dental lab tag line -- win me five hundred bux

June 13, 2008 11:45 PM

Help me win $500! I need a tag line/slogan for the 20th anniversary of my employer (a dental lab).

I work for a dental laboratory (we make teeth ... partials, dentures, crowns, bridges ... those kind of things). We've been in business nearly twenty years. Management has set up a contest to come up with a new tag line for the company.

The current tag line is: "Expect quality. Depend on our service. Receive value."

The best I could think of are pretty lame ("In your mouth for 20 years"), overly generic ("20 years of dental excellence"), or too cutesy ("20 years of first impressions"). I'm positive the MeFites can do better!

If you're a dental professional and I win using your tag line, I'll hook you up with some SWAG.

Since I'm sorta speaking as an employee of the company, let me cover my rear: Opinions and views expressed above are my own and do not necessarily reflect the views of my employer or any other party (including but not limited to my SO, BFF, HR, A/R, BofA, NFL, MLB, LMNOP, and OMFGLOLBBQ).

posted by kindachris to grab bag (18 comments total)

"20 years of turning your decay into our pay."
posted by bunnytricks at 12:41 AM on June 14

For a strong bite that never lets go.

We make a lasting impression.
posted by trig at 1:06 AM on June 14

Your smile is on us.


But that may be colloquial Australian.... for something to be "on" someone.

Otherwise I'm stumped.
But I do know the issues around dentures and plates are about confidence in their strength and looking natural.... if anyone wants to use those thoughts as inspiration.
posted by taff at 1:39 AM on June 14

Good quality. Good looking. Good Value.


??
posted by taff at 1:40 AM on June 14

(Your) County Choppers for Custom Bites.

Because everyone smiles in the same language.

If you don't have a smile, we'll make you one.

Join our smile-high club.
posted by Acacia at 2:09 AM on June 14 [1 favorite]

one more:

The Right Kind of Sound Bites
posted by trig at 2:36 AM on June 14

In 5 more years, we'll have been putting impressions of dental excellence in your mouth for 25 years!
posted by gcat at 5:56 AM on June 14

2 things:

First, the old tagline is soooooo bad that anything will be an improvement.

Second: are you marketing directly to dentists, or to the public, or both? That could make a difference.
posted by Fuzzy Skinner at 8:08 AM on June 14

You Bite 'cause we do it Right!
posted by Wet Spot at 8:17 AM on June 14

We make your smile.
posted by mildred-pitt at 9:18 AM on June 14

For a Superior Smile.

Bite Down Hard And They'll Never Get Anything Out Of You.

Pay Up, Or We'll Knock The Other Ones Out.

Eat Real Food Again.

Flossing is for Suckers.

We Put The Grill All Up In That Mouth.

Remember Richard Kiel in Moonraker? We Can Do That To You.
posted by stavrogin at 9:43 AM on June 14 [2 favorites]

The Alternative to Brushing.

Over Tooth-Hurty Months Of Excellence.

Denture Mother Teach You To Brush?

Partial To You.
posted by stavrogin at 10:06 AM on June 14

So far, so good ... keep 'em coming!

Fuzzy Skinner: are you marketing directly to dentists, or to the public, or both? That could make a difference.
We market directly to dentists.
posted by kindachris at 11:04 AM on June 14

Thanks, kindachris... I'll try and add something to the mix today.
posted by Fuzzy Skinner at 11:11 AM on June 14

Twenty years of no tears--painless and professional dental services.

(Because when I go to the dentist, I am white knuckling it, and why should people going in for dentures be worried any less about pain?)
posted by misha at 11:42 AM on June 14

We make a lasting impression.

I like this play on words, I'd just change it a bit and say something like...

Twenty Years of Lasting Impressions
posted by Civil_Disobedient at 1:24 PM on June 14

"Quality you can sink your teeth into."
posted by kitty teeth at 3:40 PM on June 14

The right fit for you and your patients.

Trusted by dentists and patients for 20 years.

Helping patients and dentists look good for 20 years.

Your patients rely on you. You can rely on us. (trust, depend, etc.)

20 years of service with a smile.
posted by Fuzzy Skinner at 6:17 PM on June 14