Comments on: Some form of street sport "invented" by a sneaker company?

Question: Some form of street sport "invented" by a sneaker company?

cloudscratcher — Thu, 20 Sep 2007 18:41:43 -0800

some form of street sport "invented" by sneaker folks... did I make this up? Maybe it was Nike. Maybe it was soccer.

There was some variation of a sport -- it's possible it was 3 on 3 soccer? -- that Nike sort of invented and helped to popularize... or was it basketball? Or Adidas?

I can't remember the details here, and need to. If anyone knows the answer, great ... and if you know other examples of how sports were "brought to market" by sneaker folks (or like that) ... I'd love to hear those too.

Thanks!

By: iconomy

iconomy — Thu, 20 Sep 2007 18:49:50 -0800

Joga3?

By: iconomy

iconomy — Thu, 20 Sep 2007 18:51:50 -0800

I also kept coming across something called Nike Ball or Fall 3 on 3, but I'm not sure what it is.

By: TomMelee

TomMelee — Fri, 21 Sep 2007 04:14:15 -0800

Was it the fox-and-hound sort of jogging?

By: inigo2

inigo2 — Fri, 21 Sep 2007 05:19:29 -0800

Freestyle running?

By: lpsguy

lpsguy — Fri, 21 Sep 2007 06:37:40 -0800

There's the and1 streetball tour where basketball has been bastardized with copius waiving of traditionall rules to highlight dunks, acrobatic driblling, etc.

By: marsha56

marsha56 — Fri, 21 Sep 2007 20:39:39 -0800

How about free-style dribbling?

Your question made me think of this segment from This American Life that was played this weekend.

Act One. Crispy with the Rock.

The story of two amateurs meeting the pros. One is a teenager in New Jersey; the other, our reporter. Joel Lovell visits 19-year-old Luis Da Silva, one of the stars of a popular series of Nike commercials featuring professional and amateur basketball players doing dribbling tricks. Luis didn't even start for his high school basketball team. (17 minutes)