How do I market and sell cuteness?
July 20, 2007 7:20 AM Subscribe
I humbly and politely request your input on my forthcoming character-related logo wear apparel marketing. T-shirts, sweatshirts, keychains, hats, etc., featuring a character I created.
posted by The Deej to Clothing, Beauty, & Fashion (13 answers total) 6 users marked this as a favorite
I am going to be marketing a line of apparel and related items based on a "cutesy" character. The demographic will be teen girls, or women who are likely to have a visceral reaction to cuteness. "Awwww!!! That's SO cute!!!!!!" is the common immediate reaction when most women and all teen girls see this character. It's not a pre-existing character; it will exist solely to bring the joy of cuteness to the lives of millions. And to sell products.
So, even though I have some experience in marketing, I am looking for any further insight on undertaking such a venture, particularly personal experience and recommendations for silk-screeners and online sales systems. I am guessing any success this line might have would be related to "buzz" more than advertising, so if you have any personal stories about creating buzz around a product, that would be great.
Also, I am a realist and am not expecting to make some kind of huge overnight splash. Rather, I know that the best business plans follow the "slow and steady wins the race" mantra. Thanks all!