Accepted standard for printed URL display?
November 15, 2005 12:29 PM Subscribe
Is there an de facto business standard for displaying URLs on printed materials?
My organization is creating flyers for an event, with a supplementary website address. Obviously the "real" address of the site is something like http://www.whatever.com/event/index.html
Is there any kind of guideline about how abbreviated you can get that? I think people would still be able to get there with just whatever.com/event, but I'm wondering if there's an accepted marketing standard, or if it generally just comes down to aesthetics.
My organization is creating flyers for an event, with a supplementary website address. Obviously the "real" address of the site is something like http://www.whatever.com/event/index.html
Is there any kind of guideline about how abbreviated you can get that? I think people would still be able to get there with just whatever.com/event, but I'm wondering if there's an accepted marketing standard, or if it generally just comes down to aesthetics.
Whatever you do to shorten the path, make sure that there's a link to your event available from the front page of somewhere.com, because that's all a lot of people will remember and type in.
posted by jacquilynne at 12:56 PM on November 15, 2005
posted by jacquilynne at 12:56 PM on November 15, 2005
I don't think it is cut-and-dried quite yet (there are a lot of un-savvy people out there still) Consider your audience WRT www. vs no-www: no-www.org / www.yes-www.org
It is audience but also TLD. .com I would say you could almost universally omit the www. Your average person, seeing microsoft.com on the bottom of an ad, can probably intuit that it is a URL. But if it is, say, del.icio.us ? nu-uh.
posted by misterbrandt at 1:04 PM on November 15, 2005
It is audience but also TLD. .com I would say you could almost universally omit the www. Your average person, seeing microsoft.com on the bottom of an ad, can probably intuit that it is a URL. But if it is, say, del.icio.us ? nu-uh.
posted by misterbrandt at 1:04 PM on November 15, 2005
Yeah, anyone with a web browser will understand ".com", so whatever.com/event will work fine, provided that it actually works when you type it into a browser.
posted by mendel at 1:06 PM on November 15, 2005
posted by mendel at 1:06 PM on November 15, 2005
Of course, www.del.icio.us isn't much better
posted by misterbrandt at 1:20 PM on November 15, 2005
:)
posted by misterbrandt at 1:20 PM on November 15, 2005
Speaking as a marketer/designer, on printed materials I always include the "www" and the ".com".
So: www.site.com
It's not that I don't think even moderately sophisticated people would recognize site.com as a web address, but adding the "www" makes it pop more in my mind. We're keyed to look for patterns, and that's a big one when it comes to web addresses.
I would never use the "http://", and I would try very hard to avoid any path after the ".com" portion.
posted by willnot at 1:36 PM on November 15, 2005
So: www.site.com
It's not that I don't think even moderately sophisticated people would recognize site.com as a web address, but adding the "www" makes it pop more in my mind. We're keyed to look for patterns, and that's a big one when it comes to web addresses.
I would never use the "http://", and I would try very hard to avoid any path after the ".com" portion.
posted by willnot at 1:36 PM on November 15, 2005
I'd say it depends on your audience:
Most aesthetic: www.website.com/event
Most understandable: http://www.website.com/event
Web 2.0ish: http://website.com/event
I'd say don't write the trailing slash, and you shouldn't put anything after the ".com" portion. The event information should be very visible from the front page, or just buy a cheap domain for it.
posted by Sharcho at 4:30 PM on November 15, 2005
Most aesthetic: www.website.com/event
Most understandable: http://www.website.com/event
Web 2.0ish: http://website.com/event
I'd say don't write the trailing slash, and you shouldn't put anything after the ".com" portion. The event information should be very visible from the front page, or just buy a cheap domain for it.
posted by Sharcho at 4:30 PM on November 15, 2005
Instead of http://www.somewhere.com/events/2005/relayforlife.html, you can have relayforlife.somewhere.com
Yes you can. But I'll tell you from bitter experience that people who see that will go to their browser and add the 'www' anyway.
So, dumb as it may be, if you set up relayforlife.somewhere.com, you should also set up www.relayforlife.somewhere.com as an alias to it.
posted by AmbroseChapel at 5:01 PM on November 15, 2005
Yes you can. But I'll tell you from bitter experience that people who see that will go to their browser and add the 'www' anyway.
So, dumb as it may be, if you set up relayforlife.somewhere.com, you should also set up www.relayforlife.somewhere.com as an alias to it.
posted by AmbroseChapel at 5:01 PM on November 15, 2005
Definitely leave off the "index.html". That's just extraneous, the link will work fine without it. This is one of my pet peeves, URLs that are made needlessly longer for not purpose. The entire purpose of naming the file "index.html" is so that it is the default index page displayed if nothing is specified.
I also feel that "www." is really unnecessary. Some people will add it though, so make sure it works either way. But these days I'd never create a site that required "www." to function, as that is just silly.
posted by Rhomboid at 8:42 PM on November 15, 2005
I also feel that "www." is really unnecessary. Some people will add it though, so make sure it works either way. But these days I'd never create a site that required "www." to function, as that is just silly.
posted by Rhomboid at 8:42 PM on November 15, 2005
This thread is closed to new comments.
http://example.com/event/
posted by moift at 12:41 PM on November 15, 2005