Target Ad Music: Rethinking the Dorm Room

July 18, 2007 9:33 AM

More Ad Music Filter: The new Target ads.

There's a new Target ad about rethinking the dorm room. It's got a real poppy song playing; the girl's voice is incredibly cute. The only memorable lyric is "Right before my eyes...changing." AdTunes hasn't figured it out yet (I'm not the OP there, for what it's worth.) Can anyone here identify the song?

Sorry for asking two ad music questions relatively close to each other in my own asking history.

posted by sjuhawk31 to Media & Arts (11 answers total)

Do you have a link to the commercial? The lyrics sound a bit like Figure 8:

And right before my eyes I see you change, you changed.
posted by iconomy at 10:41 AM on July 18, 2007

Response by poster: There doesn't seem to be a video of the commercial online, but listening to PM Dawn, I'm thinking it's not what I'm looking for.
posted by sjuhawk31 at 10:54 AM on July 18, 2007

I wasn't thinking of them singing it, but possibly a girl singing those lyrics.
posted by iconomy at 11:16 AM on July 18, 2007

Can't say I've seen the ad, but the first thing that came to mind was Feist's 1234.

Definitely new and poppy with a twee female vocal and lots of references to "change". Don't know whether it's what you're looking for, but great anyhow!
posted by non sum qualis eram at 11:21 AM on July 18, 2007

Oh no, It's absolutly 1234 by Feist, off of her new album The Reminder.
posted by The Esteemed Doctor Bunsen Honeydew at 1:02 PM on July 18, 2007

Response by poster: Iconomy - possible, especially considering the "Hello, Goodbye" covers that appear in other Target ads. Anyone have suggestions that would confirm?

non sum - Not it, but you're right...always good to learn more twee female pop singers.
posted by sjuhawk31 at 1:04 PM on July 18, 2007

Thirding Feist. Seen the ad, it's definitely her.
posted by schoolgirl report at 1:19 PM on July 18, 2007

Response by poster: I found the commercial...here. It's not "1234."
posted by sjuhawk31 at 6:27 PM on July 18, 2007

Nope, not Feist.

Hazarding a guess, but I think the singer is Butterfly Boucher, based on the tone and phrasing from the sample. However, it's definitely not a song from her first album, and I can't find any evidence that she's releasing anything else soon.
posted by non sum qualis eram at 12:48 PM on July 19, 2007

It sounds kind of like Feist, but it's not; the song, "Right Before My Eyes" is by another Canadian, Andrea Revel. It might have been commissioned specifically for the commercial, though, so I'm not sure if a full version exists.
posted by thisjax at 7:25 PM on August 16, 2007

Best answer: For the sake of posterity: it's Andrea Revel, but it's a song she has yet to release, even almost a year after I asked this question.
posted by sjuhawk31 at 10:52 AM on May 23, 2008