How much is a "lifetime supply?"
May 30, 2007 3:43 PM Subscribe
When companies sponsor contests to win a "lifetime supply" of their product, how do they decide what constitutes a lifetime supply?
posted by amyms to Grab Bag (14 answers total) 2 users marked this as a favorite
My friend and I were pondering this today after my son asked me last night. He had heard on the radio about someone winning a "lifetime supply" of soda/pop (he couldn't remember which brand) and he asked me, "How do they know if the winner will want to drink one can per day or 10 cans per day, or do they set a limit?"... Are there any Mefites who work in the marketing or contest fulfillment industries (or any contest winners) who have first-hand knowledge of how those kinds of prizes work?