Looking for an Aussie Ad Rag

August 10, 2008 1:13 AM

Which Australian Advertising/Media Magazine (and its associated directories) should I subscribe to?

I used to read a variety of ad rags to keep me up to date on the creative side of Aussie ad and media agencies but found that keeping up across multiple titles which all had overlap of information and news was getting time-consuming, and expensive (as an individual). Right now I am trying to decide which of main guys (Adnews, B&T, not so much Campaign Brief) to pick up with. Does anyone have any preference at all? An important component is the directory component and how accurate it is. Thanks Hive!

posted by LongDrive to media & arts (3 comments total)

B&T apparently has the biggest circulation, but I used to like The Walkley.
posted by Effigy2000 at 1:55 AM on August 10, 2008

Never saw The Walkley before, thanks for that! Interesting stuff, although probably more Critical than the mindless gossip and contacts that I am looking for :)
posted by LongDrive at 2:45 AM on August 10, 2008

I'm a creative so I subscribe to Campaign Brief (they have a blog too) aside from that probably Adnews then B&T. If you want a directory, then the ultimate is Portfolio and Reel (every business and person in the company is listed along with contact details - extraordinarily comprehensive) though it is expensive I think. Hope this helps.
posted by Jubey at 6:14 AM on August 12, 2008