The Non-Stop Talking of Public Radio Fund Drives
October 12, 2015 12:06 PM Subscribe
Anecdotally, a percentage of public radio listeners consider the continuous and non-stop talking of public radio fund drives to be annoying. But is there any research that either supports or disputes that assumption? And what is the science that support this technique as a proven way to eventually compel people to follow the message?
This post was deleted for the following reason: Sorry, this is a double - the previous question on this is yours and it's still open, so folks can go put their info in there. -- LobsterMitten
Sorry, didn't realize the previous one was your question until I looked more closely. Hope someone's got more useful info for you.
posted by asperity at 12:22 PM on October 12, 2015
posted by asperity at 12:22 PM on October 12, 2015
MeFite melodykramer, who answered your question last time, actually finished her research on alternative funding models. You can read her report here.
posted by jessamyn at 12:22 PM on October 12, 2015 [2 favorites]
posted by jessamyn at 12:22 PM on October 12, 2015 [2 favorites]
I don't have hard research on the matter, but having run a crowdfunding drive on a smaller scale myself, my own personal research shows that for everyone who is annoyed by fundraising requests, there's someone else who is happy to be reminded. The annoyed people were never going to give anyway and aren't important to the fundraising equation.
Fundraising drives that quietly chug away without reminding people to give fail. Successful drives might be annoying, but they're also successful.
(Also, I learned to see the noise of fundraising as not so much compelling the reluctant to give as reminding the willing that they intended to contribute the whole time.)
posted by Sara C. at 12:37 PM on October 12, 2015 [3 favorites]
Fundraising drives that quietly chug away without reminding people to give fail. Successful drives might be annoying, but they're also successful.
(Also, I learned to see the noise of fundraising as not so much compelling the reluctant to give as reminding the willing that they intended to contribute the whole time.)
posted by Sara C. at 12:37 PM on October 12, 2015 [3 favorites]
This thread is closed to new comments.
posted by asperity at 12:19 PM on October 12, 2015