August 17, 2007 10:05 PM Subscribe
Does reverse product placement exist? By that I mean, placing a competitor's product in an uncool enviornment in order to discourage sales.
posted by furiousxgeorge to Media & Arts (18 answers total) 2 users marked this as a favorite
I was watching episode 706 of MST3K, "Laserblast" and it was suggested that Pepsi had paid a large amount of money to include Coke in such a turd of a film.
In the recorded history of Viral/Guerrilla marketing, has such a strategery been employed?