I just joined a marketing department for a public library and I have been asked to investigate a better way to handle the editorial calendar. Right now we use a color coded spreadsheet with a tab for ever six months. It was created inhouse. It works but we looking for suggestions for something more efficient.
I have the title Marketing Manager, but I only have three years basic experience and have never worked in a Marketing department or under an actual Marketing Manager. My experience is limited, and now I'm finding my job options are. How can I fix this? [more inside]
In a continued effort to find my people, I want to be able to update my social media without going insane. Currently, I have Instagram, Tumblr, Etsy, Twitter, Pinterest, Ello, and Facebook and jeez I do not want to have to post to each individually. Is there a service that can do this in a way that will make each site's update look right (no Instagram #tags on Tumblr, etc)? Cheap-as-in-freely? [more inside]
In the fall I will be taking over the position of Marketing Director at a regional, equity theater (yea!). Can anyone in a similar position point me to great resources or offer any nuggets of wisdom/advice? None of my official education was really in marketing. 9 million thanks in advance. [more inside]
Someone I know is an amazingly talented photographer; he does portraits with an old camera, it is awesome. His whole image is really "marketable". he has lots of totally great ideas. however, he needs help getting and organizing gigs. he wants to hire someone to be a sort of agent, do bookings and endorsements and other business-stuff so he can focus on the creative stuff, which he is good at, instead of the business stuff, which, um, he's not. what kind of person (or, who specifically) does he need to hire? [more inside]
I need help with some very short phrases for some promotional buttons I need to make. Help me? [more inside]
I have a new etsy shop focused on abstract art and hand-painted glassware. The link is in my profile. I'm just getting started and don't know yet how to get more views. I was careful with photographs and tags, and I've been using social media. I know I need more merch and am working on listing what I have. How do I get more traffic, and how do I turn that traffic into customers? Please be specific (i.e. which teams to join, etc.)
I am looking for a few good examples of offline events that grow social networks, helping them build trust, recruit new users, etc. Do you have a good example you can share? Here's one I found. And I know that other brands and social networks have tried this. Thanks!
I'm borrowing the conceit of a recent Ask MeFi question about building a new career out of skills I have. My special snowflake stiff is in the [more inside]
There's this Facebook thing. A question will be asked like "Name a city without the letter E in the name. Bet you can't!" or some other equally easy question. 8032324089 people will then comment "Um, Atlanta! OMG This is so easy how stupid do u think i am?" People jump all over them to show how smart they are. What's the point of these things? [more inside]
I need help getting people to sign up for my programs, and I've hit a roadblock. I develop and deliver field trips to school groups, in theory it’s great. In practice, nobody is signing up for field trips and my job is on the line. I am good at developing and delivering programs, but I am a novice at marketing. What are your favorite resources to teach me how to market towards and/or interact with classroom teachers? [more inside]
What are the best, most current books for total newbies on creating a media strategy for small organizations? [more inside]
Is a tool like Survey Monkey suited to qualitative research? [more inside]
Where do small business owners ask for advice online? I know many use Linkedin groups. What are some of the more popular social networks for "mom and pop" business owners to ask for advice and to share? Many thanks, Zach
I have a small training business and I'm looking for ideas on how best to market it. We put together custom courses based on our clients' technology stacks, and offer one-to-one remote coaching to their employees (new hires, cross training, advancement). We are based in Europe and want to market to companies in large western European cities. [more inside]
Back in 1999, there was a website with a game. The aim was to find a monkey in a tree. If you won, you'd get $10k. Did anyone actually find this monkey? [more inside]
I am about to launch a James Perse-like, California casual men's fashion line in Southern California and am looking for ways to... 1) Sell the line 2) Market the line 3) Find local brands that sell men's clothing, accessories, etc to share space at trade shows and events [more inside]
What are some good tips or processes for finding the right people to rebuild a web site. [more inside]
Please help me work out what I call this report to our donors - the first-ever attractive, easy-to-read indication of what we've done with their money over the past five years! [more inside]
My friend the artist would like me to help her find a printer for her business card. The catch? Because she makes popup art books, she would prefer a card that pops up. Is there a way do something like this without pulling our hair out over the details? [more inside]
So many survey sites but do all of them make generic, static surveys? Is there a site I can use to make it an animated survey, like a flash game? [more inside]
I've been working as a freelance copywriter/white paper writer mainly for IT companies but am looking to make the next step in education or job. [more inside]
Product reviews on Amazon reviews have been very helpful in choosing and researching options for everything from fish oil supplements for dogs to baby swaddles to windshield wiper blades. It's always been fairly easy to tell obviously fake reviews and mentally discount those from the bigger picture, or see the extreme highs and extreme lows offering a certain kind of perspective that may or may not apply to my own decisions. The Vine program was a bit annoying at first, but since the reviewers were generally chosen for writing helpful reports, their reviews were often quite helpful and contained information missing from the product descriptions. But recently it seems like there are SO many reviews by non-Vine folks who include a variation on the line, "I received this product at a discount in exchange for my writing a honest review." It is obvious why the manufacturers or distributors want to get more reviews, but does Amazon condone this kind of review? Why have they suddenly been popping up even more? [more inside]
I'm a construction professional. I'm not a painter, but I frequently paint my own properties. Here's my question: there is an additive that makes every paint way, way better by eliminating brush or roller marks. I already pay good money for awesome paint because I know how much better it is than anything sold at big box stores. Why isn't paint sold with the miracle additive already in it? All the painters I work with know about it and think it's the best thing ever –– to be fair, only genuinely high-end clientele would notice, but that's my target group. (I won't disclose the name of the product because this is not an advertisement, I genuinely don't understand paint marketing vs. paint chemistry vs. paint marketing.)
Help! How would you market a company to corporate groups, bachelor, bachelorette and birthday parties? [more inside]
Hi MeFi, I need to quickly get up to speed with both the basics and the latest trends in marketing brand management. Can you recommend some resources I can dig into over the weekend? My goal is to know and be able to intelligently reference terms, concepts and especially relevant thought leaders in this area. Thank you so much in advance for your suggestions!
I run a small monthly arts event. We do publicity with posters and online through social media (no budget for buying ads) and also have an sponsorship with a local radio station to promote us online and on-air. When I say "we" I mean "me" because I'm the only one who handles all that. We have a website, Twitter, Facebook that I keep updated. But a few people have told me I should collect attendees' email addresses and keep a list and send out notifications that way. [more inside]
Made it to 1st stage of interviews at a mid-size contemporary art gallery. Need resources for my screening test. Please help me land this exciting job opportunity! [more inside]
I'm hoping to someday change careers into a more writing-focused field. The advice for this is always "start a blog and join Twitter." I would like to do both of these things, but I have so many interests, and such difficulty thinking about how any of them would translate into a blog, that I'm stuck at the screening phase. How to pick one? [more inside]
I am a licensed midwife who will have an opportunity to market my practice at a table at a community event. I ordered whole bunch of individually packaged hcg pregnancy tests. I am going to put a sticker on each one with my website/phone number & maybe something else clever? Any ideas? Also, any other clever marketing ideas for a midwifery practice welcome.
Severalish months ago I read an article that described a new kind of professional: the engineer-turned-marketer. This new breed excels as a marketer or growth hacker because s/he is also part data scientist / software engineer / systems architect / etc. and can use this background to thrive in environments that call for technical expertise. The author used a trendy word or portmanteau to describe the job title. [more inside]
We opened a restaurant about a year ago and we have a huge parking area located along a busy tourist highway. I'd like to get tour buses to take advantage of the parking (and, of course, get their business) but don't know where to start. Anyone have experience in this area?
Mindfulness is trending, and I am opening a meditation studio. I am looking to find out my target audience in order to lock a location. I am seeking a profile on people who meditate. Are they typically baby boomers? Women around 30 years old? Etc. This will also allow me to plan programs, curriculum, and advertising. If anyone knows where I can find information like this (or something close) please let me know. Thank you!
I am in marketing, and we've had Pardot and Salesforce for about a year. We're starting to do some lead nurture email campaigns using Pardot. We have many prospects in Pardot who aren't yet MQLs, so they are not yet in Salesforce. If one of these prospects contacts Sales by email or phone, Sales has no information on them. How do we bridge the gap? [more inside]
We send emails on behalf of other clients. Who physical address do we need to use for CAN-SPAM compliance? Us (the agency) or the organization we are doing work for? Or both? [more inside]
Roadblocked on names for my bakery endeavor. Do you like cookies, and naming things that aren't pets? Come on in. [more inside]
Trying to identify a short story in which someone whose job is to identify emerging groups of people with specialized interests and target them as niche markets turns those skills to helping some group hide their purchases and whatnot to evade that kind of targeting. Maybe the group being helped contained some relatives of the marketer? I'm pretty sure I read it within the past 15 years, and it's possible it was in one of those annual collections of SF short stories (like Dozois's series).
How do venture capitalist firms support marketing and communications for the startups they invest in? Is there an established model, or does it vary by firm? Is it direct support, or coaching? Looking for examples, first-hand experience, insider knowledge. [more inside]
Hi MetaFilter, Putting it out for the group to help me weigh the pro's and con's of a career move. I am 44 years old, marketing professional with 10 years experience in health care marketing communication. I recently got my MBA last year and got recruited to go to another large Chicago health care system. The new job pays more and is OK but we are going through a reorg and merger and my position will change going forward. My current boss is leaving the organization and said that he is putting me forward for a better position with more responsibility going into the reorg but it is hard to trust that this will happen since that is all going to be in flux. About a month ago I applied for a federal marketing communication project manager position with the General Services Administration at the Federal Acquisition Service and this past Friday I was offered the job as a GS-13 Step One and they want my answer on Monday. [more inside]
Back when I used to have a blog, my Twitter account would automatically tweet links to my new posts. Meanwhile, my tweets were automatically posted as Facebook statuses. But that was 5+ years ago and I have no idea what the done thing is these days. [more inside]
In the early 1990s I saw a bizarre marketing video for OS/2. It was a cartoon of about 20 min. It featured anthropomorphic computers with screens for faces walking around a Wild West town. The DOS Brothers (which include DOS and WIN) overrun the town's sheriff, OS/2 V1.0. Then the new marshal, OS/2 V2.0 comes into town and cleans things up. Is there somewhere I could see a copy of this video or are there even any records that it existed? [more inside]
I want to CRUSH IT as a one man marketing team... but I'm inexperienced and don't know where to begin. [more inside]
Our company once had a full fledged marketing department but after years of downsizing we're on our own. Some of my coworkers want to build brand awareness ahead of projects that will be rolling out in the new year. They have the green light from higher ups but no one knows what to do and where to start. How can self motivated individuals learn a crash course in business marketing? [more inside]
My parent company is implementing a rebrand based on a design I made for a project I worked on years ago, all without my knowledge. They have acknowledged this, and it seems like they are oblivious that this is a problem for me. I have made my feelings known to my boss, and am waiting for further developments. I don't know what to do next. Do I have any rights? What are my options? Backstory follows. [more inside]
Finally able to describe what I do in a way; now I need to sell it. What person do I hire in order to create a message that makes sense to people who hire people with weird yet valuable talent? [more inside]
How do I explain the principles of minimum detectable effect, statistical power, and statistical significance to a client? [more inside]
Hello all!! I'm losing sleep over this.. 24 year old almost 25. My current situation is that I am teaching English abroad. I have a degree from a prominent university in an unrelated field (BA). I love art, especially illustration, and I also enjoy graphic design. But I can't decide between marketing and graphic design. [more inside]
I, and likely most of you reading, consider myself jaded towards advertising. But I've been wondering, have marketers effectively come up with ways to influence people like me who routinely ignore ads? [more inside]
I created a software library that should be useful to developers , even relative beginners, writing software for a variety of fields, but mainly for Engineering (Mechanical,Architecture). Big data and business intelligence might be other fields where my software could be used. I'm in the closed beta stage right now, my software might take a while to catch on, and I need some cash. [more inside]
Approaching nearly 34 in a couple of months, and have been unemployed since end of June, I'm not so sure I can afford to be fussy when it comes to applying for specific roles/industries. I read 'What colour is your parachute', and it was very informative. Identified the skills I love to use and equally use very proficiently, the environments I would like to work within, and the people I would like to work with. The reality of applying for such roles/industries I am not so sure is a logical process to follow. I worry I am being 'too fussy' as a result of reading that job.... [more inside]