Give me tips on how to promote an independent documentary film
December 18, 2003 9:42 AM Subscribe
Does anyone have experience with promoting an independent documentary film? [no links to, or mention of the film itself... I'm not trying to be that guy -- more inside]
I was weary about posting this because of fears that this would be construed as self promotion. I will not link to or give the name of the film (I even removed the link from my profile).
We've gotten quite a bit of coverage from small-circulation music magazines (doc is music-related)... and we're doing quite well on the festival circuit. I suppose a 'buzz' is being created, but it's creeping at such an agonizingly slow rate that it's becoming discouraging. We've sent screeners out (300 or so) to everyone in our contact lists' contact lists, made press kits, distributed press kits, made trailers available on p2p apps and on a website, started an all-volunteer low-impact mailing list (with over 1200 people signing up for the service). We've hustled every freelancer we can get a copy to, and we're suspecting that we've exhausted these channels.
Does anyone have any experience with hiring a publicist? How did it go for you? What was the financial arrangement? Is this necessary to break into mid- and high-volume media outlets? (media-type people, please dispel my paranoid suspicion that a cabal of tastemakers are sitting in a smoky room waiting for their indie-doc payola to come rolling in)
We're just two Midwestern rubes that happened on the subject of a lifetime. Any and all advice would be welcomed.