How much should I bill for a brochure layout?
March 5, 2008 5:06 PM Subscribe
I designed a tri-fold brochure for an existing client who needed it in such a rush (requested it Thursday, sent to printer on Tuesday) that they didn't even have time to approve the final layout.
I already designed their logo(s), pallets and branding "look" as part of a separate contract and am in the process of building their website. The brochure is not part the contract.
Some key facts:
All major graphic elements were already designed (by me) for the website.
The copy was already written by someone else, though it had to be edited.
I had to send a person to take quickie photos at their three sites (not a professional photographer, strictly a rush job).
This was a rush job. Other things had to be dropped to finish this.
I normally estimate proposals based on $75 / hour, then negotiate the contract after that.
Total design and editing time (excluding previously created graphics) was probably five hours.
Total communication time (conversations with the printer and the client) about 1 hour.
Total photography time (including travel) was about one and a half hours.
Based on hours alone, I come up with $412.50, which seems a little rich for their blood for a small one-off print piece, and I don't want to give them sticker shock since this will probably be an ongoing relationship.
Other info, if relevant:
They are a small, retail chain.
We are in an urban, southwest city.
They have never used professional design services before.
I would in particular appreciate any insight from small design firms.