Our company once had a full fledged marketing department but after years of downsizing we're on our own. Some of my coworkers want to build brand awareness ahead of projects that will be rolling out in the new year. They have the green light from higher ups but no one knows what to do and where to start. How can self motivated individuals learn a crash course in business marketing? [more inside]
How do you market a new blog? [more inside]
Tips on how to keep a blog's potential growing when your available time is shrinking... [more inside]
What's an editorial plan? Do topic-focused weblogs (like the Gawker Media ones) have one? How do they work out what sort of content goes on their blog? [more inside]
I am in the process creating a new blog/site aimed at US and European business owners looking to do business in Brazil. I have my past experiences, trials and tribulations to comment on; but, as it is my intention to offer posts geared towards the small business owner wanting to expand or explore the brazilian market; what types of topic would be of interest to you, the current and future business owners? Note: The blog is not a commercial endevour and is being created with the intention of saving time, money, hairpulling, and headaches for its readers.
I have a new community blog that is a place for people in my industry to talk shop. I want to get the word out and have a very inviting stack of business cards that I have collected over the years at industry conferences. Is it appropriate to email any of these contacts and ask them to write/contribute or just tell them about the blog? [more inside]
I've been asked to give a talk on business blogging for a local group. What kinds of topics should I address? [more inside]
I'm in the very early phases of putting together a special-interest web site, which will begin as a blog but could eventually add other features. For at least the first year or two, I expect to lose money on this. Eventually, I hope to cover my costs or maybe even make a small (very small) profit with advertising. What business, tax and technology considerations should I keep in mind as I get going? [more inside]
Do you know any really good business-to-business blogs? [more inside]
I am interested in developing three new blogs, all for business purposes. I have the business mind and the game plan, but don't have enough time to learn how to use systems like Movable Type or Word Press. Does anyone know where I can get some help?