CALLING ALL SEM SPECIALISTS: How do you scope out a large SEM (google adwords) campaign? How do you anticipate how much it will cost per month and how many hours will be put toward it? This is from an agency perspective. [more inside]
PPC, CPM, SEO, SEM, Ad Buy, Advertising and Marketing Filter: My Company is now making a big push into email marketing and lead and customer nurturing. We bought “Eloqua” to do this, and I am charged with the implementation. Since I want to "add the most value" I can, I am looking for resources (especially blogs, but books are good too) that are well respected, and that can help me get up to speed with my understanding of industry parlance, technique, best practices, theory, and execution of online advertising and marketing in all its forms (We are going to be making a push into search engine marketing as well). So far I have read "The Long Tail" and "Digital Body Language" I am also interested in keeping up with industry news and events, as well as new technologies and implementations.
What do I need to know to start and run my company's Adwords and SEO campaigns? [more inside]
How do Adwords/PPC professionals charge to manage a client account? I can't get a straight answer. [more inside]