Why the hard sell on REI memberships?
August 18, 2008 7:54 PM Subscribe
Why do REI employees always push membership so hard?
posted by grouse to Shopping (32 answers total)
I feel like I get the hard sell for membership from multiple employees every time I walk into REI, which is strange, because they never seem to give me the hard-sell for anything else. Is there a quota or reward for getting people to sign up as new members? Is it just something they're directed to do by management?
Please do not speculate. Someone here has to either have worked for REI or know someone who has that they can ask.