Lexus watermelon juice?
April 17, 2006 6:55 AM Subscribe
On the NYT.com front page this morning, there is an advertisement for a hybrid Lexus SUV. It's just a picture of the SUV that says "look at the new Lexus" or something, but at the bottom near the rear wheel there is a watermelon. Why is there a watermelon?
The ad starts with an ant carrying a watermelon with the tagline "Unexpected Power".
It then cuts to the car, and the ant carries the watermelon over to the rear wheel where it collapses due to watermelon based exhaustion.
Reload the ad to see the whole thing.
posted by Lord_Pall at 7:00 AM on April 17, 2006
It then cuts to the car, and the ant carries the watermelon over to the rear wheel where it collapses due to watermelon based exhaustion.
Reload the ad to see the whole thing.
posted by Lord_Pall at 7:00 AM on April 17, 2006
Sorry, I hit post too early. So, basically the ant carrying the watermelon at the end is referring to the ant at the beginning -- and how the hybrid has more strength than you'd expect.
Unfortunately, whenever I think of "carrying the watermelons" I can only think of Baby in Dirty Dancing going into that party for the first time. She was never quite the same afterwards!
posted by barnone at 7:02 AM on April 17, 2006
Unfortunately, whenever I think of "carrying the watermelons" I can only think of Baby in Dirty Dancing going into that party for the first time. She was never quite the same afterwards!
posted by barnone at 7:02 AM on April 17, 2006
Response by poster: Ah, thanks. It never even occured to me that the ad was animated. I just saw the car and the watermelon and I was mightily confused.
posted by ohio at 7:11 AM on April 17, 2006
posted by ohio at 7:11 AM on April 17, 2006
They're probably playing off the fact that hybrids have enormous torque; most of them accelerate like jackrabbits. Americans usually buy on horsepower, and drive based on torque. This is completely stupid, but, hey, it's America.
I think they're indirectly trying to teach people that the lower horsepower ratings on hybrids don't mean that they're less powerful. Horsepower maintains high speeds; torque gets you to the high speeds quickly.
Pretty clever way to sell it.
posted by Malor at 7:16 AM on April 17, 2006
I think they're indirectly trying to teach people that the lower horsepower ratings on hybrids don't mean that they're less powerful. Horsepower maintains high speeds; torque gets you to the high speeds quickly.
Pretty clever way to sell it.
posted by Malor at 7:16 AM on April 17, 2006
This thread is closed to new comments.
posted by barnone at 6:59 AM on April 17, 2006