SubscribeIt sounds very Sundance, which commercially would be a better launch platform than the others. It totally depends where he wants the film to go and what the potential audience is: is it a possible cinema release, is he looking for a TV deal, or a DVD deal?
Basically, finances permitting, I'd recommend submitting everywhere, and going for the highest-profile and/or most suitable showcase. Check entry requirements - how much exclusivity is required, primarily - and act accordingly. Don't accept anything till the biggest have got back to you - smaller ones will wait, and will show stuff that's already premiered elsewhere. Doc-specific fests are very useful for TV deals; and reps of other filmfests will be there to see it. If the film has cinema potential, look to the big film festivals, cos that's where you'll pick up press heat and potentially a cinema deal, if that's what you want. Bear in mind that premiering at one fest doesn't rule out others - the British fests, for instance, will accept UK premieres that have already shown elsewhere.
For further info please feel free to contact me: hannahm@edfilmfest.org.uk.
Good luck!
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posted by amusem at 9:01 PM on October 16, 2006