Newsletter Name Help

September 21, 2007 10:14 AM

Help me title the internal company newsletter!

I'm responsible for the design and layout of an internal newsletter for my 30-40 person company. The newsletter is lighthearted in tone, with candid photos and community events as well as departmental updates to inform everyone what projects and developments are underway in departments they're uninvolved in. Everybody's too busy to really care what we call the darn thing, but I need something in the masthead. I need an innocuous but zippy title.

Say the company is called Jackson Financial Management, or JFM. (Names have been changed, but that's the format of the name.)

It's a third party money management business, which means it's the finance industry, so any money/investment puns are good. We have just passed one billion under management, a major milestone.

I'm not interested in rhymes or puns on the actual name, since it's actually the name of our President and founder, and that would be weird.

It's a rather posh company. They pamper us all with lots of fun perks. The expressed style of our employee group is what I think of as basically California wine country bourgeois. (No, I don't really fit in.) We've only recently stopped having drinking celebrations during work.

We're located right near the beach, and surfing/flipflops culture is pretty ingrained here. Little dress code in effect.

The newsletter will hopefully be distributed quarterly or so, but it's pretty flexible.

Help! I'm totally drawing a blank!

posted by Ambrosia Voyeur to writing & language (13 comments total)

"Beach Session"?
posted by jquinby at 10:16 AM on September 21, 2007

The Stoke Market
Off the Wall Report
Covering Our Most Valuable Assets (better as a tagline)
After Hours Trading News
Social Commodity
The Under the Table Report
The Penny Stock
Your Two Cents
The Penny Loafer
The Quarterly Report
posted by iamkimiam at 10:28 AM on September 21, 2007

The Grover (since Grover Cleveland is on the face of a thousand dollar bill). Works both with the financial pun and it's a hip, cool name.
posted by HeyAllie at 10:28 AM on September 21, 2007

The Surf Report...and then you could have a daily blog post with local surf and weather conditions.
posted by parmanparman at 10:33 AM on September 21, 2007

Use them all. Change the name every issue, but keep the same subtitle - it could be part of the gimmick.

"Something oddball here: a newsletter for JFM employees and associates" or somesuch.
posted by jquinby at 10:42 AM on September 21, 2007

The Bottom Line
Daily Interest (or weekly or monthly)
posted by Artful Codger at 10:51 AM on September 21, 2007

The Sand Dollar
posted by lalex at 11:53 AM on September 21, 2007 [1 favorite]

The Surf Report...


Actually, that's a column in it!

I like "The Value Added" and a lot of these suggestions!
posted by Ambrosia Voyeur at 1:24 PM on September 21, 2007

Congrats on your milestone, so:

Milliard Fillmore
posted by rob511 at 2:40 PM on September 21, 2007

Happy Returns

Something Ventured

Custodians of Wealth
(with a photo of you and the other newsletter staff holding janitorial equipment)

Dead President's Society
posted by jamjam at 8:16 PM on September 21, 2007

i like Surf Report, too!

alternatively, depending on your format, you could have a fairly staid name (JFM Quarterly) with a fun logo. like, could you design a surfboard with JFM as a logo or sticker? or a banker surfing on a $100 bill?
posted by thinkingwoman at 8:30 PM on September 21, 2007

The Pipeline.
posted by cairnish at 7:49 AM on September 25, 2007

You could send up one of the more endearing old Maoist slogans with

Running Dogs Review,

Or risk irritating Forbes with

Capitalist Toolbox.
posted by jamjam at 4:35 PM on September 25, 2007