Who are the best fashion / beauty / lifestyle vloggers?
September 28, 2015 11:57 AM

After asking for ideas for the perfect planner, I fell down a YouTube rabbit hole of videos about planners which led me to the whole beauty / lifestyle vlogger genre, so now I'm seeking more.

So far, I like Zoella the most because she seems generally enthusiastic about what she's doing with minimal obnoxiousness.

I'm in my mid-30's, so I'd like to find people who are a bit older, but I recognize that this sort of things skews a little younger. I'm not looking for mommy Christian vlogger types, more the fun, sort of shallow "Hey, I bought this / had this fun experience / want to share what's in my bag and I want to tell you about it." US or UK-centric preferred.

I love r/femalefashionadvice if that helps give you an idea of what I'm looking for.
posted by youcancallmeal to Clothing, Beauty, & Fashion (16 answers total) 16 users marked this as a favorite
Wardrobe Oxygen and Already Pretty are both awesome and right up your alley.
posted by Tamanna at 12:18 PM on September 28, 2015


Not to threadsit, but I'm looking for Vloggers, not Bloggers.
posted by youcancallmeal at 12:30 PM on September 28, 2015


Whoops, misread. Jen over at Pretty Neat Living is good.
posted by Tamanna at 1:05 PM on September 28, 2015


I find essiebutton and Ingrid Nilsen to be on the non-obnoxious end of this genre.
posted by sazerac at 1:47 PM on September 28, 2015


Go to gurugossiper and read up...a lot of them have really sketchy business practices but there are some gems out there. Rave about a guru is the section you want.
posted by SassHat at 2:44 PM on September 28, 2015


Can you clarify what you mean by obnoxiousness?
posted by discopolo at 2:46 PM on September 28, 2015


Not really, it's a subjective thing. An example is Grace Helbig. Slightly difference genre, but she just grates on my last nerve.

So far, I really like the two that sazerac mentioned. And OF COURSE Ingrid Nilsen is dating Hannah Hart who I have a total YouTube crush on. Of. Course.
posted by youcancallmeal at 2:50 PM on September 28, 2015


In addition to essiebutton, I like Lily Pebbles (lots and lots of London, if that's your thing) and Claire Marshall (not as much regular vlogging, but loads of coolness).
posted by not.so.hip at 3:34 PM on September 28, 2015


One of my faves: ViviannaDoesMakeup (other faves were already mentioned!).
posted by dire at 4:22 PM on September 28, 2015


I like Jen of frmheadtotoe. I find her energetic and enthusiastic but also very authentic (e.g. she has done several no-makeup vids and occasionally talks about more serious topics), which helps with obnoxiousness tendencies.
posted by serelliya at 4:31 PM on September 28, 2015


Another favorite that I forgot earlier: Ashley at MakeupTIA (not much vlogging, but really lovely videos).
posted by not.so.hip at 4:51 PM on September 28, 2015


I fell down a Zoella rabbit hole earlier this year. There is a whole UK vlogger scene surrounding her, but the only other one whose videos I enjoy watching is Sprinkleofglitter (and her associated channel Sprinkleofchatter). She does have an adorable daughter, but you can avoid those videos.

Maybe also AlbInWonderland?
posted by wsquared at 9:26 PM on September 28, 2015


Nthing EssieButton. I really liked Ingrid, but she's just one of those youtubers that once you really get to know, you start to dislike slightly. It takes time so enjoy her!
Others:
Rachel Talbott (so underrated, her videos are well done and I always learn something new).
Fleur De Force, (very mature and classy for her age).
posted by SkinsOfCoconut at 11:32 PM on September 28, 2015


I really enjoy Lisa Eldridge's videos; she's a professional makeup artist, but she does a lot of simple/natural looks.
posted by neushoorn at 5:25 AM on October 15, 2015


Marking this as resolved. Fleur De Force and essiebuttons (Estee) are totally my new internet loves. Thanks, Ask!
posted by youcancallmeal at 5:13 PM on October 29, 2015


Also, for anyone that comes along after, I also dig Samanthan Maria.
posted by youcancallmeal at 5:14 PM on October 29, 2015


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