We-based Advertising Rates
May 11, 2004 9:49 AM Subscribe
Are there 'standard' rates for text and banner advertisements? Are there any generally accepted pricing guidelines? Is there a formula a webmaster can use to determine how much they should charge for banners or text ads? What about exclusivity? (More Inside)
One of my websites (a relatively new one) is starting to take off. Although the traffic is low, it is being linked to from popular sites, traffic is steadily increasing and search engine position is improving. It is highly focused.
A company (which makes a product much desired by my highly focused audience) has contacted me for advertising rates and they want exclusive banners (i.e. I would no longer be able to accept any banner advertising from other companies in the same line of business).
I have no idea what to charge them and Google didn't turn anything up. Does anyone know of any pricing standards, guidelines or general rules regarding banner advertising or text ads? Anyone have any experience in this area? Any help would be greatly appreciated. Thank you in advance!
P.S. I would prefer to charge per month rather than per impression or click-through. Is that generally accepted or will that be a problem?
P.P.S. Sorry but I will not provide a link to the website in this thread, my profile or via e-mail out of respect for the community policy regarding self-linking. Thank you for understanding. :)