If we build it will they come?
May 26, 2008 3:45 AM Subscribe
Say a large web based company like Amazon or eBay wants to roll out a major new feature but first needs to perform a cost benefit analysis. What's the process used to forecast the benefits?
posted by gfrobe to Work & Money (12 answers total) 9 users marked this as a favorite
Assuming this new feature is something competitors don't offer and is going to cost a lot of money to build and implement,I'm curious what methods companies use to forecast how much additional traffic and revenue the new feature will bring.