Comments on: it's such a cute wittle viwus

Question: it's such a cute wittle viwus

bingo — Sat, 28 Apr 2007 17:39:51 -0800

What are some examples of small or mid-sized brands that succeeded in significantly increasing awareness of their brand through viral advertising?

By: Good Brain

Good Brain — Sat, 28 Apr 2007 17:59:49 -0800

Stormhoek?

By: krakedhalo

krakedhalo — Sat, 28 Apr 2007 18:55:09 -0800

Vans, back in the day. Malcolm Gladwell used them as a case study in The Tipping Point.

By: dhammond

dhammond — Sat, 28 Apr 2007 19:01:32 -0800

Go Daddy.

By: jbickers

jbickers — Sat, 28 Apr 2007 19:02:30 -0800

Moleskine.

By: Mr. Gunn

Mr. Gunn — Sat, 28 Apr 2007 19:20:56 -0800

Head-On.

By: kisch mokusch

kisch mokusch — Sat, 28 Apr 2007 19:36:53 -0800

Hush Puppies?

By: Mick

Mick — Sat, 28 Apr 2007 19:56:52 -0800

Burt's Bees, Tom's of Maine

By: niles

niles — Sat, 28 Apr 2007 20:03:51 -0800

Google?

No, seriously. When was the last time you saw an ad for Google?

By: jaimev

jaimev — Sat, 28 Apr 2007 20:21:24 -0800

Blandtec

By: jaimev

jaimev — Sat, 28 Apr 2007 20:27:44 -0800

Err...Blendtec blenders, not Blandtec. Here's an inteview with their marketing director regarding the huge impact of their viral video.

By: aladfar

aladfar — Sat, 28 Apr 2007 22:52:40 -0800

Timberland?

By: paulsc

paulsc — Sun, 29 Apr 2007 00:09:39 -0800

Essentially, considering the miniscule promotional budgets common in the publishing industry these days, the whole of the book business is run on viral marketing these days, save perhaps 100 exceptional books each year, which do get major advertising. The same thing could possibly be said of the music business, except for the weirdness that is radio - not viral, but not normal advertising, either.

By: dangerousdan

dangerousdan — Sun, 29 Apr 2007 01:12:47 -0800

Pretty Flowers?

By: afx114

afx114 — Sun, 29 Apr 2007 10:46:35 -0800

Aqua Teen Hunger Force.. oh wait, that "backfired." *snicker*

By: bingo

bingo — Sun, 29 Apr 2007 20:28:50 -0800

Thanks. Hints as to why the thing was viral and/or how it worked are helpful.