I'm going insane and I think it's the cheese

January 9, 2007 8:49 PM

Do you remember those "It's the Cheese" billboards from the late 90s? They attributed various qualities of California to its cheese? Well I'm trying to find an image of one specific one, or at least remember exactly what it said. I know the term "excellent body" was part of the board, and I believe there was an image of two aging male dairy farmers. Google image and regular searches have not prooven helpful.
posted by serazin to media & arts (7 comments total)

I've emailed the company about it and I'll let you know if that turns up anything.
posted by CitrusFreak12 at 9:31 PM on January 9, 2007

Thanks CF12!
posted by serazin at 10:28 PM on January 9, 2007

Thank you so much for your interest in Real California Cheese and our Happy
Cows. We are absolutely thrilled to hear that you enjoyed our old
outdoor...not to mention we love to hear from our Real California Cheese
lovers. Can you please tell us what this will be used for? No promises but
we'd be happy to ask around and see if this image is one we own.

Have a Sunshine Day
Moo to you....From the Happy Cows of Cowifornia
posted by CitrusFreak12 at 5:29 PM on January 10, 2007

OK, I'm trying to write an autobiographical piece that includes a memory involving that billboard. It's nothing particularly negative (or positive) about cheese. I don't think it would cast any kind of bad light on cheese though. I guess I could contact them directly - did you just email the info account at the Real California Cheese campaign?
posted by serazin at 7:21 PM on January 10, 2007

Yes sir, [e-mail].

I've told them "My friend is hoping to write an autobiographical piece that involves a memory of that specific billboard. I've forwarded them your reply, and I assume they will be contacting you shortly. Thank you for your help!"

I'm fairly confident they will help you out. Good luck!
posted by CitrusFreak12 at 8:41 PM on January 10, 2007

Thanks Citrus!
posted by serazin at 9:24 AM on January 11, 2007

Have a Sunshine Day
Moo to you....From the Happy Cows of Cowifornia
Happy Cows?
posted by tellurian at 3:12 PM on January 11, 2007