Where can I find internet search behavior statistics

November 30, 2006 6:59 PM

Where can I find statistics on search behaviors of internet users? For example, how many searches are done each day on average? how many searches are done each day? what percentage of users searches on Google? how often does a search converts to a sale? etc.
posted by herbiehancock00 to computers & internet (3 comments total)

Well, first, bear in mind that these numbers are very hard to define, let alone collect and tabulate. Conversion from search --> sale could mean many things. And given all the websites online, there is no single data authority that has all the answers for everything.

That said, organizations like Comscore and Alexa try to roll up some interesting metrics about what people are doing on the 'net. I believe there are other companies out there that provide "Nielsen ratings" for the internet but I'm blanking on them right now.

There are also some blogs that try to monitor the stuff you're talking about. No easy answers but lots of interesting data out there.
posted by scarabic at 8:21 PM on November 30, 2006

look no further than the Pew Internet and American Life Project. Lot's of good data about internet usage there.
posted by cosmicbandito at 8:26 PM on November 30, 2006

Google Zeitgeist is always interesting for a look...
posted by rsanheim at 10:33 AM on December 1, 2006