Best practices for cold calling and sales letters
November 30, 2005 11:19 AM Subscribe
I know lots of people have a real knack for sales, but I'm not one of them. I need tips on cold calling and intro/sales letters.
posted by necessitas to Work & Money (12 answers total)
I recently started a small online marketing and market research business. When it comes to getting clients, I'm good at face-to-face networking but right now I'm living in the middle of nowhere and there are none of the local networking-type events you'd find in a normal city. So that leaves cold-calling, sales intro letters and the like, and neither are what I'd consider to be my strengths.
I would like to be able to write intro letters that are refined and polished, yet personal and subtle. However, when I try to write them, the results are stuffy and hit-you-over-the-head overt, and that's on a good day. It's the same with cold calls, too.
I'm looking for tips and examples of what to do when I am making cold calls and sending intro packages so that I don't sound spammy, like a used car salesperson or just like a bumbling jerk. Examples of intros and best practices for letter writing would be a huge help. In addition to learning definite "dos" I would also like to know the absolute "don'ts" so I can avoid making those mistakes.
I don't know if it matters, but ideal clients would be PR and marketing firms who don't already provide this set of services. If anyone has tips on best practices for marketing to PR and marketing firms, I'd be grateful for those, too.