Assembling an Online Media Kit for Artist Friend
November 11, 2015 7:18 PM Subscribe
I'm helping a performing artist friend with media outreach. I've been a reporter and PR flack before, but always on the print side and for organizations, not individuals. What should be in her online media kit that will be posted on her website?
I understand that
- links to previous press coverage
- photos
- videos
- a bio
should be posted, BUT, I'd like more details.
What should the size/resolution of the photos be? How many photos should be posted?
Are YouTube videos ok or should there be higher-res videos for download?
Should the press coverage be links to the actual websites/newspapers or posted in PDF format?
Any other things to include?
Feel free to post good examples of low-budget, grassroots artists with great media kits.
Also, she has her own domain name. Would it seem more 'credible' for press outreach to come from myname@herdomainname.com instead of myname@gmail.com?
I understand that
- links to previous press coverage
- photos
- videos
- a bio
should be posted, BUT, I'd like more details.
What should the size/resolution of the photos be? How many photos should be posted?
Are YouTube videos ok or should there be higher-res videos for download?
Should the press coverage be links to the actual websites/newspapers or posted in PDF format?
Any other things to include?
Feel free to post good examples of low-budget, grassroots artists with great media kits.
Also, she has her own domain name. Would it seem more 'credible' for press outreach to come from myname@herdomainname.com instead of myname@gmail.com?
This thread is closed to new comments.
2) Photo number: fewer the better. 1 awesome photo rocks. 1-3 is fine if needed (or you want to give the editor a choice). More than 3 is over the top.
3) Youtube is fine (it handles HD well). In the performance art genre, Vimeo is preferred because of copyright issues (mostly--also Vimeo has more PA street cred).
4) Press coverage or links: doesn't really matter. Just make it easy for them. Most Performance artists are pretty relaxed about press stuff since they know that if they are "emerging" then most of their audience will be there through word of mouth and if they are "established" the venue will handle it.
5) Yes: hername@herdomainname.com is way better than gmail (unless her artistic sensibility is aggressively against having her own domain address and a specific advocate of socialist media positions).
Don't worry about this too much. Most performance artists are super casual about this stuff since they know that very few audience members will come to a performance art performance BECAUSE OF WHAT THE PRESS SAYS. I wouldn't (and I know a lot about this). I'd go if someone I knew said it was a must see or an institution I trusted hosted it.
posted by Murray M at 5:55 AM on November 15, 2015