Can I find deadlines and bottom lines?

August 16, 2008 8:08 PM

I am a journalist, but having done media business on both the non-profit and private side I am convinced that what will save journalism are publishers rather than just good writing. Problem is that I can't find a publishing school that trains people beyond editorial assistance and layout. Is there an institute anywhere in the world that trains people for careers on the business side of newspaper/magazine publishing?

When I think of the business of publishing, I think of:

1. Targeted ad sales
2. Circulation management
3. Commissioning management
4. Management of creative employees
5. Business marketing
6. Venture marketing
7. trend forecasting
&. Sort of...keeping your publication in the black

posted by parmanparman to education (4 comments total)

Sounds like an MBA focused on Marketing to me.
posted by dobie at 9:23 PM on August 16, 2008

"Stanford University offers highly tailored courses for working professionals who want to expand their expertise in the business of publishing.

Our participants are drawn from publishing companies, associations, corporations, and non-profits throughout the U.S. and around the globe."
posted by rtha at 9:27 PM on August 16, 2008

You definitely want to consider an MBA. Might be worth looking into Northwestern, whose B-school and J-school are both top-tier.
posted by lunasol at 10:21 PM on August 16, 2008

Doesn't Poynter offer classes on the biz side?
posted by meta_eli at 3:56 PM on August 17, 2008