The blogger's voice and corporate response

August 11, 2006 9:44 AM

Hi I'm looking for examples of blog / discussion forum controversies with company responses -- threads which were in danger of becoming PR disasters and how a company came in and by responding directly quelled the concerns or at least gained respect... tall order?
posted by kiwi.es to Computers & Internet (8 answers total)

Do you have more specifics of what you're looking for? I can definitely provide examples of how good company blogging has stopped an issue from becoming a communications crisis.
posted by anildash at 10:11 AM on August 11, 2006

The Kryptonite bike lock fiasco is an example of a company responding to a problem and redeeming itself.
posted by Mr. Gunn at 10:56 AM on August 11, 2006

Not a blog, but you mean like this?

OWC Larry (of Other World Computing) was a frequent contributor to that forum for a long time, mostly, I think, to prevent PR negativity.
posted by Kirth Gerson at 11:02 AM on August 11, 2006

Is this the sort of thing you mean? (I ask because I'm not sure that it is and I'm not sure that it's not)
posted by bunglin jones at 11:26 AM on August 11, 2006

Kevin Smith did it recently on the rottentomato forums after Clerks 2.
posted by skrike at 11:33 AM on August 11, 2006

There was a .au company that got some stick from various blogs, and had to mend its reputation a little. bluepulse, I think. Search boingboing for them.
posted by Leon at 12:41 PM on August 11, 2006

there was that company that had the bad spyware software installed with certain games, boing boing blogged about it. I cant remember the name starforce or something, they came out and defended their stuff in a big big way.
posted by skrike at 1:22 PM on August 11, 2006

Response by poster: Thanks everyone for your great responses. Forrester mentioned as an example a CEO of some company posting in a forum somewhere to quell a consumer furor that was boiling out of control... for Anildash that's the kind of thing I was looking for.
posted by kiwi.es at 9:36 AM on August 12, 2006