Suggestions for nonprofit charity giving level names
August 12, 2007 9:17 PM Subscribe
What unique giving level names should we use to encourage higher major donations for a nonprofit animal related charity?
posted by fieldtrip to Work & Money (8 answers total)
Many nonprofits have distinct giving levels presumably to differentiate the levels of donors to give greater benefits and recognition. Giving levels also theoretically encourage donors to upgrade to a higher level. I'm looking for clever names (or direction on how to come up with a clever name) for various giving levels of sponsorships for an animal health nonprofit charity. The organization that I work for funds veterinary research studies to improve the health of animals (cats, dogs, horses, llamas, and wildlife -- just not the so-called "food" animals).
Examples of Giving Levels: the Marine Mammal Center uses $500-999 Pinniped Protectors, $1,000-2499 Friends of Cetaceans, $2,500-4999 Threatened Species Steward, etc.
We don't want to use animal names for the different levels because it would be awkward to be a Blue Whale Level donor on a feline leukemia project. Also, we don't want to do the typical President's Circle, Director's Circle, Advocate's Club, etc...simply because they are already used so often.
Our sponsorship levels will be $3,000-$4,999, $5,000-9,999, $10,000-19,999, $20,000-$34,999, $35,00-49,999 and full sponsorship of a study. Thanks for any suggestions.