What's the song playing in this NSFWish Spring 2017 Calvin Klein ad?

April 11, 2017 9:01 AM

I love the lo-fi, washed-out electronic background track in the Spring 2017 CK women's underwear tv spot. I want to purchase this song. Problem is, the commercial was apparently generated from thin air because no credits for this spot exist anywhere on the internet. Can you help me figure out this undie-ad mystery? Video link inside.

Forget the randomly writhing actresses and models in this ad... I want to know the name of the music track playing in the background:

https://www.youtube.com/watch?v=za_RxKsKA0U

For those who can't view the video, it's a lo-fi electonic song with a 'heartbeat' rhythm, sung by a woman. The lyrics sound like "Get it on"/"This is it, give it all"/"Comin' atcha, get it on"/"Gonna let you get it on". (Really hard to distinguish.) The entire clip sounds 'washed out', like a cassette tape that's been played over and over. The ad stars Rashida Jones and Kirsten Dunst, and it started airing this spring (2017). I've been searching the internet and can't find any information or credits for this specific commercial - Shazam & Soundhound also don't turn up any suggestions. Ideas??

posted by muirne81 to Media & Arts (6 answers total)

Sounds a bit like Tame Impala. You could also check out Air France for a similar sound. Maybe even Mount Kimbie although they're a bit more bleepy and less smoooooth.
posted by erebora at 9:14 AM on April 11, 2017

FYI that whole clip features one slow sweep of a low-pass filter, that's what's giving you the 'washed out' feel.
posted by SaltySalticid at 10:23 AM on April 11, 2017 [3 favorites]

Best answer: Calvin Klein has a dedicated in-house advertising agency, so that may be why you're not finding many credits. It wouldn't be unusual for the the music to have been created in-house as well. Or if outsourced, then composed specifically for this campaign. In other words, the track may have no name, it may not really be a full song, and quite possibly is not available anywhere for purchase.

Or, it's a famous track but I just don't recognize it because I'm turning 40 this year.
posted by Kabanos at 12:35 PM on April 11, 2017

Agreed that the voice sounds like Kevin Parker of Tame Impala. As the name suggests, he's a man, not a woman, but he often uses a lot of effects on his voice. I don't recognize the song, but then again I'm not familiar with 100% of Tame Impala's output. And he's been known to guest on other artists' tracks. Might be a line of inquiry worth exploring.
posted by Leontine at 12:49 PM on April 11, 2017

You're definitely not the only one looking for it, so I'd watch these threads if no one here comes up with an answer.

reddit 1
reddit 2
posted by AFABulous at 2:22 PM on April 11, 2017

Best answer: Very much in love with this song! It's by Phoenix. Apparently their front man is married to Sofia Coppola, the director of the commercials. Here's a link. Also, a bit of a teaser of the song also on their Insta.
posted by the webmistress at 8:04 AM on April 23, 2017