Comments on: Random question: where is this commercial?

Question: Random question: where is this commercial?

TheWhiteSkull — Wed, 04 Oct 2006 19:47:14 -0800

Has anyone seen this commercial?

A client of mine has asked about this commercial for VISA that launched last week, specifically where it's running, is there similar imagery in other media (print, etc.). It won't show up in our measurement tools for at least another month or so, but she seems to have a bug up her ass about it, so any help the hivemind could give me would be appreciated.

By: SirStan

SirStan — Wed, 04 Oct 2006 19:51:56 -0800

Nope in Vermont, USA.

By: bruceo

bruceo — Wed, 04 Oct 2006 19:55:19 -0800

Yup in Seattle, WA. Within the last week.

By: TheWhiteSkull

TheWhiteSkull — Wed, 04 Oct 2006 20:01:20 -0800

Thanks for the quick responses. Can you tell me specifically which networks/programs/timeslots?

By: cerebus19

cerebus19 — Wed, 04 Oct 2006 20:03:33 -0800

Not in the Washington, DC area.

By: macadamiaranch

macadamiaranch — Wed, 04 Oct 2006 20:08:05 -0800

Wouldn't you know right away from your media buy where it is showing up? That's sort of what your buyers and traffic people should be monitoring -- where the airtime has been purchased, what it is being placed with? Or am I interpreting this question incorrectly?

By: jlowen

jlowen — Wed, 04 Oct 2006 20:08:32 -0800

I saw that one. My exact thoughts were "what a crock of shit" My fiance was watching ER at the time. So it aired on NBC, in Wichita, KS 9:00 CST last thursday.

By: Lucinda

Lucinda — Wed, 04 Oct 2006 20:09:45 -0800

Yes in Rochester, NY. Don't remember the exactly when, but I *think* it was during Heroes (Monday, 9pm EDT)

By: divka

divka — Wed, 04 Oct 2006 20:12:56 -0800

Not in Madison, Wisconsin.

By: GaelFC

GaelFC — Wed, 04 Oct 2006 20:23:34 -0800

Yes, in Seattle. Don't remember exactly when. But that ad creeps me out. I like the song, but seeing the flying papers come out of an office building and sail through the air in such quantity reminds me of all the paper that fluttered out of the World Trade Center. Maybe it's just me, but it's one jarring image.

By: amarynth

amarynth — Wed, 04 Oct 2006 20:26:08 -0800

I know I saw it in Washington DC, maybe during The Office. I only remember it because I was wondering if it was a Beck song.

By: furtive

furtive — Wed, 04 Oct 2006 20:27:55 -0800

No in Pheonix.

By: Gucky

Gucky — Wed, 04 Oct 2006 20:40:45 -0800

There are media schedule services that will run a quick report for you for a few bucks. Competitors use it all the time. We usually use it to estimate a client's ad spend budget.

If you have any connections in a larger agency, they'll run it for you for free.

By: TheWhiteSkull

TheWhiteSkull — Wed, 04 Oct 2006 20:50:06 -0800

It's not my media buy, rather a client's concern about a competitor. As far as competitive reporting services are concerned, there is still a time lag involved for decent data, and my client would rather have anecdotal and totally unrepresentative information right away.

By: TheWhiteSkull

TheWhiteSkull — Wed, 04 Oct 2006 20:50:26 -0800

But I'm not bitter.

By: BuddhaInABucket

BuddhaInABucket — Wed, 04 Oct 2006 20:58:54 -0800

Yes in Orange County, CA, but I dunno which networks.

By: krautland

krautland — Wed, 04 Oct 2006 20:59:39 -0800

that's one of the first new ads from the "Life Takes" campaign out of TBWA Chiat/Day in Marina Del Rey, California. the same agency does the ads for apple, playstation and until recently did infinity.

I didn't find the exact ad yet but here are the key people on the account. call them and ask who the media buyer is, I am sure they can tell you exactly what they bought. I'm pretty sure though it's a generic national buy, which means you're soon to see it all over the networks.

Executive Creative Director:
Rob Schwartz

Creative Director:
Jerry Gentile

Associate Creative Director:
Chuck Monn
Doug James

Agency Executive Producer:
Michelle Burke

Agency Producer:
Mila Davis

Executive Music Producer:
Michael Frick

Production Company:
Epoch Films - New York

Director:
Jeff Preiss

Director of Photography:
Peter Donahue

Executive Producer:
Jerry Solomon

By: Mr. Gunn

Mr. Gunn — Wed, 04 Oct 2006 21:39:02 -0800

I haven't seen it in New Orleans, but I don't watch that much TV and probably wouldn't remember an ad like that anyways.

By: yogurtisgenocide

yogurtisgenocide — Wed, 04 Oct 2006 21:41:54 -0800

I saw it in Minneapolis, MN during NBC evening news.

By: croutonsupafreak

croutonsupafreak — Wed, 04 Oct 2006 22:28:54 -0800

No, in Portland, Oregon, and I can tell you that without clicking on your link. Don't watch commercials, thank you.

By: mr_roboto

mr_roboto — Thu, 05 Oct 2006 00:36:26 -0800

croutonsupafreak writes "No, in Portland, Oregon, and I can tell you that without clicking on your link. Don't watch commercials, thank you."

Well that was really fucking helpful.

Anyone else out there want to let us know that they don't watch commercials or don't own a TV or own a TV but don't watch it or use TV to entertain the help or their children or their childrens' children but don't watch it themselves or leave it on in the room with them but exercise the willpower to ignore it and sing songs during the commercials to drown out the horrible horrible mercenary mercantile capitalist beast invading their homes over that one-eyed Farnsworthian monstrosity? Do you? 'Cause you're better than the rest of us! Take this opportunity to brag! Take it! It'll make your life worthwhile.

I haven't seen it in LA. But I don't watch TV.

By: Guy Smiley

Guy Smiley — Thu, 05 Oct 2006 00:51:23 -0800

Here's some more info about this particular ad.

By: dragonsi55

dragonsi55 — Thu, 05 Oct 2006 04:26:25 -0800

Yes Bloomington Indiana 3-7 days ago

By: NotMyselfRightNow

NotMyselfRightNow — Thu, 05 Oct 2006 05:03:41 -0800

No in Boston.

By: jessamyn

jessamyn — Thu, 05 Oct 2006 05:20:33 -0800

No, Vermont.

By: Johnny Assay

Johnny Assay — Thu, 05 Oct 2006 05:33:23 -0800

Yes in Chicago. Law & Order last Friday night.

By: xsquared-1

xsquared-1 — Thu, 05 Oct 2006 05:43:30 -0800

No in New Jersey (we watch the NYC stations)

By: thanotopsis

thanotopsis — Thu, 05 Oct 2006 06:53:06 -0800

Not in Madison, Wisconsin.

I've seen it in Madison, Wisconsin. NBC affiliate, prime time, last week sometime.

By: TheWhiteSkull

TheWhiteSkull — Thu, 05 Oct 2006 07:35:07 -0800

Thanks to all for the info- this has actually been quite helpful to me in dealing with a somewhat ridiculous request.

By: cramer

cramer — Thu, 05 Oct 2006 07:41:39 -0800

No in Cincinnati.

By: msali

msali — Thu, 05 Oct 2006 07:50:40 -0800

Yes in Chapel Hill, NC. Sunday Morning, during "Sunday Morning", CBS, between 9-10:30 am.

By: CMichaelCook

CMichaelCook — Thu, 05 Oct 2006 08:43:30 -0800

Yes in Chicago. Morning of 10/5, on Good Morning America (ABC).

By: pyjammy

pyjammy — Thu, 05 Oct 2006 08:53:10 -0800

Yes, New Orleans. Don't remember when though.

By: kuujjuarapik

kuujjuarapik — Thu, 05 Oct 2006 09:25:12 -0800

Not in Buffalo.

By: dgeiser13

dgeiser13 — Thu, 05 Oct 2006 09:44:30 -0800

No in Columbus, Ohio.

By: forwebsites

forwebsites — Thu, 05 Oct 2006 12:27:59 -0800

Yes in Austin, TX on Fox7. Most likely during Simpsons & Seinfeld from 6-7pm and 10-11pm (CST). So it should be one of those timeslots.

You asked about any similar ads. Yes, Discover Card.

It's a similar look and feel but I think more creative. The ad theme is: "What if thousands of happy sunshine scissors everywhere could cut away all the crap and hype of credit cards?"

I like that ad very much.

By: JJtheJetPlane

JJtheJetPlane — Thu, 05 Oct 2006 14:49:13 -0800

Yes in Milwaukee, WI. Can't tell you when or where, but it had to have been on either:
a) Discovery during an episode of MythBusters recorded this past weekend (sat or sun I can't remeber)
b) CBS during Amazing Race (Sunday)
c) CBS during How I Met Your Mother (Monday)
d) ESPN during the MNF game

Those are the only shows I've watched this week.

By: redheadeb

redheadeb — Thu, 05 Oct 2006 21:53:48 -0800

Yes in eastern Iowa. Can't say when or what station, I only watch TiVo, where times and networks are meaningless (and I fast foward through commercials, but did catch at least the beginning of this one). The only show mentioned by anyone above that I watched in the last week was Heroes.