Name That Font

May 15, 2006 8:55 AM

Please help me identify this font!

http://zenandjuice.com/word/images/fresca.jpg

What is the font Fresca is using on this can? I promise this is not for copyright infringement or even satire, I just need to positively ID the font.

posted by clever sheep to media & arts (8 comments total)

You might want to check with two really handy font ID sites: What the Font, which can take a scan or other graphic and identify the font automagically and has an excellent forum of users who help in places where the computer matching fails, or Identifont, which is user-driven; you answer a series of questions describing aspects of each character in the sample and it narrows down the choices.

Chances are anyone who identifies the font here will use those two resources first and so you might want to bookmark 'em for future reference. I use them both frequently.
posted by bcwinters at 9:22 AM on May 15, 2006

It's Stratum, with a few modified letters. Stratum is made by the Process Type Foundry:

http://www.processtypefoundry.com/typefaces/stratum1/s03.html
posted by luriete at 11:00 AM on May 15, 2006

oops.

http://www.processtypefoundry.com/typefaces/stratum1/s03.html
posted by luriete at 11:00 AM on May 15, 2006

machine identification of typefaces does not always work well. this gets brought up in almost every single typeface ID thread. they approximate forms, so you'll get a basic diection in which to look, but you'll not always get close.

anyway. that said. it looks like a customization (more than likely, considering this is coke, and they almost always buy custom type) of one of the stratum family from process type foundry.
posted by patricking at 11:04 AM on May 15, 2006

OMG I totally beat Patricking to the punch. I should totally win an award or something!
posted by luriete at 11:09 AM on May 15, 2006

Thanks to luriete and patricking for the ID, and also to bcwinters for teaching me how to fish when I get hungry again!
posted by clever sheep at 11:13 AM on May 15, 2006

augh. jlt, you suck.
posted by patricking at 11:13 AM on May 15, 2006

if by "suck" you mean I am awesome, then yes you are correct
posted by luriete at 11:27 AM on May 15, 2006