How can I get more exposure for my music?
March 29, 2007 3:12 PM Subscribe
Help me expose myself! How can I get my music heard?
posted by SampleSize to Media & Arts (29 answers total) 14 users marked this as a favorite
About 6 months ago, I released my second album, which has received some excellent feedback from press and listeners (including Sean O'Hagan of Stereolab and High Llamas). I have it available on CD Baby, iTunes, Amie Street, last.fm and whole bunch of other music download services. Some of my tracks are on Podsafe Music Network and have been used in 10 or so podcasts. I have had several tracks do pretty well on Garageband (one track has been in the top 20 of the indie-rock genre for 5 months and is currently in round 3 out of, I think, 4 rounds). I have sent it to terrestrial and Internet radio stations. The result so far has been, well, minimal. I get no comments on my website and, if I have any fans, I don't know about them. I have made less than $20 on digital downloads and have sold 10 copies of the album through CD Baby -- 6 of which were to my mom.
Despite this, I still feel very good about the music and think it is deserving of fans. It's not for everyone, but I believe that a certain (small?) percentage of people will really love the stuff. The challenge has been getting it in enough ears that that small percentage becomes meaningful. I'm not looking to sell a zillion copies of this, my second album; If I sold 100 and made some fans out there, I would feel pretty thrilled that I had taken a significant step forward in my music career. Actually, at this stage, the fans are more important than the sales. Between selling 100 copies to people who disappear and selling zero but getting some kind of buzz going, I'll take the latter for sure.
So, the question is, where are my resources best spent? I know I could do more cold mailings, but the effort to return ratio on that has been pretty abysmal. What if I was going to spend a little money on -- I don't know -- a radio promoter? A publicist? A something else?
What's "a little money," you ask? Well, I'm really not sure. Depends a lot on the potential for return, the risk, etc. $1,000? $5,000? Honestly, I don't even know what's a reasonable ballpark.
Please share things that have worked for you, guerilla marketing techniques, crazy ideas that pop into your head, etc. I won't self-link here, but my website is in my profile if you want to hear what the music.