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Help me name a financial services company!
July 21, 2006 7:33 AM   Subscribe

Help me name a financial services company!

A friend is trying to name his financial services company. It's in the area of debt management, though not one of those sleazy debt-consolidation organisations. The company will help people in financial difficulties to negotiate extended payment terms with their creditors.

The brand needs a friendly, yet professional image. Our ideas so far are centred around the idea of 'freedom': blue skies, holidays, removal of worries etc. but we're very open to suggestions.

I said I'd help him come up with a name but I'm stumped. Any inspiration?
posted by blag to Work & Money (12 answers total)
 
CareFree Financial Services
posted by Faint of Butt at 7:57 AM on July 21, 2006


It's Just A Little Debt, Don't Fret
posted by poppo at 8:12 AM on July 21, 2006


Handshake Financial
Unlimited, Ltd.
posted by Iridic at 8:13 AM on July 21, 2006


A New Hope.
posted by ND¢ at 8:34 AM on July 21, 2006


Handshake is a good one, I'd drop the Financial.

How about something to do with a "path" --

Evenpath
Freepath
Clearpath

... or how about "light" (being the opposite of "heavy" as in a burden) --

... no I can't think of anything good for that one.

Bluesky isn't a bad name, but I can't believe it's not already tradmarked.
posted by o2b at 8:35 AM on July 21, 2006


Pleasantville Financial Services Group
posted by JohnnyGunn at 8:45 AM on July 21, 2006


You work 16 hours
whaddya get
another day older and deeper in debt ....


How about "waterwings - float on top of your debt, don't drown in it" ...

yeah, that's semi sarcastic... and .. sort of semi likeable too in that "I have a sense of humor about my crappy financial situation" sort of way...
posted by twiggy at 8:55 AM on July 21, 2006


Lifejacket
posted by dirtynumbangelboy at 9:01 AM on July 21, 2006


free&clear - set it up with a big ampersand and give it a two name lawfirm kind of look
posted by striker at 9:04 AM on July 21, 2006


Evenpath
Freepath
Clearpath


There's already a company named Greenpath in the same business.
posted by Kwantsar at 10:59 AM on July 21, 2006


If he's going to be above board, and especially, if he's willing to be non-profit (which doesn't mean he can't make a decent living), he should look into associating with Consumer Credit Counseling, if they don't already have a branch in his area.
posted by baylink at 11:23 AM on July 21, 2006


All good ideas folks - many thanks.
posted by blag at 6:07 PM on July 21, 2006


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