Art Licensing Royalty Rates?
February 24, 2006 10:11 AM Subscribe
What royalty rate should I ask for from a company that wants to license my art?
I've been contacted by a fairly large producer of swag (shirts, magnets, keychains, etc.) that would like to license my original artwork for a line of products to be sold retail (comic stores, Spencer Gifts, etc.). They sent me their standard licensing agreement, which stipulates a royalty rate of 10%. This strikes me as low - but then I know nothing of these things. Am I being lowballed, or is this standard? How high can I hope to negotiate this rate?