Setting up an organizational Facebook page
July 15, 2022 7:43 AM Subscribe
Is there a way to set up the Facebook page for my non-profit without having it linked to an individual's account? It does not seem so but I am hoping there might be some trick/hack out there.
Right now, my organization's Facebook page is connected to one individual's account/profile. In the event that this person decides to move on, I'd like to set up some kind of corporate access that is not linked to a particular person. According to my research, this does not seem to be possible, but I can't believe big corporations have their presence tied to a single individual like that.
Has anybody found a way around this? We will pay if necessary. If you haven't found such an escape hatch, do you have any tips/tricks for managing the situation?
Right now, my organization's Facebook page is connected to one individual's account/profile. In the event that this person decides to move on, I'd like to set up some kind of corporate access that is not linked to a particular person. According to my research, this does not seem to be possible, but I can't believe big corporations have their presence tied to a single individual like that.
Has anybody found a way around this? We will pay if necessary. If you haven't found such an escape hatch, do you have any tips/tricks for managing the situation?
The way it should work is you have a "page" for the organization. The page is verified as belonging to the organization (I'm not sure how this is done exactly) so that the organization can regain control if the admin users go completely rogue, but in general once you've set it up, you will have several users who have "admin" or "editor" roles for the page.
These users DO have to have facebook accounts (that's the way you log in to use the system), and facebook does officially frown on having multiple facebook accounts, so be careful using sockpuppets. But the organization/business's "page" is not permanently linked to any given user's account - the user just has "admin" or "editor" abilities for the page.
posted by mskyle at 8:14 AM on July 15, 2022 [5 favorites]
These users DO have to have facebook accounts (that's the way you log in to use the system), and facebook does officially frown on having multiple facebook accounts, so be careful using sockpuppets. But the organization/business's "page" is not permanently linked to any given user's account - the user just has "admin" or "editor" abilities for the page.
posted by mskyle at 8:14 AM on July 15, 2022 [5 favorites]
Also I will add that the Meta for Business interface is incredibly confusing and non-intuitive so it's possible you've already got things set up correctly but no one understands how it works.
posted by mskyle at 8:16 AM on July 15, 2022 [1 favorite]
posted by mskyle at 8:16 AM on July 15, 2022 [1 favorite]
The way I understand it is that one person sets up the page (as mskyle says, you have to have a login in order to access FB anyhow) but multiple people can be admins which spreads out the responsibility and doesn't give a single point of failure. Multiple people can manage an inbox, roles can be assigned, and you can see which admins on a page are doing what jobs, posting which posts, etc.
And yes an alternative way is having the page be managed by a generic login that is owned by the business (like a generic facebook@example.com login to facebook) but this is often more trouble than it's worth because if multiple people use that login from multiple locations FB will likely flag it as fraud.
posted by jessamyn at 8:39 AM on July 15, 2022 [2 favorites]
And yes an alternative way is having the page be managed by a generic login that is owned by the business (like a generic facebook@example.com login to facebook) but this is often more trouble than it's worth because if multiple people use that login from multiple locations FB will likely flag it as fraud.
posted by jessamyn at 8:39 AM on July 15, 2022 [2 favorites]
Best answer: You need to set up a Meta Business Account here for your organization, then once you have verified it, the business account can own page, rather than an individual (then you delegate permissions to individuals, as mskyle says, to actually do anything with the page or manage it). It is a good idea to set up a few different individuals as admins so that if one leaves the transition is easy.
Facebook changes the names of these things every 15 minutes and their UI for management is terrible, but this is certainly feasible and a good idea.
posted by ssg at 8:41 AM on July 15, 2022 [3 favorites]
Facebook changes the names of these things every 15 minutes and their UI for management is terrible, but this is certainly feasible and a good idea.
posted by ssg at 8:41 AM on July 15, 2022 [3 favorites]
Response by poster: Thanks everybody! All the answers were very helpful, but ssg's info about getting a Meta business account was new to me.
posted by rpfields at 11:36 AM on July 17, 2022
posted by rpfields at 11:36 AM on July 17, 2022
This thread is closed to new comments.
Are you averse to setting up a sock puppet account to use? I've seen people create a new Facebook account named like "Rpfields at Work", and then that functions as the admin for the FB page.
posted by RajahKing at 8:12 AM on July 15, 2022 [1 favorite]