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So, celebrity gossip is everywhere and lots of $$$ is forked out for images of famous babies, etcetera... BUT how much money does the gossip industry MAKE? [more inside]
posted by Elle Vator on Dec 11, 2009 - 5 answers

Dear Hivemind: Where can I find examples of treatments for Reality TV shows? [more inside]
posted by Elle Vator on Mar 8, 2009 - 1 answer

There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
posted by Elle Vator on Jul 7, 2006 - 14 answers