Small-press publisher's woes
July 23, 2007 5:25 PM Subscribe
Newsstand distribution for indie magazines?
posted by jbickers to Media & Arts (2 answers total) 3 users marked this as a favorite
A friend of mine publishes an indie music magazine. For years, he's been on newsstands, through one of the smaller periodical distro companies. But that business has changed so much - and that particular distro has gone out of business - that he finds himself facing a situation where getting that magazine on newsstands would cost 2-3X what it costs to print it.
He wants to try to get the mag into music shops, regional chains, etc. But doing so would involve a helluva lot of legwork, almost a prohibitive amount, and I'm thinking at this point that he needs to just forget about newsstand altogether and focus on his niche via subscription.
But before we give up on newsstand altogether ... is there any sort of distribution network for indie music magazines, into indie music stores? I can't believe all of those small record stores buy their magazines one-by-one from the individual publishers. There has to be some kind of distribution network available for small publishers. Or is there? What can my friend do to get his magazine out to the unwashed masses, in the record stores/bookstores?