Comments on: How extensively are professional magazine photos retouched?

Question: How extensively are professional magazine photos retouched?

zembla3 — Wed, 22 Nov 2006 12:33:40 -0800

How extensively are professional modeling photos retouched (i.e., those in Vogue and similar publications)? I've heard that this is a common practice, but I'm curious as to how much the photos are altered from the original image. Was this possible before the advent of Photoshop?

By: kensanway

kensanway — Wed, 22 Nov 2006 12:39:57 -0800

link

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By: theredpen

theredpen — Wed, 22 Nov 2006 12:40:12 -0800

I'm not sure if this is indicative of every photograph, necessarily, but it is an interesting clip of Photoshopping: YouTube Dove commercial.

By: Good Brain

Good Brain — Wed, 22 Nov 2006 12:42:07 -0800

This territory is well worn. The short answer is that they are extensively retouched (you can walk through retouching of a number of photos here. And yes, they did it before the advent of photo shop using airbrushes & more.

By: AmbroseChapel

AmbroseChapel — Wed, 22 Nov 2006 12:44:47 -0800

I once saw an item on TV about the photoshopping which goes on in magazines.

An eating-disorder clinic took anorexic and bulemic young women on a tour of the magazine's production office and had a guy explain to them that yes, every single image they see has been altered.

By: b1tr0t

b1tr0t — Wed, 22 Nov 2006 12:45:57 -0800

Try googling for "model photoshopping"

One of the first links that comes up is fluid effects. Take a look at the portfolio for before/after images.

"Photoshopping" has been common and popular well before the advent of personal computers. Man Ray made extensive use of photo (slightly NSFW) manipulation in his work. Many photoshop tools (dodge, burn, among others) directly reference chemical photographic techniques that they replicate.

By: Amizu

Amizu — Wed, 22 Nov 2006 12:47:07 -0800

I have a great youtube video for you to watch: Dove's Evolution.

The answer, is a lot. I don't have exact numbers. Probably even most of the time.

The Katie Couric photo re-touch was a good example, because she didn't even know it was going to be done.

And fluideffect's webpage is definitely worth checking out. Click on "Portfolio," then click "accept" then click on "before/after," then follow the instructions.

By: DrSkrud

DrSkrud — Wed, 22 Nov 2006 13:09:42 -0800

There's a really interesting flash animation that takes you step by step through the whole process of retouching. The differences are dramatic.

By: Joh

Joh — Wed, 22 Nov 2006 13:11:14 -0800

Not only are photos for magazines and adverts extensively retouched, but movies and even TV is retouched too. I have seen the showreel of a Henry operator (its like photoshop but for moving images), and they retouch an incredible amount of stuff. In music videos, singers will have their face and skin retouched, plus waist/hips shrunk and boobs inflated. On TV, female presenters will sometimes get the same treatment (especially anything music industry related). In movies, extreme close-up shots of famous actresses routinely get their skin smoothed out, made more luminescent etc. Women get made to look younger, thinner and prettier as a matter of course. Its really everywhere, the camera does lie!

By: TochterAusElysium

TochterAusElysium — Wed, 22 Nov 2006 13:13:06 -0800

I'd say "always." I personally have cleaned up bikini lines, altered breast sizes, skin tone and nose curvature, and done a lot of other similar work. I don't think I've ever released a photo of a human being that hasn't been retouched.

There were ways of doing it before Macs became the powerhouses they are now, usually involving an airbrush or a stripper (not that kind) who was a genius with visualizing final product by looking at four process color negatives.

By: luriete

luriete — Wed, 22 Nov 2006 13:17:22 -0800

Absolutely always. I am not a full-time retoucher but do a lot of retouching in my work, and I'd say that 99% of the images in those magazines have been retouched to some degree, and more than half of them have been extremely altered from the original.

Back in the day we did it with airbrush, rubylith and LOTS of dodging & burning in the darkroom, not to mention the photographers made more use of camera filters back then, soft focus and the like.

By: loiseau

loiseau — Wed, 22 Nov 2006 14:25:51 -0800

If you don't have any need to sleep tonight, check out Becky Carter's site of pageant little girls.

By: suki

suki — Wed, 22 Nov 2006 14:26:00 -0800

Apparently fashion magazines are not the only ones who use photo retouching.

Yikes!

By: rob511

rob511 — Wed, 22 Nov 2006 14:29:16 -0800

Why stars really hate the paparazzi

By: TochterAusElysium

TochterAusElysium — Wed, 22 Nov 2006 14:31:58 -0800

loiseau - Wow. That was...chilling.

By: arcticwoman

arcticwoman — Wed, 22 Nov 2006 16:48:50 -0800

Check out this one. That's a different child altogether, the "artist" even replaced the girl's mouth (thus removing the cutest and most unique thing about the kid).

By: mecran01

mecran01 — Wed, 22 Nov 2006 17:02:44 -0800

How does one find someone who will do this via email, and what would they normally charge?

Also, Jamie Lee curtis has an example of this online somewhere, and youtube has a spot called something like "dove real beauty" that is pretty impressive.

By: Savannah

Savannah — Wed, 22 Nov 2006 20:05:17 -0800

http://www.touchofglamour.com/Photo_Retouching.htm

Yikes! If I were this "photographer" or "retouch artist" or whatever, I'd be bloody embarrassed. I'd certainly not have a web page showcasing my inept, dubious achievements.

http://www.touchofglamour.com/Glamour%20Retouching%206.html

The above needs an exorcism. I'm scared.

By: booksandlibretti

booksandlibretti — Wed, 22 Nov 2006 20:32:21 -0800

A lot of the time, if you know what can be done, it's possible to see the Photoshopping. And if five ads out of ten have retouched models, the other five have to retouch as well.

mecran01, I'm not sure you're going to find a professional willing to do this by e-mail. Professional Photoshoppers get paid a lot, and usually don't need to go looking for side jobs. You might find a full-time freelancer, but what most people want -- old family photos unscratched/despeckled, for example, or a pimple taken off a prom photo -- can be handled with no problem by a student (like me, cough cough).

By: arcticwoman

arcticwoman — Wed, 22 Nov 2006 20:39:33 -0800

The artist here will do it for $40-$60 a photo. Whether or not you would call it professional work though, is questionable.

By: spinturtle

spinturtle — Wed, 22 Nov 2006 21:11:41 -0800

The addition of "Doll Eyes" to the pageant photos scares the living bejeezus out of me. seriously.

By: Kadin2048

Kadin2048 — Wed, 22 Nov 2006 21:42:25 -0800

Agreed, those doll eyes are simply chilling. I've never seen those before, if they're de rigeur on the child-pageant circuit, then we should all be very, very afraid.

I'm not sure that they are very good examples of the retoucher's art though, because they're so obvious. The more interesting retouching jobs are the ones -- like most swimsuit models -- that look plausible enough that people don't notice that they've been retouched, or don't think about it.

By: th3ph17

th3ph17 — Wed, 22 Nov 2006 22:35:11 -0800

i'm a full time retoucher. not for movie stars or beautiful people, i work for a real estate magazine. Every agent mugshot that has enough pixels to work with [we get a lot of 100 pixel wide images sent in] gets touched up, but it is for more practical purposes like getting it to print correctly.

(the pictures of houses get touched up as well, power lines look bad in print)

Most of the time it is just a matter of repairing the damage done by whomever took the picture so the agent looks human. Normal magazine retouching is many times more intensive...look closely at magazines and catalogs and you can find cloned backgrounds, replaced body parts, all sorts of stuff.

By: Rhomboid

Rhomboid — Wed, 22 Nov 2006 23:05:46 -0800

Was this possible before the advent of Photoshop?

Of course it was. In fact many of the Photoshop widgets (e.g. dodge and burn) were named after and designed to mimic the darkroom techniques that were in widespread use before computers even existed.

By: Pinback

Pinback — Wed, 22 Nov 2006 23:19:14 -0800

Back in this thread, Effigy2000 posted a link to this before-and after picture of Nikki Webster. I think that's as good an example as I've ever seen of the sheer amount of work that gets done.

By: krautland

krautland — Wed, 22 Nov 2006 23:21:41 -0800

being an advertising art director, I can assure you that no shoot "is just good enough" coming out of the camera. we always retouch, fixing colors, perspective, proportions and whatnot else.

I personally refuse to work on make-up accounts because clients make you go through retouching hell. they will spot every single color and you will spend six months matching and altering a damn lipstick print ad. (well, actually the retouchers do. an art director supervises the process.) it's pure torture and no matter what people working on it get paid, they should get double. or half, depending on your point of view.

retouching is frowned upon in photo journalism - at least when it involves altering situations. anything else you should expect little to no resemblance to reality.