Tracking organic search and paid search referrals
March 13, 2008 8:13 AM Subscribe
Under the hood of Google Analytics. GA does a great job of segmenting paid and organic search metrics - traffic, keywords, etc. How does it know one from the other ?
posted by superfurry to computers & internet (3 answers total)
I'm trying to build an organic search tracking system on my website. I want to cookie people who've come in from organic search differently to how I want to cookie people who've come in from paid search. My problem is, I don't know how to differentiate between organic and paid referrals. The referrer is always the same for both isn't it ?
I also need this to work across different search engines - Google, Yahoo, MSN, etc etc.
Anyone have any experience of doing this ? How do I tell an organic refferal from a paid one consistently across multiple search engines ?