What was this thing I can't remember?
August 16, 2016 2:13 PM Subscribe
About 2-3 weeks ago, I saw one or two sentences that read something like this: "[RECENT THING was marketed at [COOL/YOUNG DEMOGRAPHIC] but turned out wildly popular with middle-aged white women instead."
It might have said "40+ Midwestern women" or something like that. The basic gist was SUBURBAN WHITE MOMS liked this thing that theoretically they would or should not.
I know this is not much to go on, but it's driving me nuts. I can't remember anything about what it was - a product, service, etc. I don't know if I saw it here, on Facebook, Twitter? Does this sound familiar to anyone?
It might have said "40+ Midwestern women" or something like that. The basic gist was SUBURBAN WHITE MOMS liked this thing that theoretically they would or should not.
I know this is not much to go on, but it's driving me nuts. I can't remember anything about what it was - a product, service, etc. I don't know if I saw it here, on Facebook, Twitter? Does this sound familiar to anyone?
Response by poster: No, and wasn't that years ago? I'm pretty positive this was a very recent thing.
posted by peep at 2:22 PM on August 16, 2016
posted by peep at 2:22 PM on August 16, 2016
Pinterest?
posted by carrienation at 2:27 PM on August 16, 2016 [1 favorite]
posted by carrienation at 2:27 PM on August 16, 2016 [1 favorite]
I recall things like this being said about Pinterest, but years ago when Pinterest was still under the radar.
posted by Pandora Kouti at 2:28 PM on August 16, 2016
posted by Pandora Kouti at 2:28 PM on August 16, 2016
Half the shows on the CW? That's a common article about them.
posted by fshgrl at 2:28 PM on August 16, 2016 [2 favorites]
posted by fshgrl at 2:28 PM on August 16, 2016 [2 favorites]
La Croix sparkling water.
posted by kindall at 2:30 PM on August 16, 2016 [2 favorites]
posted by kindall at 2:30 PM on August 16, 2016 [2 favorites]
Pokemon?
posted by Iteki at 2:31 PM on August 16, 2016 [2 favorites]
posted by Iteki at 2:31 PM on August 16, 2016 [2 favorites]
LaCroix was the opposite (the soda choice of Midwestern moms is now very popular with hip youngsters, is meme-worthy, etc.) but there was a link for this on the blue a few weeks ago.
posted by aabbbiee at 2:37 PM on August 16, 2016 [2 favorites]
posted by aabbbiee at 2:37 PM on August 16, 2016 [2 favorites]
I've seen at least 4 articles in this format about Pokemon Go.
posted by Lyn Never at 2:38 PM on August 16, 2016 [2 favorites]
posted by Lyn Never at 2:38 PM on August 16, 2016 [2 favorites]
Definitely read something very similar about La Croix, down to Midwestern middle-aged women. But it wasn't about initial marketing, but rather about the recent (6 mo) pivot towards young people.
posted by supercres at 2:38 PM on August 16, 2016
posted by supercres at 2:38 PM on August 16, 2016
I think I'm thinking of this Vox article, though.
posted by supercres at 2:41 PM on August 16, 2016 [1 favorite]
posted by supercres at 2:41 PM on August 16, 2016 [1 favorite]
Response by poster: Definitely NOT La Croix or Pokemon Go. The music thing maybe? It was something like that, but it wasn't that article. Let me see if I can find more about that. More ideas welcome!
posted by peep at 2:43 PM on August 16, 2016
posted by peep at 2:43 PM on August 16, 2016
Vinyl records? Except it's about middle aged men, not women.
posted by joan_holloway at 2:53 PM on August 16, 2016
posted by joan_holloway at 2:53 PM on August 16, 2016
Facebook ? I know this is true but I don't have a cite.
posted by bleep at 3:00 PM on August 16, 2016 [1 favorite]
posted by bleep at 3:00 PM on August 16, 2016 [1 favorite]
Is it Ghostbusters?
posted by Mchelly at 3:01 PM on August 16, 2016 [1 favorite]
posted by Mchelly at 3:01 PM on August 16, 2016 [1 favorite]
Response by poster: None of these so far, sorry. I do think it was music related, like maybe it was a certain album? Rap or hip-hip?
posted by peep at 3:21 PM on August 16, 2016
posted by peep at 3:21 PM on August 16, 2016
Twilight?
posted by ellenaim at 3:39 PM on August 16, 2016 [1 favorite]
posted by ellenaim at 3:39 PM on August 16, 2016 [1 favorite]
Response by poster: I'll try to expand a bit, but I don't know how substantial this is. I think what I read was a blurb, probably on Twitter. It may not have specifically said that there was a different intended target demographic. I just remember reading it and thinking that I wasn't surprised at the popularity among middle aged women and I didn't know why anyone would be. I just kind of remember thinking "duh, and?" and moving on. No idea why it's bugging me so much that I can't remember it.
posted by peep at 3:53 PM on August 16, 2016
posted by peep at 3:53 PM on August 16, 2016
Hamilton?
posted by chesty_a_arthur at 4:11 PM on August 16, 2016 [4 favorites]
posted by chesty_a_arthur at 4:11 PM on August 16, 2016 [4 favorites]
Snapchat?
posted by chesty_a_arthur at 5:05 PM on August 16, 2016
posted by chesty_a_arthur at 5:05 PM on August 16, 2016
Neko Atsume?
posted by chesty_a_arthur at 5:13 PM on August 16, 2016 [4 favorites]
posted by chesty_a_arthur at 5:13 PM on August 16, 2016 [4 favorites]
Young Adult fiction in general, in specific: Twilight, Hunger Games.
Game of Thrones, Outlander
Deadpool, Finding Dory, Ghostbusters
Minions! (though I guess they aren't marketed as "hip")
posted by sparklemotion at 6:10 PM on August 16, 2016
Game of Thrones, Outlander
Deadpool, Finding Dory, Ghostbusters
Minions! (though I guess they aren't marketed as "hip")
posted by sparklemotion at 6:10 PM on August 16, 2016
Binge-watching??
posted by NoraCharles at 6:20 PM on August 16, 2016 [1 favorite]
posted by NoraCharles at 6:20 PM on August 16, 2016 [1 favorite]
As a suburban mom, I'm finding this thread very amusing. It's like Family Feud.
My guess is electric vehicles.
posted by chickenmagazine at 6:42 PM on August 16, 2016 [10 favorites]
My guess is electric vehicles.
posted by chickenmagazine at 6:42 PM on August 16, 2016 [10 favorites]
I'm just coming back to say that there are a ton of articles about how middle aged moms like snapchat. 😯
posted by chesty_a_arthur at 7:12 PM on August 16, 2016 [1 favorite]
posted by chesty_a_arthur at 7:12 PM on August 16, 2016 [1 favorite]
Adult coloring books? I feel like I read something similar a few months ago and sent my mom one because of it.
posted by stellaluna at 8:37 PM on August 16, 2016 [2 favorites]
posted by stellaluna at 8:37 PM on August 16, 2016 [2 favorites]
It sounds like Hamilton to me.
posted by Borborygmus at 4:30 AM on August 17, 2016
posted by Borborygmus at 4:30 AM on August 17, 2016
Came in to say "Minions", although I don't have a citation.
posted by neckro23 at 7:16 AM on August 17, 2016
posted by neckro23 at 7:16 AM on August 17, 2016
Response by poster: OK, I found it. It was this radio station.
But I didn't originally read the article - I only saw a link/blurb with some commentary and never clicked through. Either I mistakenly assumed there was some surprise, or maybe that commentary was in the link I saw. Sorry, I thought it was something national that more people would have seen.
The suggestion that it was music was super familiar so I googled every possible combination of women, music, hip hop, rap, and different ages. Thanks to everyone!
posted by peep at 8:56 AM on August 17, 2016 [1 favorite]
But I didn't originally read the article - I only saw a link/blurb with some commentary and never clicked through. Either I mistakenly assumed there was some surprise, or maybe that commentary was in the link I saw. Sorry, I thought it was something national that more people would have seen.
The suggestion that it was music was super familiar so I googled every possible combination of women, music, hip hop, rap, and different ages. Thanks to everyone!
posted by peep at 8:56 AM on August 17, 2016 [1 favorite]
I can vouch for that. There's a new "throwback hip-hop and R&B" station in my area and I'm enjoying it immensely. It's my jam, as the young folks say. As a middle-aged white woman, I am fulfilling that particular click-bait headline!
posted by jhope71 at 10:03 AM on August 17, 2016
posted by jhope71 at 10:03 AM on August 17, 2016
Me too! As a 50 year old white mom Backspin is what is always on in my car.
posted by hollygoheavy at 1:50 PM on August 17, 2016
posted by hollygoheavy at 1:50 PM on August 17, 2016
I don't care that I am late, I was going to try again with the news that Rage Rooms are popular with moms.
posted by Iteki at 2:46 PM on August 17, 2016 [1 favorite]
posted by Iteki at 2:46 PM on August 17, 2016 [1 favorite]
I was once on a really long 8 hour car drive with my husband and we stumbled upon a radio station that was playing All Da Hits. I was bopping along, repeatedly shouting "That's my JAM!". And then the radio channel call said something like, "This isn't your parent's classics, these are YOUR classics." and I immediately responded "Oh my god I'm an Old." :(
posted by like_neon at 4:31 AM on August 19, 2016
posted by like_neon at 4:31 AM on August 19, 2016
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posted by box at 2:16 PM on August 16, 2016 [2 favorites]