We opened a restaurant about a year ago and we have a huge parking area located along a busy tourist highway. I'd like to get tour buses to take advantage of the parking (and, of course, get their business) but don't know where to start. Anyone have experience in this area?
Mindfulness is trending, and I am opening a meditation studio. I am looking to find out my target audience in order to lock a location. I am seeking a profile on people who meditate. Are they typically baby boomers? Women around 30 years old? Etc. This will also allow me to plan programs, curriculum, and advertising. If anyone knows where I can find information like this (or something close) please let me know. Thank you!
I am in marketing, and we've had Pardot and Salesforce for about a year. We're starting to do some lead nurture email campaigns using Pardot. We have many prospects in Pardot who aren't yet MQLs, so they are not yet in Salesforce. If one of these prospects contacts Sales by email or phone, Sales has no information on them. How do we bridge the gap? [more inside]
We send emails on behalf of other clients. Who physical address do we need to use for CAN-SPAM compliance? Us (the agency) or the organization we are doing work for? Or both? [more inside]
Roadblocked on names for my bakery endeavor. Do you like cookies, and naming things that aren't pets? Come on in. [more inside]
Trying to identify a short story in which someone whose job is to identify emerging groups of people with specialized interests and target them as niche markets turns those skills to helping some group hide their purchases and whatnot to evade that kind of targeting. Maybe the group being helped contained some relatives of the marketer? I'm pretty sure I read it within the past 15 years, and it's possible it was in one of those annual collections of SF short stories (like Dozois's series).
How do venture capitalist firms support marketing and communications for the startups they invest in? Is there an established model, or does it vary by firm? Is it direct support, or coaching? Looking for examples, first-hand experience, insider knowledge. [more inside]
Hi MetaFilter, Putting it out for the group to help me weigh the pro's and con's of a career move. I am 44 years old, marketing professional with 10 years experience in health care marketing communication. I recently got my MBA last year and got recruited to go to another large Chicago health care system. The new job pays more and is OK but we are going through a reorg and merger and my position will change going forward. My current boss is leaving the organization and said that he is putting me forward for a better position with more responsibility going into the reorg but it is hard to trust that this will happen since that is all going to be in flux. About a month ago I applied for a federal marketing communication project manager position with the General Services Administration at the Federal Acquisition Service and this past Friday I was offered the job as a GS-13 Step One and they want my answer on Monday. [more inside]
Back when I used to have a blog, my Twitter account would automatically tweet links to my new posts. Meanwhile, my tweets were automatically posted as Facebook statuses. But that was 5+ years ago and I have no idea what the done thing is these days. [more inside]
In the early 1990s I saw a bizarre marketing video for OS/2. It was a cartoon of about 20 min. It featured anthropomorphic computers with screens for faces walking around a Wild West town. The DOS Brothers (which include DOS and WIN) overrun the town's sheriff, OS/2 V1.0. Then the new marshal, OS/2 V2.0 comes into town and cleans things up. Is there somewhere I could see a copy of this video or are there even any records that it existed? [more inside]
I want to CRUSH IT as a one man marketing team... but I'm inexperienced and don't know where to begin. [more inside]
Our company once had a full fledged marketing department but after years of downsizing we're on our own. Some of my coworkers want to build brand awareness ahead of projects that will be rolling out in the new year. They have the green light from higher ups but no one knows what to do and where to start. How can self motivated individuals learn a crash course in business marketing? [more inside]
My parent company is implementing a rebrand based on a design I made for a project I worked on years ago, all without my knowledge. They have acknowledged this, and it seems like they are oblivious that this is a problem for me. I have made my feelings known to my boss, and am waiting for further developments. I don't know what to do next. Do I have any rights? What are my options? Backstory follows. [more inside]
Finally able to describe what I do in a way; now I need to sell it. What person do I hire in order to create a message that makes sense to people who hire people with weird yet valuable talent? [more inside]
How do I explain the principles of minimum detectable effect, statistical power, and statistical significance to a client? [more inside]
Hello all!! I'm losing sleep over this.. 24 year old almost 25. My current situation is that I am teaching English abroad. I have a degree from a prominent university in an unrelated field (BA). I love art, especially illustration, and I also enjoy graphic design. But I can't decide between marketing and graphic design. [more inside]
I, and likely most of you reading, consider myself jaded towards advertising. But I've been wondering, have marketers effectively come up with ways to influence people like me who routinely ignore ads? [more inside]
I created a software library that should be useful to developers , even relative beginners, writing software for a variety of fields, but mainly for Engineering (Mechanical,Architecture). Big data and business intelligence might be other fields where my software could be used. I'm in the closed beta stage right now, my software might take a while to catch on, and I need some cash. [more inside]
Approaching nearly 34 in a couple of months, and have been unemployed since end of June, I'm not so sure I can afford to be fussy when it comes to applying for specific roles/industries. I read 'What colour is your parachute', and it was very informative. Identified the skills I love to use and equally use very proficiently, the environments I would like to work within, and the people I would like to work with. The reality of applying for such roles/industries I am not so sure is a logical process to follow. I worry I am being 'too fussy' as a result of reading that job.... [more inside]
Sales Question from a non-Sales Guy: How do you respond to people who say, "You're too expensive?" [more inside]
I've been a freelance graphic designer for over 10 years but somehow, in all that time, have not quite figured out some basic marketing/networking skills. My clients (mostly large, multinational B2B companies) like me and my work and I've gotten by mostly through word-of-mouth marketing -- basically taking the work that comes my way. It's time to do better than that! I'd like to find a marketing/sales consultant who can advise me on growing my business. [more inside]
I can't recall where I once heard this idea, but it seems to hold true in the majority of mainstream American movies that I've seen. The idea is that during the first half hour or so of a movie, a character will drink a refreshing drink. My question is, what kind of agreement or requirement is going on behind the scenes that causes so many movies to have this feature, when it's not an obvious product placement? [more inside]
I have been asked to have my brain picked on for a marketing consulting project, but its my livelihood - I need to get paid to do this! Additional info after the jump - [more inside]
Looking at the Guardians of the Galaxy release schedule, it doesn't open in China until October 10th. It opens in Japan on September 13th, yet opened in America on August 1st. Is there a particular release why it opens in China on such a later date, when that country is a large market?
How critical was being continually physically present for readings, signings, interviews and other events to the success of a book? Was most of your successful promotional efforts in the first year online or over the phone? [more inside]
I need to write a short blurb describing the services our group provides, which is basically defined in three dimensions, eg. "We provide services (A + B) for data types (C + D) in domains (E + F)." I imagine this is something faced by technical writers, is there some best practice for writing this sort of thing so that it is readable in plain English? [more inside]
I have been asked by a friend who's just starting a technical consulting business to help him do marketing/CRM. I am helping him as a friend with tech strategy and competitive intelligence (what I do know) and he wants to pay me to do business development (which I don't know.) So, what should I charge for consulting services when I am completely new at what I am doing? Sounds foolhardy, I know, but lots of snowflakey details inside. [more inside]
I'm doing the ground work in setting up a small side business. This business would target a specific demographic with a defined subset of residential design services. I feel compelled to do a 'rate card' but I wonder if anyone here has experience with using a rate card as a service provider. Trying to figure out pros and cons and whether I've missed something. As a consumer, I think I'd love to see some up-front rates but I know that, realistically, it would keep me from hiring someone if I felt like I couldn't afford them (even if I could). [more inside]
A good friend of mine, a London-based ceramics artist, needs to find a way of making her career more financially lucrative. By many measures, she is already successful: she has attained high-profile residencies, is signed to a prestigious gallery, and is critically acclaimed. However, she’s barely making enough money to survive and is starting to question whether it is worth continuing to plough her time into a career that will leave her impoverished. [more inside]
The management software my company uses recently added the ability to send messages via SMS to our clientele. We've signed up and it's tested well, but we're not clear on the legality of sending business correspondence messages (no marketing, simply "Your rent is due, please call # or pay online @ oursite.com/pay") without the client expressly opting in for SMS messaging. Do we need to have everyone opt-in or are non-marketing messages for the purpose of communicating legitimate business notices exempt? [more inside]
I've been hired to be the Director of Marketing for a humanities faculty at a small but prestigious North American university. I've spent the last nine years at a mid-sized national ad agency. I start in two weeks. What should I expect in my new position? [more inside]
A restaurant in my town is closing down for 2 months. Our facility (1 lunch outlet, 3 dinner outlets) desperately wants to pick up the bulk of their business. But how? More below the fold... [more inside]
I'd like to discuss examples of good and bad HTML email marketing with a group. Sure I can go into my inbox and find a few mailers that different retailers have sent me, but are there any sites that track the best (or worst) in class for current email marketing? Finding it hard to Google this as I end up with a lot of HTML tutorials. This "Email Design LookBook 2014" is probably the closest I have found, though ideally I'd like to have URLs or high res full screenshots, not a Powerpoint slide.
Are you an affiliate marketer? How did you get started? What are good resources? Forums, newsletters, etc? [more inside]
Are you an author, musician, artist, or other creative-ish person who's found successful (and polite) ways to use Facebook to connect with people interested in your work? I'd love to know your secrets. [more inside]
I recently moved to a new city and am job hunting. I think I'm coming up against something in my resume and in interviews that could be handled better, but I'm not sure how. [more inside]
My dad runs a small business in the Bay Area, California, repairing laser printers and copiers and selling toner cartridge. The repairs take place on-site, and usually are for other small businesses; home printers are generally too cheap to be worth repairing, and you can't get parts. The company consists of him, a printer repair technician, the occasional contract technician, and an answering service for backup. My dad is not technologically saavy, but he can use email (Outlook, arrgh), ACT (sort of), and our user-friendly scanner. He recently got interested in DemandForce as a possible marketing company to attract new business, but the reviews I have read have made me deeply skeptical. So, does anyone know of a great marketing company for a small business providing services and supplies? What should my dad look for and look out for? Advice is welcome, but specific recommendations of marketing companies (especially that you still use) are what I'm most looking for.
How do I market my new business effectively and DOUBLE QUICK with the added catch on not wanting my ex stalker figuring it out? [more inside]
I'm looking for some art-world advice and/or a gimmick for selling beautiful handmade spoons at extremely high prices. [more inside]
How can I increase my chances of getting a lower level marketing position (coordinator, PR, etc)? Bonus marks, walk me through the process as if I'm dumb to see if there's anything I'm overlooking or point me towards resources to help me sound more professional. [more inside]
I have an opportunity to rent a large-ish cafe/coffee shop/restaurant a few moments walk from the local small town railway station, out the front of the tourist bus stop. What would you do to make it wonderful? [more inside]
In order to get my novel published (comedic science fiction), I've been told that I need to build a social media platform (website, facebook, twitter, etc.) and that if publishers see that you have a following they're more likely to take a chance on you. I'm building a website and getting a facebook page in order, but I'm not sure I get twitter, I'd like input on where on the web my audience may already lie, and I need to get over my aversion to self-promotion. [more inside]
I'm a solo practitioner and that means I have lots of marketers telling me I need their services. As in, dozens of emails a day, between five and ten calls a week. The sad part is I know I need to step up my marketing, but everyone who contacts just reeks of "scam". I am interested in finding was to get educated about this which don't trigger my scam alert instincts. [more inside]
Hi helpful friends! I asked you how to get this amazing entry-level marketing job a few weeks ago and it worked! Well...I have a third interview! Thanks so much and expect a "how to do well in group interviews" question later :) I'm a business management student majoring in marketing. I'm pretty lucky for a soon-to-be-graduate...I have a couple of very exciting opportunities that could really shape my career. However, I'm confused as to which way to go. [more inside]
Question: how do I go about releasing a card game into print-on-demand format while retaining commercial rights? (I want to make it available for hobbyists and players, but don't want a company to scoop my design and sell it without attribution). I make card games as a hobby, and want to release them into the wild (so the term goes). I just don't want to yield commercial rights, since there's nothing worse than watching someone pull a Thomas Edison on your Tesla-esque ideas. Some people suggested looking at DrivethruCards.com and a few other places (Cards Against Humanity uses a free-license concept I'd love to know more about).
Can you share your resources on marketing to the Latino community? [more inside]
My small business used to rank really well for hundreds of terms. But I've dropped for some major terms and been obliterated for others. How do I fix this? [more inside]
Here are three NSFW porn blogs, called: tattoos-n-blondes, i-n-k-e-d-b-i-t-c-h, and s-u-i-c-d-al-r-e-v-e-n-g-e; all are hosted on tumblr, and all frequently reblog each other's posts. Does anyone know: are these blogs actually viral marketing for Jack Daniels? About once every 20-30 images in each, there is a prominently displayed picture of Jack Daniels whiskey, either by itself or being held by a lass. Are these blogs being independently run, but paid by the Brown-Forman corporation? Are the blogs actual sanctioned advertising directly from that corporation? Attempts to ask the blogs via tumblr's messaging feature have gone unanswered.
I'm looking for original self-marketing ideas for a writer and/or a designer. Okay, social media is important: Design your own page, update it frequently and get your friends to like it and promote it to their friends. But I'm looking for those kinds of tips that you've read and thought to yourself "Well that's original!". Something on par with Nine Inch Nails'/H2DA/Radiohead's decision to give their music for free "lest they come to the unique live concert experience" marketing ploy. Have you ever come across a Seth Godin or a Malcolm Gladwell book (or anything else) and was struck by something interesting?
Traditional marketing says blanket your market with repetitious ads for the new people who haven't seen it. I have a project I want to promote and attract attention to. Although I won't send out a tweet or a post every minute, should I make repetitious posts on Social Media too? Is there a good balance?