: Two years ago he created his own business that sells custom hand-made clothes and products. He owns a website and is on all of the normal social media. One of his most effective tools to connect with customers is through instagram. He's worked hard over the years to develop a fan base of over 27K followers. Mysteriously, last night this account was hacked. They changed the password, hacked the business email, and have taken control of the brand. This account is the business' main source of revenue and advertisement. Although he's trademarked the company and taken all the normal preventative measures, the admin. at instagram claims there's nothing they can do to help. Assuming this is true, what are his available options? Essentially, my friend's ship just got hijacked by some evil bastards and he's going to need a seal team to get it back. [more inside]
posted by intelligentfool on Dec 3, 2013 - 15 answers

Convention Swag for Beginners

I need to start thinking about ordering convention swag and I don't know where to start. I'm promoting myself as a copy editor, and my clients are writers. [more inside]
posted by BlahLaLa on Nov 9, 2013 - 25 answers

Online multiple choice survey with customized email feedback/report

I need to build a web-embedded, multiple choice survey that sends an email with text customized based on each respondent's answers. Some (limited) coding experience. [more inside]
posted by viewmastr on Oct 15, 2013 - 3 answers

Should I just google this?

What do I need to know about promoting my small online business using Google AdWords? [more inside]
posted by BlahLaLa on Aug 26, 2013 - 9 answers

Any ideas for marketing on low budget for a mandarin school?

I am running a Chinese school in Beijing now to teach mandarin. Even it can not earn a lot of money right now, I still love this job and want to help more people learn Chinese and experience life in China. I really need help to develop the school, so that will be good if any one can give me some ideas for marketing on low budget to expats in Beijing for a mandarin school. Thanks!
posted by love888 on Aug 23, 2013 - 5 answers

How can I handle a web designer working for our competitors?

I'd like to hire a web design and marketing company that is specialized in my industry. They provide the best product out there -- great sites, great logos, great marketing with super industry knowledge. I noticed that our #1 competitor in the local area has a website "under construction" and a new site coming soon from this same marketing company. How can I handle this situation? [more inside]
posted by htid on Jun 27, 2013 - 22 answers

A million media impressions! Uh... is that a lot?

Help me calibrate my "media impressions" scale. I'm frequently the recipient of internal company memos that describe the success of various marketing campaigns in terms of their number of media impressions. The numbers are typically in the millions or tens of millions. My problem is have no idea what is considered to be large campaign, either in absolute terms or relative to the size of the market being targeted. [more inside]
posted by FishBike on May 23, 2013 - 5 answers

Tell me just what a communications campaign is exactly.

I've been asked to invent a mock communications campaign for a non-profit organization based around their primary cause. There's just one problem: I've never done that before. Like, I literally don't understand what a communications campaign is in a tangible "this is what you put on paper" way. [more inside]
posted by pinetree on Apr 7, 2013 - 9 answers

Social/Online Marketing for a Therapist

My mom wants me to help her with her "online presence." How do you do that for a therapist? [more inside]
posted by mokin on Apr 2, 2013 - 22 answers

What are the top PR websites to submit my new product?

I need to market my software and my friends told me about a couple of PR websites but I can't recall them now. [more inside]
posted by usermac on Feb 7, 2013 - 5 answers

Networking Advise

Networking Etiquette. I am starting out on a new job search, and I was hoping to learn some pointers in networking etiquette. I have recently received a graduate degree in Public Relations/Communications. My main contacts are people in my program and professors. I am interested in what is the proper manner to introduce myself to people outside of my current circle with the ultimate aim of landing a job in this field. I appreciate any advise you may have. Thanks!
posted by dfc5656 on Dec 5, 2012 - 3 answers

Because "useful" is not a title.

Marketing Filter: What’s my job title and how much cash-monies should I ask for and how do I move forward? [more inside]
posted by Phalene on Dec 5, 2012 - 11 answers

Why would a store charge more for a smaller soda?

A store charges more for the smallest size of fountain soda than for the next size up. What’s a rational explanation for this? The store is a Quick Chek, for what it’s worth.
posted by Sidnicious on Sep 26, 2012 - 20 answers

The Helpless Help

I'm hoping MeFi can help me with the why and how of an unusual business situation. I own a small marketing agency. An elderly woman wants to retain me to make a Facebook page and write about how she was wronged/is still being wronged by a pair of judges who will not drop a case that should be dropped. In addition to calling out the judges she will make a larger point that judicial character reform is necessary. [more inside]
posted by michaelh on Aug 6, 2012 - 17 answers

Non-logo identifiers

What are brand identifiers that are not logos? such as Starbuck's green straw and Apple's white earphones [more inside]
posted by ichomp on Apr 22, 2012 - 66 answers

Looking for low-cost printing

I'm looking for low-cost options for short-run printing. [more inside]
posted by slogger on Jan 19, 2012 - 6 answers

Facebook Advertising

I've volunteered to set up and run the Facebook page for a student social organization. I was looking for suggestions on how to best manage a Facebook presence. The page would mainly be focused in advertising events that the group will be hosting, as well as recruiting new members.
posted by codacorolla on Jan 11, 2012 - 3 answers

Wish Book Please!

How do I get a FLOOD of Christmas catalogs? [more inside]
posted by The otter lady on Oct 14, 2011 - 8 answers

I need ideas for promoting winter bicycling!

Give me your great ideas for promoting winter cycling in frigid Wisconsin! [more inside]
posted by yomimono on Sep 13, 2011 - 8 answers

How to create a more welcoming hospital library?

Library anxiety - my patrons have it. How can I make our (already architecturally interesting and physically comfortable) hospital library feel more welcoming, while still remaining professional? What makes you feel comfortable in a library? Special snowflake details to follow. [more inside]
posted by brackish.line on Sep 2, 2011 - 25 answers

Is SMMU a SCAM?

Is SMMU a SCAM? [more inside]
posted by ~Sushma~ on Aug 30, 2011 - 15 answers

Months vs. years

Why is (apparently identical) toddler clothing labelled as both "2T" and "twenty-four months?" [more inside]
posted by werkzeuger on Aug 7, 2011 - 15 answers

Paying it Forward

How to Reward my Facebook Page followers? [more inside]
posted by Paleoindian on Jul 16, 2011 - 6 answers

marketing strategies for dummies ... or for marketing VPs?

How can I prove to my marketing VP that his approach to marketing is grossly ineffective? (I am not a marketing pro.) [more inside]
posted by headnsouth on Jul 12, 2011 - 26 answers

Please help me prepare for a market research job interview

I have an interview at a market research company next week! Which is great, except that I've been in school for physics for the last 7 years and I know next to nothing about the field. Can you give me resources, tips or tricks to prepare for this interview? [more inside]
posted by auto-correct on May 27, 2011 - 7 answers

OMG, We're Going to Be on Oprah! Crap. What do we do now?

What do we need to do to prepare for and take fullest advantage of an upcoming magazine article that's going to feature our small, family-owned retail business? [more inside]
posted by webhund on May 20, 2011 - 11 answers

Marketing position salary - entry level?

I was recently offered an entry-level job at small marketing firm. What is the going rate for salary and benefits? [more inside]
posted by Jade_bug on May 14, 2011 - 9 answers

It has a name.

What is my new job title for a very broad writing/editing position within a corporate team? [more inside]
posted by mochapickle on Apr 28, 2011 - 12 answers

What cities have been able to re-brand themselves?

What are some small/medium-sized cities who have gone through re-branding exercises and come out successful? [more inside]
posted by dflemingecon on Mar 29, 2011 - 19 answers

Ask your doctor about Prosilogroxycinisilovert to see if it may be right for you.

How do they come up with brand names for drugs? [more inside]
posted by holterbarbour on Mar 7, 2011 - 14 answers

What is it like to work as a secretary in a large marketing agency?

Is a secretarial or clerical job in a marketing agency a reletively low stress 9-5 job? [more inside]
posted by Jade_bug on Mar 5, 2011 - 16 answers

Your poor planning isn't my emergency.

How to balance being a team player with not wanting to work 24/7? [more inside]
posted by bendy on Mar 1, 2011 - 32 answers

Sticky goo to attach things to envelope?

Any suggestions for sticky goo to stick flash drive to envelope? [more inside]
posted by eleanna on Jan 21, 2011 - 11 answers

if you pitch creative web proposals, what high-level information and tasks are most important to you?

What is the most important information for someone who pitches web proposals to clients to have at a glance? what sort of actions would a dashboard displaying this info need to support? [more inside]
posted by canine epigram on Dec 30, 2010 - 2 answers

Email Marketing Input

Wanted some input on a career in email marketing. [more inside]
posted by Peeekay on Dec 30, 2010 - 8 answers

Legit ad networks, vendors etc. to help us grow Facebook fans and Twitter followers quickly?

Can anyone recommend legit ad networks, vendors etc. to help us grow a client's Facebook fans and Twitter followers quickly? [more inside]
posted by carofowler on Dec 15, 2010 - 0 answers

Comperable Brands?

I'm trying to do a social media analysis of SiriusXM Satellite Radio. I would like to compare similar type brands. What do think would be some good brands to compare it to. I'm thinking about HBO or MTV? What do you think? Others? Thanks, Paul
posted by fightoplankton on Dec 3, 2010 - 8 answers

Where are the good job sites?

What are the best online sites for job hunting - specifically technical sales and marketing (software sales, hardware, etc). I got blind sided by a layoff on Monday. I've spent the last two days working my network and now it's time to start hitting the job sites. What are the good ones? I haven't had to do this in about 6 years. My initial reaction is that the job sites aren't any better, and maybe are worse, than I remember.
posted by COD on Dec 1, 2010 - 7 answers

Good jobs for graduating BA/psychology student seeking work-life balance?

Good jobs for graduating BA/psychology student seeking work-life balance? [more inside]
posted by Jade_bug on Nov 3, 2010 - 15 answers

Blogging from the wrong side of the Dunning-Kruger Effect

I want to talk about ethics in marketing from an in-the-field standpoint; I think it's an important conversation that nobody's having. But I'm overthinking myself right out of ever doing it. [more inside]
posted by TheFlak on Oct 21, 2010 - 10 answers

Ma'am, there are needles in my burger. What is this?!

"You are being lied to" exposes? [more inside]
posted by Sentus on Oct 7, 2010 - 19 answers

What's the best

Currently I am a marketing writer in Massachusetts and I would like to develop some new skills for Web page Usability Best Practices and also content and design generation. [more inside]
posted by modoriculous on Sep 21, 2010 - 5 answers

Is a website necessarily "better" than a multitude of listings?

Aww, man...do I really need a website? [more inside]
posted by BostonTerrier on Sep 11, 2010 - 25 answers

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