Help me get acquainted with the North American teeth whitening business

September 26, 2007 3:11 PM

Help me find the latest information on Rembrandt's key competitors and market share in both the toothpaste and teeth whitener categories.

The North American toothpaste market is saturated and air-tight, this I know, but I have no idea who the players are in the teeth whitening categories, or where I might find the latest free, non-proprietary data on these markets. Help and direction would be appreciated. Thanks hive mind!

posted by JaySunSee to health & fitness (3 answers total)

Check your e-mail.
posted by cog_nate at 6:22 PM on September 26, 2007 [1 favorite]

I have had luck with factiva doing research like this in college, they seem to give a one-week trial subscription, or else check your library, I can use factiva at mine.
posted by rakish_yet_centered at 6:41 PM on September 26, 2007

Fantastic cog_nate. Looks juicy. Thank you very much :)

I'll look into factiva too rakish (thank you also).
posted by JaySunSee at 7:11 PM on September 26, 2007