Help me name my webinar series..
December 17, 2022 4:13 AM Subscribe
I need some inspiration to make my training webinars relatable and recognizable.
I’m on the training team for a large, financial services firm (think Charles Schwab-like) that uses Salesforce. I’m going to be doing regular, training videos for our users. Something more casual and relaxed than the usual, corporate training videos. The subject matter will be mostly reviewing the basics, list views, intro to reporting, etc. I need a good title for the series. Something that will catch on, and people will eventually start to recognize as “Huh, Pearlybob is doing a webinar this week. I need to be sure and catch that”. Everything that our company does has a very “corporate” and (boring) dry name so while the title can’t be silly or juvenile, something with a “hook” or a little “pizazz” might make it through branding. Give me your best suggestions to name this new webinar series. Each one will be about an hour long and will occur monthly. TIA!
I’m on the training team for a large, financial services firm (think Charles Schwab-like) that uses Salesforce. I’m going to be doing regular, training videos for our users. Something more casual and relaxed than the usual, corporate training videos. The subject matter will be mostly reviewing the basics, list views, intro to reporting, etc. I need a good title for the series. Something that will catch on, and people will eventually start to recognize as “Huh, Pearlybob is doing a webinar this week. I need to be sure and catch that”. Everything that our company does has a very “corporate” and (boring) dry name so while the title can’t be silly or juvenile, something with a “hook” or a little “pizazz” might make it through branding. Give me your best suggestions to name this new webinar series. Each one will be about an hour long and will occur monthly. TIA!
If it's fully Salesforce focused: Show of Force
posted by eponym at 6:13 AM on December 17, 2022 [1 favorite]
posted by eponym at 6:13 AM on December 17, 2022 [1 favorite]
Best answer: Something more casual and relaxed than the usual, corporate training videos.
If you want people to look forward to training you provide, the title and branding barely matter, but they need to elaborate how you're going to make the attendee's life better in some way that they care about. Instead of focusing on a clever title I would put the effort into making sure the subtitle or description gets right to a meaningful, compelling point.
posted by mhoye at 7:19 AM on December 17, 2022
If you want people to look forward to training you provide, the title and branding barely matter, but they need to elaborate how you're going to make the attendee's life better in some way that they care about. Instead of focusing on a clever title I would put the effort into making sure the subtitle or description gets right to a meaningful, compelling point.
posted by mhoye at 7:19 AM on December 17, 2022
Training wheels.
Plain training and automobiles.
Wind in your sales.
Fill your sales.
Fine sugar and finance.
I am not very good at this.
posted by Lorc at 7:23 AM on December 17, 2022
Plain training and automobiles.
Wind in your sales.
Fill your sales.
Fine sugar and finance.
I am not very good at this.
posted by Lorc at 7:23 AM on December 17, 2022
Something like “brush up,” to convey a review, or “level up” to convey a sense of improvement?
posted by rpfields at 7:24 AM on December 17, 2022
posted by rpfields at 7:24 AM on December 17, 2022
Best answer: Do the sessions at lunch and call it SalesForks.
Dress in funny formal attire and call it the Salesforce Soiree.
Call it the Salesforce Flight Club and award everyone little flight wings for completing sessions. Perhaps occasionally wear a captain's hat.
Eazy Peezy SFDeezy (mm, don't do this one, it's embarrassing)
SFDC Grand Prix and use imagery related to racing with milestones for learning on the way to the finish line.
Tour de Force: Your Source for Salesforce, of Course
posted by luzdeluna at 8:48 AM on December 17, 2022 [1 favorite]
Dress in funny formal attire and call it the Salesforce Soiree.
Call it the Salesforce Flight Club and award everyone little flight wings for completing sessions. Perhaps occasionally wear a captain's hat.
Eazy Peezy SFDeezy (mm, don't do this one, it's embarrassing)
SFDC Grand Prix and use imagery related to racing with milestones for learning on the way to the finish line.
Tour de Force: Your Source for Salesforce, of Course
posted by luzdeluna at 8:48 AM on December 17, 2022 [1 favorite]
When creating sales enablement content, something I've had good luck with is using the title to give people a hint at the depth (and therefore the length) of the content. So words/phrases like 101, primer, essentials, deep dive, in action, in X minutes, [topic] for [role], etc.
posted by neushoorn at 8:53 AM on December 17, 2022 [1 favorite]
posted by neushoorn at 8:53 AM on December 17, 2022 [1 favorite]
Since it sounds like it's the basics of using the system: SalesFirsts!
posted by past unusual at 11:33 AM on December 17, 2022
posted by past unusual at 11:33 AM on December 17, 2022
Echoing mhoye: the title is going to be near the bottom on the list of what makes people eager to attend. One of the common faults of technical system training is that it focuses on what the system can do, not what the attendees need to do. Focus on how to do common tasks and use the technology for specific needs/workflows. Do not lead with features or capabilities. Frame an authentic problem and show how to use the tool to solve it.
posted by philosophygeek at 4:00 PM on December 17, 2022
posted by philosophygeek at 4:00 PM on December 17, 2022
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posted by sciencegeek at 6:08 AM on December 17, 2022 [1 favorite]